This is Lawrence Neal, founder of the Corporate Warrior podcast which specialises in high-intensity strength training.
Having worked in London for over ten years in B2B IT sales, Lawrence Neal moved to Galway to turn a passion into a business. Here he talks about the rise of high-intensity strength training, starting a podcast from his kitchen table, and how to avoid the isolation that often comes with growing a business.
I suppose I always dabbled in new things, new ideas and wanted to work for myself, be my own boss. After years in the corporate IT sector, I had had enough of that type of daily grind.
I’d started commercial websites and small media businesses in the past, but had never devoted enough time to them for them to work correctly.
When my girlfriend, who is from Kerry, said she wanted to move back to Ireland to be closer to her family, I saw it as an opportunity.
We picked Galway because it’s a very cool city but also the quality of life here is one of the best in Ireland. If you think rent is expensive here, you should try living in London.
Once we landed in Galway and started working the massive reduction in the cost of living was one of the first things I noticed. I was suddenly able to run my business full-time.
Podcasting is a fascinating opportunity. For those that crack a niche and grow downloads, it can be very profitable from sponsorship alone. At the moment my business model is quite simple. I record and broadcast two podcasts a week. The area I specialise is quite a niche – high-intensity strength training.
I interview people who work in this area and run businesses in this sector, and my primary audience is in the U.S.
Passion beats experience
I don’t have a broadcasting or radio
