Maryrose Simpson, the founder of MyLadyBug, which ships to 23 countries, talks about starting a business using the lean startup model.
In 2012, Maryrose Simpson graduated with a degree in Graphic Design from Limerick School of Art and Design, with an ambition to start something of her own. Three years later, from her hometown in Stradbally, Co. Laois she launched MyLadyBug, the first online subscription box model for feminine products.
MyLadyBug celebrates three years in business in July 2018 and is currently delivering to over 23 countries worldwide. Maryrose describes how research and prototyping her product offering, helped her on the path to launching a successful startup.
“I soon realised I had taken what I learnt in college for granted.”
Skillset
Growing up I developed a strong love for technology from an early age, which probably started when my dad brought home, a Windows 95 computer. It wasn’t long before I began negotiating extra time with my siblings, for their allocated slot. I have always been a visual learner with a flair for art, design and problem-solving, and within my family and friends I’m ‘tech support’.
I get my motivation, determination and resilience in life from my Mum and Dad. In 2012, I graduated right when the recession was alive and kicking. I worked three days a week, for a design company that provided a one-stop shop for branding and product design. My time there gave me the knowledge and digital experience of working alongside creative individuals and clients.
I remember one particular client saying to me that, ‘If I had your skill set – I’d set up a business in the morning’. This stuck with me, and I soon realised I had taken what I learnt in college for granted and in a way always looked at it in a way that would get me a
