When it comes to increasing sales, nothing can compare to the power of the internet. Whether you have a local place of business or an online global presence, there is no better way to reach millions of people, literally overnight. Small businesses looking to boost sales should really investigate how to accomplish that through digital marketing. Here are four essential ways for small businesses to boost sales through digital marketing.

1) Go Mobile

Recent statistics indicate that more people shop from their mobile devices than they do from their home PCs. In fact, it is such a huge portion of the market that Google even changed their algorithms to better serve mobile searchers. If your site isn’t mobile friendly, now is the time to act. Make sure your online marketing is mobile friendly. Not only will you rank better with the search giant, but you will reach a significant portion of your market that you would have otherwise missed out on.

2) Online Discounts & Vouchers

Another great way to boost sales online through digital marketing is to advertise great savings with online discounts and vouchers not available at physical locations. People love a bargain and when they feel like they are getting a product at a saving they wouldn’t get at their local retailer, they will jump on the chance to save money. You can even find out which discounts and vouchers to offer with online tools that show in real time UK retail spending trends. This is perhaps the best way to boost sales based on buying trends.

3) Social Media

It has become almost cliché to hear marketers saying “We are social creatures.” But, in reality, that is exactly what we are. Marketing experts tell us that people will spend more money with someone they trust than from some unknown person or entity. In other words, they aren’t really spending money as much on your product as they are on you. If they trust you after having built a relationship through social media (i.e. Facebook, Twitter, LinkedIn) they may even pay more for your goods than they would at another shop. Why? Again, the trust factor. Social media is great for establishing trust and if you don’t employ this as part of your digital marketing, you are losing a huge portion of the buying public.

4) Pictures, Videos and Infographics

Finally, people want to see what they are buying. Use pictures, videos and infographics to display products and to show why a consumer should buy them. Many innovative ecommerce sites have gone to 360 panoramic views of products so that viewers can see all sides in one shot. This is especially important in the fashion industry as the shopper can see both the front and the back of a garment as opposed to a stock shot of that item in a box.

Again, whether you are looking to build foot traffic in a physical location or to increase online sales, there is nothing like the broad and rapid reach of the information superhighway, the internet. Use these four essential ways to boost sales and you will see just how quickly digital marketing campaigns can make a difference.

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