Former model turned entrepreneur Sara Kavanagh talks about building a brand in the competitive beauty business.
When did you first have the idea for MudPie Beauty?
When I left school, I studied and worked as a beauty therapist for many years. I’ve always had a love for the beauty industry. I knew that one day I would love to open my own business and in 2011 I found the perfect location for the business model I had in mind. The location and serene setting went hand in hand with the ideas I had to design and brand the business.
How much time did you spend business planning before you opened?
Too much. Probably a year or more. I was working day and night.
What makes you stand out from your competitors?
Our brand identity stands out. My goal was to be different from the rest. Our setting and interior is very different to what you would find in most beauty salons. We’ve created a warm and welcoming environment in a cosy and quaint surrounding amidst the hustle and bustle of Dundrum Town Centre. Our staff is also key to our business. They’re highly professional, helpful and happy, and in turn customers see the quality of treatments and respect the advice they give.
“Determination is key. If you’re not willing to sacrifice your time your business won’t work.”
What are you most proud of since MudPie Beauty opened?
It has to be winning Retailer of the Year in Dundrum Town Centre for 2016/2017. It is based on reports from secret shoppers. I couldn’t be happier. I still can’t wipe the smile off my face.
What is the toughest part of running a business?
The toughest part is the work load. I work constantly but I wouldn’t change it for the world. I thrive on being busy and building the business.
You’ve leveraged your own personal brand and the
