The gift of foresight

Sophia McHugh is the co-founder of oodlique.com, an online personalised gifts marketplace. This is her experience of setting up a fast growing eCommerce platform. 

Our background is in eCommerce and web design. However, the idea for oodlique.com came from our previous business which was an online marketplace for independent retailers.  
Running the last business for two years, Brendan and I discovered that the majority of our sales and web search queries were for one particular area – personalised gifts. We saw an opportunity. 
After months of research, we discovered two major pain points for gift makers and gift buyers. 
The gift makers couldn’t afford to launch eCommerce platforms, and the gift buyers couldn’t find what they wanted. 
70% of the people we interviewed said they found it extremely time-consuming and frustrating to find a really “unique personalised gift” online. 
We launched oodlique.com in October 2016 to meet these needs. 
“Building a full-fledged platform from scratch without knowing your customer can be a real waste of money and time.”
If someone is interested in eCommerce, is there any advice you’d give? 
Our advice to anyone considering building an eCommerce platform would be to get an MVP (minimal viable product) up and running as soon as possible.
Even if you don’t have all the bells and whistles, it’s important to see if there is an appetite for your business model and see how users interact with the platform. 
Once you have gathered data over a few months, you will then have a much better view of your customers and improve the website to meet their needs. 
“We are excited to be receiving such traction with a month-on-month growth rate of 100%.”
Your growth rate is impressive, what marketing do you employ?
The key to our growth rate is by focusing on a niche area such as “unique personalised gifts”. 
If you have to market everything for everyone,

This post was originally published here - https://www.thinkbusiness.ie/articles/oodlique-gifts-online/ on
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Nine of Ireland’s best-kept tourism ‘secrets’

The Guinness Storehouse and the Cliffs of Moher are Ireland’s top two tourist destinations. However, our island has many hidden gems. What’s your favourite? Here are nine of ours. 

The tourism and hospitality industry employs an estimated 220,000 people and generates an estimated €5.7 billion in revenue a year. 

Following the release of Fáilte Ireland’s annual list of the most popular tourist attractions in Ireland, ThinkBusiness looks briefly at some of the lesser-known, but magical tourist spots the Emerald Isle has to offer. What’s your favourite? Let us know on our Facebook page.

torc waterfall

Torc Waterfall, Killarney National Park, Co. Kerry

Located five miles from the centre of Killarney, this 60 ft. tall waterfall is a must-see for anyone touring the south-east coast of Ireland. The water falls from the Torc Mountains via a river known as the Devil’s Punch Bowl. The site also offers a two-hour walk for visitors, which includes a 220 step climb looping around the waterfall and back towards the car park.

The Rock of Dunamase, Co. Laois (main image)

Standing at over 45 metres in height, this ancient bedrock overshadows the surrounding countryside. Part of the reason why this site goes unmentioned in the official high-profile tourism reports is that there is no visitor’s centre. Nor does it offer any tours. The area is also a popular place for film crews when shooting in Ireland. The age of the rock remains disputed, but it’s believed to date back to 845 AD.

Ardgillan castle

Ardgillan Castle, Balbriggan, Co. Dublin

Situated along North Dublin’s elevated coastline, Ardgillan Castle is one of the most breathtaking landmarks on this island. The park consists of almost 200 acres of woodland and gardens which overlook the Mourne Mountains to the north, and Lambay Island to the south. The castle grounds are a sanctuary for many species of animals, mammals and birds.

St Michan’s Church, Co. Dublin

Located in the heart of Dublin city centre, this church holds claims to nearly 1,000 years of Christian history. The church is known for its famous vaults which contain many mummified remains. The walls in the vaults contain limestone, which has kept the air dry, creating ideal conditions for preservation. It’s a very spooky place, and one of the hidden gems of Dublin. 

blacksod lighthouse

Blacksod Lighthouse, Belmullet, Co. Mayo

This historic lighthouse played a key role at the end of World War II when in 1944, a weather forecast from the lighthouse keeper was received by General Dwight Eisenhower. It led to one of the biggest military operations in world history. D-Day was scheduled to take place, but when Eisenhower heard about the bad weather forecast from Blacksod lighthouse, he decided to delay the invasion by one day and saved it from ultimate failure. Blacksod is one of the most western points along the Wild Atlantic Way. 

marble arch caves fermanagh

The Marble Arch Caves, Co. Fermanagh

The Marble Arch Caves are a series of natural limestone caves, formed thousands of years ago by a cave river, eroding and dissolving millions of tonnes of limestone, to carve and shape the majestic passages. Visitors can experience a fascinating natural underworld of rivers, waterfalls, winding passages and lofty chambers.

Valentia Island, Co. Kerry

There is a campaign to make Valentia Island – and the station where, in 1866, the first trans-Atlantic communications took place – a UNESCO World Heritage Site. You can read more here. 

corlea bog road longford

The Corlea Trackway, Co. Longford

The Corlea Trackway is an Iron Age bog road dated to the year 148 BC which crosses the bog lands close to the Shannon, near the village of Kenagh in Co. Longford. According to the experts who excavated the ancient road, it would have been built to allow the movement of wheeled vehicles. An exhibition centre exploring the unique nature of the Corlea Bog area was opened in 1994. It’s a must visit when exploring the midlands. Read more – there’s also a fascinating mythology behind the road.

martello tower

The James Joyce Martello Tower, Sandycove, Co. Dublin

Located eight miles from Dublin city centre, The James Joyce Tower – like many other Martello Towers – was built to withstand an invasion by Napoleon. It now holds a museum dedicated to the life and works of James Joyce, who made the tower the setting for the first chapter of his classic, Ulysses. Sandycove is also home to the famous 40-foot swimming area and close to the beautiful tourism hotspots of Dalkey and Vico Road. 

The ‘official’ top 20s

Here’s the list of the top attractions in Ireland for 2016, as compiled by data from Fáilte Ireland.  

TOP 20 FEE-PAYING VISITOR ATTRACTIONS

  •    Guinness Storehouse; Dublin; 1,647,408
  •    Cliffs of Moher Visitor Experience, Clare; 1,427,166
  •    Dublin Zoo; 1,143,908
  •    National Aquatic Centre, Dublin; 1,037,992
  •    Book of Kells, Dublin; 890,781
  •    Tayto Park, Meath; 762,000
  •    St Patrick’s Cathedral, Dublin; 563,000
  •    Castletown House & Parklands, Kildare; 547,324
  •    Powerscourt House & Gardens, Wicklow; 467,507
  •    Fota Wildlife Park, Cork; 465,281
  •    Kylemore Abbey & Garden, Galway; 458,000
  •    Blarney Castle, Cork; 420,000
  •    Kilmainham Gaol, Dublin; 390,970
  •    Kilkenny Castle, Kilkenny; 384,918
  •    Bunratty Castle & Folk Park, Clare; 352,286
  •    Rock of Cashel, Tipperary; 338,830
  •    Emo Court  House & Gardens, Laois; 293,056
  •    Old Jameson Distillery, Dublin; 269,000
  •    Dublin Castle, Dublin; 253,786
  •    Christ Church Cathedral, Dublin; 229,085

TOP 20 ‘FREE’ VISITOR ATTRACTIONS

  •    The National Gallery of Ireland, Dublin; 755,577
  •    Irish Museum of Modern Art, Dublin; 584,856
  •    National Botanic Gardens, Dublin; 583,539
  •    Doneraile Wildlife Park, Cork; 480,000
  •    National Museum of Ireland, Kildare St, Dublin; 479,261
  •    Science Gallery at Trinity College Dublin; 413,900
  •    National Museum, Collins’ Barracks, Dublin; 411,391
  •    Farmleigh, Dublin; 383,335
  •    Newbridge Silverware Museum, Kildare; 350,000
  •    National Museum – Natural History, Dublin; 317,269
  •    Galway City Museum; Galway; 213,390
  •    Connemara National Park, Galway; 210,812
  •    The Hugh Lane Gallery, Dublin; 193,229
  •    Crawford Art Gallery, Cork; 178,302
  •    Sliabh Liag Cliffs, Donegal; 177,333
  •    Malin Head Viewing Point, Donegal; 162,468
  •    Kilmacurragh Gardens, Wicklow; 156,045
  •    National Museum of Country Life, Mayo; 107,855
  •    Grianan of Aileach, Donegal; 104,398
  •    Gallery of Photography, Dublin; 80,000

READ MORE: Here’s how to export your products and services to the world.

Article by Stephen Larkin.

Images from ShutterStock and Ancient Ireland.
This post was originally published here - https://www.thinkbusiness.ie/articles/irish-tourism-secrets/ on
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Plynk raises €25 million to make it easier to share money

ThinkBusiness talks to Charles Dowd, co-founder of Plynk about bootstrapping and belief.

Plynk co-founders

Speaking to ThinkBusiness, Charles Dowd (left), a former product manager at Facebook, and now co-founder of Plynk is in a good mood.

His new business Plynk has just announced a €25m Series A investment led by private investment trust, Swiss Privée Ltd.

Headquartered in Dublin, Plynk, the money-messaging app was co-founded by Dowd and Clive Foley (right). The solution was clear – to remove the complexities of money transfers, making it simple, fast and free for young people to send money phone-to-phone. 

“The idea was simple, and our ambition was evident from the start,” says Dowd. “We wanted to be a pan-European money messaging app, but more than that we want to be a social network based on money. We make money more shareable, just like content is shared between friends across mobile. We had belief in our idea and we needed to validate it in Dublin, so we launched it in Trinity (TCD).”

Having spent over four years working on the product side of things at Facebook, Dowd says the idea for Plynk came from observations he made while working for the world’s largest social network.

“People tend to take money very seriously. Recent research suggests that 42% of people in Europe have lost a friend over a small personal debt. The problem is mainly felt by millennials,” says Dowd.

“Young people want immediate solutions. They are not going to invoice someone if they are owed money.”

Linked to users’ social networks, Plynk users can send money as a message to a single contact or in-group chats instantly and with no fees. Once an account is created, users receive a payment account with a dedicated IBAN and virtual Mastercard for online payments.

Dublin is where it’s at

Plynk started in Dublin in 2015.

“We bootstrapped this from the get go,” says Dowd. “We just walked into the Bank of Ireland Workbench in Grand Canal Square and got to work. When the Innovation team at the bank saw what we were doing, they rolled in behind us and supported us. I think they could see we were serious and had a product that had significant potential.”

The next markets for Plynk are Spain and Portugal. 

“I worked in Portugal, and we know Spain and both are very mobile and social markets with large, young populations that are quick to adapt to new, useful technologies. Our target market is 18-24-year-olds, and our strategy is to launch Plynk in University campuses.”

Will Plynk stay headquartered in Dublin? 

“Yes, no doubt,” says Dowd. “Dublin is where it’s at regarding finding the right talent to expand. The people are here. The business culture is real. It’s the perfect launchpad to Europe. We will open up other offices in Europe but our HQ will stay in Ireland.”

Plynk is available on Android and iOS

READ MORE: What’s it like to start a business in Ireland?

This post was originally published here - https://www.thinkbusiness.ie/articles/plynk-25-million-reasons-why/ on
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