Co-founder of Simply Fit Food (SFF) Evelyn Garland spoke to ThinkBusiness about the highs and lows of starting a food business in Ireland.
Simply Fit Food (SFF) was set up by sports-mad couple Evelyn Garland (23) and Luke Judge (25) after Luke was diagnosed with a heart condition in January 2016.
With degrees in food and agribusiness management from UCD and health and physical activity from DKIT, they made the jump into business life and started an online meal delivery company.
The idea behind SFF came from personal experience when both realised the difficulties of maintaining a healthy diet while training, whether it be with their respective GAA clubs, or following sessions at the gym.
“We know how hard it can be to eat healthily and stay on track when time isn’t on our side. With both of us working and training and with very little time to cook, we figured more people like us must feel the same way. So we thought why not provide a simple, convenient way of eating healthy, delicious food five days a week while staying on track.”
“Most people, if not everyone, thought we were absolutely insane starting a business, especially as a couple.”
Local, healthy, quick
SFF delivers healthy meals and snacks using locally-sourced ingredients straight to your home, and the company offers quicker delivery times than their competitors in the market.
“Local ingredients in our food are extremely important to us as we can track exactly what’s in our meals. Our customers only have to ever wait three working days for a delivery of fresh food. Customers who order from other companies in Ireland with a similar model have to wait over a week for their delivery if they order after the deadline.”
It wasn’t easy
Starting SFF proved a difficult process for the young couple, as they decided to fund their
