‘We are passionate about the content we are developing and believe our work can compete on the international stage’ – Niamh Herrity.
Dublin animation company, Pink Kong Studios, was co-founded in 2014 by producer Niamh Herrity and creative director Aoífe Doyle. Here, Niamh Herrity talks about building a business in one of the most creative, yet competitive, industries in the world.
Our business idea was to build a scaled, commercially strong business producing high-end animated content for worldwide viewers.
This past year has been great. I won a Dublin City Women in Business Network ‘High Potential Business’ award. The company was shortlisted in the Bank of Ireland national startup awards in two different categories, and our short film ‘Meanwhile on the train’ won awards on the international film festival circuit.
We’ve just completed a short film, ‘Urban Tails’, commissioned by RTÉ Animated Short Schemes to be aired Autumn 2016. And we are really excited to have been awarded funding from The Irish Film Board to do a short film which is currently in preproduction.
Being accepted into Cartoon Forum is an excellent way to get your project in front of the eyes of the industry. We had previously applied without success; the competition is fierce so that disappointed us in the past. However, we kept going, building on our ideas and are delighted to be pitching this year.
I think whenever there are setbacks you should allow yourself to take that moment to be disappointed; it is human nature. Consider it and then move on. Life is full of hurdles, so you just need to learn how to take it on board, make adjustments and not get too bogged down by it. Day to day stress is different to ‘setback’ stress. Planning your day and setting tasks helps combat the stress of the things you need
