Painted Clans founder Brendan McCarey makes family Coat of Arms and hand painted Heraldic products in a contemporary style. His business began when he designed a wedding present for a friend.
I started my design company five years ago. At the time a good friend of mine was getting married. I wanted to create a wedding gift like a modern family coat of arms. He was moving to Australia, and I wanted to give him something that would remind him of home. I started searching but I couldn’t find it, so I began to design it myself.
I started by setting up a Facebook page with the top ten modern Irish family coats of arms, and suddenly orders started coming in. I saw that there was potential to make quite a bit of money.
What is a coat of arms?
It is a heraldic depiction of your family history. It started in medieval times. They came to Ireland with the English. Most people in Ireland have a family coat of arms. I focus on the symbol within the coat of arms and strip away all the extravagance. I redesign it and create a series of stencils and finally paint the symbols in different layers.
How did you fund the business?
I did a Kickstarter campaign at the very beginning which was more of a marketing programme. The beauty of the business is that my initial outlay was just the frames. I came from a design background, so I had a lot of equipment and office space and was ready to go.
What are your growth plans?
The business has been running three years. I am still trying to focus on America for growth. There are millions of Irish people in America. If we could get one percent of America, it would be amazing.
How many people work in