Help Immersive VR send a student to Mars

Immersive VR education

Immersive VR Education is a start-up company who are focused on educating students through the medium of virtual reality using Oculus technology.

Learn through experience

Students typically remember 10% of what they read and only 30% of what they hear after a 2 week period. However students remember 90% of what they experience. Their motto is Learn Through Experience and Virtual Reality is the only medium that can achieve this type of realism to have a lasting effect on its users.

Mars mission

The person who finally gets to walk on mars for the first time is alive today (likely some 10 year old kid ) and when asked the question why did they want to become an astronaut they answer “because I experienced the Apollo 11 Mission in Virtual Reality at my school and it made me believe anything is possible”.

Allowing students to experience events of the past for themselves and teaching them in this way will have more of an impact on their knowledge retention than traditional mediums.

Kickstarter

Their mission is to allow children learn through experience and they are currently on Kickstarter having reached €10,000 of our €30,000 goal in 7 days. Click here.

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Why Your Business Needs An Outreach Strategy

Reaching out to potential customers is one of the best things any business can do. While you may have the greatest products or services available, if no one knows about them, it won’t matter much. Those companies that do not have an effective outreach strategy in place, may soon find that they are having trouble acquiring new business. To help remedy this, we wanted to spell out the reasons as to why your business needs an outreach strategy.

So what exactly is an outreach strategy? Essentially, it is taken the initiative to start a conversation with  a potential customer. Instead of simply putting up a billboard, or a commercial on TV, or working on SEO, you go out and talk to people directly. You find out what they are interested in, what kind of services or products they are looking for, and ways that you can help them. Outreach is taken action to learn more about potential customers so that you can bring in new business. Outreach is one of the most effective marketing tools when done correctly, which is why it is commonly found near the top of outbound marketing lists.

A successful outreach strategy

There are several ways companies go about implementing a successful outreach strategy. One of the most common these days is by using social media. Companies create accounts on sites like Facebook and Twitter, then use them to interact with their customers. Since the people connected to these accounts are people who are interested in your brand, you have a high success rate when trying to get new business. Using social media sites is relatively easy, and it allows you to connect with potentially millions of people with just the click of a button. Another strategy is via email marketing. Behind social media, email is one of the most popular ways that people interact nowadays. People check their emails sometimes several times a day, and with a good email marketing campaign, you can talk to them during this time.  Emails to provide updates on your company, special deals you are offering, or any relative information will be of use to people, and they will want to get these emails from you. With this strategy you are taking the initiative and staring a conversation with them, simply by sending an email.

Advantages are plentiful when it comes to a well thought out outreach strategy. For starters, you get to put a human touch on your brand. People don’t want to think they are doing business with a company that doesn’t care about them. They want to be able to trust you and what you are selling. By talking with them in a friendly way, you can begin to build trust between you and them. This in turn will help to build your brand, and people will begin to associate it with a company that is friendly, helpful, and trustworthy. Another reason is that an outreach program will result in more business. By marketing directly to people, you increase the odds that they are going to do business with you. Many people may not know about the sale you are having, but if it pops up in their email list, or on their Twitter feed, they may be more likely to take advantage of it.

Don’t wait

Don’t wait to start reaching out to potential customers. Small businesses especially need to do this, as you may not have the budget or level of brand awareness as the larger companies yet. You don’t have to spend all your time talking to each individual customer, but having someone send out emails, interacting on social media, and performing other outreach initiatives is a great idea. Hopefully this advice will help you to expand your business this year, and for years to come.

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Apple Sued for Poaching Employees of A123

The iPhone maker is being sued by a lithium-ion battery maker for electric cars and other sectors, A123, for what is alleged as an aggressive campaign of poaching the firm’s employees. It was earlier this week in Massachusetts that the complaint was filed in which five employees have been named, who, either are working to recruit other employees to Apple or have defected to the US technology giant. It is believed by A123 that Apple Inc. has the intention of building a rival battery business because of which it needs to rely, at least partially, on the expertise of employees of A123, in order to be successful.

Apple Sued

No comment was made by Apple Inc. regarding the lawsuit and A123 didn’t make any statement either. There was once a time when A123 had been a very promising player in the field of electric vehicles and had received backing from government in the form of a $250 million grant. However, it was in 2012 that the company made a filing for bankruptcy protection amidst high development costs, slower than expected advances in battery and slow acceptance of electric cars amongst the consumers. According to the battery maker, the efforts of the smartphone giant could threaten the business of the company as it would have to scramble to find qualified replacements.

This would leave A123 vulnerable, especially after the restructuring efforts it has made. Apple Inc. has also hired talent from the auto industry, including people from Tesla Motors Inc. and Daimler’s AG Mercedes-Benz unit. This suit comes up on the iPhone maker as the company is set to challenge General Motors Co, Tesla Motors Inc. and other automakers by developing an electric vehicle. Several hundred employees of the Cupertino, California based firm are working on a secret project that has been given the code name of ‘Titan’.

Apple and the Car Making Industry

As per the reports circulating the market, it includes the initial design work on a vehicle that bears a string resemblance to a minivan. But, the effort of the company may not necessarily lead it to producing an automobile. General Motors retired chief executive, Dan Akerson has said that it isn’t a good idea for Apple Inc. to venture in the car making industry. The company could think about making automobile electronics, but car-making itself would not be a good decision. This is due to the fact that there are plenty of regulatory and safety requirements involved, which aren’t that easy to understand and comply with.

He said that it would be more profitable for the firm to team up with automakers for producing entertainment equipment and electronic operating systems rather than going into hardcore car manufacturing as it wouldn’t be able to provide the profits that the company is used to getting from its iPhones and iPads. Apple has enjoyed huge profits in the quarter ended in December thanks to its large-screen iPhones that it introduced in September. A123 has its operations in Massachusetts, Michigan, China and Germany and is also a subsidiary of the Wanxiang Group of China.

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5 Key Rules on How to Create an Effective Product Label

Designing a product label can be an intimidating thing. Follow these 5 rules on how to create an effective product label and create a label that beats all the competition.

Making a first impression is integral to creating a powerful message that turbo-charges your brand, but it’s easy to overdo it and mess up your image. The last thing you want to do is send people the wrong impression.

Designing a good label is much more than just a graphic. Realistically there’s a lot of practice and experience that goes into the design, and there’s a huge list of things you should do when you’re establishing your product label.

Here are our top 5 rules that you should follow when you’re designing your products custom label:

Spend plenty of time on your preliminary sketch

No matter what you’re doing, it’s important to start off small. Take the time to establish at least 20-30 different paper and pen drawings that establish a large variety of variations of your beginning ideas. If they don’t seem to work it’s important to start over with new sketches until you find the one that helps you establish your identity. A truly skilled designer or advertising professional will often spend as much or more time in the design step than actually making the label.

Balance and size are integral to good design

One of our brain’s interesting mechanisms is that we create scales in our head that help us perceive ideas. This means that some aspects are appealing and pleasing to the way that we receive information. When you’re developing your product label, you have to keep it balanced by enforcing that the “weight” of your finished product is equally balanced as your graphics, colour, and size. While you can tweak the rules as you see fit, your label will hopefully be seen by millions, so keeping it balanced is the way to go.

The same rules apply for logos. Logos MUST look good and be legible, no matter what size they are. Your logo instantly loses credibility when it’s not as defined when scaled down. It also needs to be designed in such a way that it looks great in larger formats like on billboards, posters, and on the web.

Use complementary colours

It’s tough to pick a colour scheme but it’s always best when you use complementary colours, and colours that aren’t too bright or graded. You also must ensure that your product label looks great in black and white, grayscale, and when made in just two colours.

The design has to fit the company

Make sure you effectively research your client and your audience before you begin your preliminary work. When you’re designing product labels, it should instantly provide background information to your client about the brand. Don’t fall into the trap of going after “recent trends”. Do what works for you by determining the best design style and work up a font that isn’t distracting and gets your message across so you can get a design that works the first time.

Be different and be recognisable

By all means break away from the norm and make yourself distinct with a product label, and definitely have fun establishing your design. However, there is a balance here. Research shows that anything that is more than 10% new is too much. It becomes too different and too “out there”. Take a few steps to stand out, but bear in mind it’s also about keeping it simple and working with the most important elements of advertising: size, style, colour, typography and originality.

Designing your product label can feel like a very daunting process. There are so many aspects to consider and directions that you can take your design. When you stick with these five key rules; spend plenty of time on the preliminary sketch, pay attention to the balance and size, use complementary colours, ensure the label fits the company image and be a little different; you will be off to a great start.

The post 5 Key Rules on How to Create an Effective Product Label appeared first on Small Business Can.

10 Fantastic Apps For Business Travelers

So you are all set to embark on your next business trip.

You meticulously make a note: Travel light. Pack Small.

You made those calls and confirmed all your meetings.

Great! Fantastic! But here’s the thing, this is just the beginning.

There are flights to catch, rooms to book, cabs to hail and the most dreaded job of all, preparing the expense report.

Now, you don’t want to end up being unprepared for any of it. That’s not only going to cost you a lot of money but also make you lose your sanity.

With a handful of apps, life on the road can get really smooth. Here are 10 fantastic business apps that will save you a lot of hassle and let you travel with ease.

Apps For Business Travelers

1. TripIt- Keep your master travel itinerary at one place

How does this brilliant app help you?

It’s quite simple. All you have to do is forward all confirmation emails to your TripIt account and the app takes care of everything. TripIt keeps all your travel information at one place. From hotel bookings and flight schedules for all your car rentals and meetings, TripIt organizes all information systems.

There’s another plus point; this app lets you share this information with your friends, family and co-workers. Moreover, it lets you access your travel plans on any device and even when you are offline.

Imagine how sorted your business trip can get!

Availability: iPhone, iPad, Windows Phone 7, Android, Blackberry

2. Yelp

Looking for good places to eat, while dreaming about scrumptious burritos or maybe that earthy Italian wine?

Yelp is your ideal solution.

The app helps you find restaurants and shops by categories or search terms. So all this information is in the palm of your hand!

Important piece of advice: Don’t blindly trust the reviews. The online word of mouth in this case might be misleading as the reviews are written by anyone and everyone. So, they need to be taken with a pinch of salt.

Availability: iPhone, Android

3. Google Translate- Breaking the language barrier

When going to a different country for a business trip, language barrier can be one of the biggest hurdles. In fact, it is one of the most common challenges in the international business environment.  A little conversation starter can lighten that uneasiness.

With its two new incredibly excellent features: real-time voice and sign translation, Google Translate works effectively. The app will help you navigate your new surroundings in no time.

Availability: iPhone, Android

4. FlightTrack Pro- Track flights in seconds

FlightTrack Pro offers all your flight details at your fingertips and that too within seconds. You can track your flights worldwide with big beautiful maps. (Bonus: They are available offline too.) The app provides you with all the information such as gate numbers, delays and real time departure.

Also, if your flight gets cancelled, FlightTrack Pro is right there to help you find an alternate flight with a swipe and tap.

Availability: iPhone

5. Evernote- Makes you more organized

Photos, screenshots, texts, voice notes or any other piece of information- you name it and Evernote will make sure you capture and organize it systematically. From short texts to detailed research, the app lets you write and save notes of all types.

Evernote helps compartmentalize all your information that matters, thereby ensuring you don’t forget the important details of your meeting or your travel arrangements.

Availability:  iPhone, Chrome OS, Android, Windows Phone, Blackberry, Microsoft Windows, webOS, OS X

6. Google Maps

When it comes to location services, Google Maps is one of the most remarkable apps that instantly come to your mind. The app is undoubtedly the king of digital maps. That’s perhaps the reason why the app sees an average of more than 79 million unique users per month. With constant improvements and the addition of new features, Google Maps remains the market leader in map apps.

Availability: iPhone, Android

Price: Free

7. Expensify- Track your expenses with ease

Keeping a track of all the travel expenses can be a hassle. It’s very easy to lose a receipt or to forget how much you paid for a dinner the other night. But with Expensify by your side, you need not worry any more. The app allows you to keep track of a variety of expenses. You can enter the expenses manually, you could scan your receipts with the SmartScan feature, or you could simply mail these receipts to receipts@expensify.com. And then you can instantly catalog them. With Expensify, you can now stay on top of your finances as you travel along.

Availability: iPhone, iPad, Android, Blackberry, Windows

8. HotelTonight- Booking last-minute rooms just got convenient

With HotelTonight, you are just five clicks away from booking your hotel anytime, anywhere. Yes, you read that right! In case you forgot to book your hotel in advance, HotelTonight acts as your savior. The app lets you find amazing places to stay and even book a room on your very day of arrival. Booking hotel rooms at the last minute and that too the ones that fall in your price range can be an arduous task. But now with the HotelTonight app, you can put those worries aside.

Availability: iPhone, iPad, Android, Windows Phone

9. Kayak- Your travel agent

From car rentals and flight bookings to currency conversion, Kayak helps get your hands on all kinds of travel information in no time; and with the newly added feature Price Forecasts, you can choose the best flight deals on Kayak. With Kayak on your device, you wouldn’t even need a travel agent.

Availability: iPhone, iPad, Android, Windows 7, kindle

10. Viber- Avoid insane phone bills and stay in touch

So you are travelling outside your country, well in that case Viber is what you need the most to save yourself from insanely large phone bills. Free voice calls, video calls and instant messages over the internet- that’s Viber app at its best.

Just as a search engine is synonymous with Google, free calls are becoming synonymous with Viber.

Availability:  Android, iPhone, Blackberry, Windows Phone, Nokia, Bada, Mac, Microsoft

Having these apps on your mobile device, will help you get through the tediousness and hassle of modern travel. Your business trip will undoubtedly be more productive and hassle free.

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Downloadable Excel Financial Spreadsheets

Here’s 8 pretty fundamental financial spreadsheets that every small business needs to have. All are in excel. All are templates and all are downloadable.

Profit and loss

This spreadsheet will help you to prepare a projected profit and loss account as part of your Operating Budget, in a format suitable for inclusion in your Business Plan. Download the Operating Budget Profit and Loss spreadsheet.

Receipts

This spreadsheet will help you to record and analyse receipts made by your business. Download the Receipts spreadsheet.

Overheads

This spreadsheet will help you to analyse the overheads your business is likely to incur, in a format suitable for inclusion in your Business Plan. Download the Operating Budget Analysis of Overheads spreadsheet.

Cashflow

This spreadsheet will help you to prepare a projected cashflow for your business, in a format suitable for inclusion in your Business Plan. Download the Cashflow spreadsheet.

Sales and Profit

This spreadsheet will help you to estimate your business’ likely sales and gross profit, in a format suitable for inclusion in your Business Plan. Download the Operating Budget:Estimate of Sales and Gross Profit spreadsheet.

Expenses

This spreadsheet will help you to record and analyse petty cash expenses for your business. Download the Petty Cash spreadsheet.

Payments

This spreadsheet will help you to record and analyse payments made by your business. Download the Payments spreadsheet.

3 Year Projected Cashflow

This spreadsheet will help you to summarise three years’ projected cashflows for your business, in a format suitable for inclusion in your Business Plan. Download the Cashflow:Summary spreadsheet.

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Offaly Gearbox: A Mobile Garage Concept

Every week we feature companies that have been successful in accessing funding from Microfinance Ireland.

Microfinance Ireland gives loans to small businesses and start ups in every sector up to 25,000 Euro. If you are interested in funding, check out the http://microfinanceireland.ie/how-to-apply/

Offaly Gearbox

Offaly Gearbox is mobile garage concept, from, you guessed it, Offaly. Specialising in, you guessed it right again, gearboxes and transmissions. What is particularly unique and interesting is, what is called the Osinski techniques, named after the inventor, Piotr Osinski. The technique is patent pending.

A family business

Offaly GearBox Ltd. is a family company. They have over 25 years experience in the automotive industry in Poland, Germany and Ireland.  They specialise in repairs/recondition and adjustment of transmission and all kind gearboxes using their specialised knowledge/technique.

Piotr Osinski is the principal driving force in the company and he has proven exceptional skill in accurate diagnosis of gearbox problems and the repair of complex defects. Since arriving in Ireland 7 years ago Piotr Osinski has build up a reputation as a provider of exceptional skills in this area.

He has created a recognition of his skills among main dealer garages which is a key factor in allowing him to transfer world-class GearBox repairs to the market place. The company offer one of the most dynamic services and unique offerings in GearBox repairs in Ireland.

Their service

In their own words, their service is professional, based on the highest international standards. They are providing a unique service based on exceptional skill in the diagnostics and repair of defective gear boxes. The company is Ireland’s only service of repairs/recondition and adjustment of gear boxes of cars, vans and light commercial by using an innovative program “Mobile Garage” at the customer’s location.

They are mobile and focused on getting to the customer in a timely manner that is not on offer in the market at present.

Their primary service is the repair/recondition and adjustment of gear boxes of:

  • Cars
  • Vans
  • Light Commercial

In addition they provide complementary services in:

a) Repair and tuning of sports cars.

b) Repairs of rear and front differential

c) Repairs gear boxes of vintage cars

d) Repairs gear boxes of motor bikes

Visit

You can visit their website here http://offalygearbox.ie/

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Business Women Can Event – Navigating Social Media

Following on from a very successful event in November on the topic of “Building Your Leadership Profile”, the Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series on Thursday 12 February. The purpose of the Business Women Can initiative and events is to support women in business across all sectors and professions.

The topic for this gathering was “Building Your Profile Online – Navigating Social Media”. Those in attendance were in for a real master class of helpful hints and tips when it comes to the sometimes intimidating world of social media.

The event was well organised by two of Ulster Bank’s Business Women Can Ambassadors, Lisa Raftery and Gillian O’Neill. After a bit of breakfast and a lot of networking, Lisa opened the event by welcoming all in attendance, and did admit when bringing the “Tweeter’s” attention to “#BusinessWomenCan” that she had only just found out what a “Twitter Handle” was. Gillian then introduced the very high calibre of speakers that were there to share their valuable insights into using social media.

The Speakers

Ron Immink of Ulster Bank Small Business Can fame, along with a long list of other accolades to his name, was the first speaker to address us. Ron shared lots of nuggets of information and insights with the group. He reminded us that social media makes companies very transparent, and that reputation is everything. Ron spoke about how difficult it is for hotels as an example to succeed in business after terrible ratings on Trip Advisor, and in Ron’s own words how social media can be “word of mouth on steroids”. The key “take aways“ from Ron for me was give social media a go, try one channel to start with, make sure you have some content to offer to people and you can only learn by doing it…..so get going!

Ron was followed by Eva Maguire who is Head of Design and Innovation at the IMI. Eva took on the task of trying to educate us on “How to write a blog”. For this first time “blogger” the topic made me quite nervous about my assigned task for the day of writing a blog on the event for Business Women Can!! And Eva certainly had my undivided attention. Eva spoke to us about why to blog, and how to do it and shared 4 key elements of a successful blog, some of which I hope you can spot in this piece, being.

  • The Point of Interest – something specific you have seen.
  • The Trend – something people are talking about in general.
  • The Insight – your take on it.
  • And very importantly for us all to remember, “The Call to Action….”
The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

 

The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

 

The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

 

The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

The Ulster Bank Business Women Can Dublin contingent held another event as part of the “Inspiring Your Success” series.

 

Startup Stories

The third speaker of the morning was Jill Holtz who founded the online business “MyKidsTime” (http://www.mykidstime.com/). Jill shared her fascinating story of starting her own business, which started out as a directory for parents after she found herself chasing a group of girls dressed in ballet dresses down the road so she could find out where ballet classes were being held. The directory business then evolved into an EZINE and a Blog for parents, along with an online booking and payment service that has since been spun off into a separate business. Jill shared lots of dos and don’ts of social media with us, which she learned from first hand experience. She went on lots of social media platforms to begin with, but then realised that she needed to focus on one core method. Since implementing a social media strategy in 2012, that focussed on the use of Facebook MyKidsTime has attracted over 500,000 likes on Facebook and more importantly according to Jill, gets lots of user comments on Facebook. Jill left us with insight into her 5 key factors for success:

  1. Clear Business Objective
  2. Content Strategy
  3. Engagement Pieces
  4. Unique Brand Voice
  5. Constantly Measuring and Analysing

After our 3 speakers concluded a lively Q&A session commenced with questions and contributions from a wide range of people. Such was the interest and audience participation that Gillian O’Neill had to finally call proceedings to a close before all questions could be asked to allow us all get back to our day jobs.

If you would like to receive information on future Business Women Can events such as this one, please drop us an e-mail with your details to businesswomencan@ulsterbank.com, we would love to hear from you.

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Overwhelmed in the Workplace! 5 Reasons for Employee Burnout

In today’s competitive business world, employee burnout is a growing occupational hazard. Characterized as exhaustion accompanied by a loss of interest in work-related activities, burnout is said to be primarily stress-related. While there are a number of factors that can contribute to burnout in the workplace, certain stressors have been identified that employers seeking to mitigate employee turnover should be aware of. The following is a short list of the five main reasons employees experience burnout.

Unrealistic Expectations and Employee Burnout

To stay competitive, companies often cut back on personnel and resources while expecting the same or better results. The result is that employees are faced with unrealistic expectations by management as to what they should be able to accomplish. This can lead to a stressful work environment where employees are unclear as to how to proceed and constantly worry that they do not have the time or resources needed to properly complete the task. Try as they may they will never feel successful in meeting management’s impossible expectations, putting them at higher risk of burnout. Managers need to be sure that employee work requirements are both realistic and that the means of achieving desired objectives are clearly understood.

Lack of Sufficient “Down Times”

Today, many employees are subject to high-stress “crunch times” that require them to put in long hours in order to handle more intense workloads. As long as these intense work periods are followed by adequate down times, employees can generally handle them. But when every day feels like “crunch time”, and the down times become few and far between, stress builds up as employees feel overworked and under appreciated. To avoid employee burnout from overwork it’s incumbent upon management to factor sufficient down times into the work schedule.

Lack of Empowerment

Employees thrive best in a work environment that gives them a sense that they belong, have a real purpose, and that the work they are doing really matters. They also do better with managers who ask for ideas and suggestions relative to the job at hand and allow them the opportunity to use their creativity and skills to solve problems without being micromanaged. Conversely, work environments where employees feel that they have no say or control over how the work gets done, and are constantly micromanaged, are at risk of creating burned-out workers.

Lack of Recognition

Working for a company that never shows appreciation and employee recognition for a job well done is no fun for anybody. Companies where management fails to recognize and reward both individuals and teams for their achievements run the risk of putting employees who feel under appreciated and taken for granted on a path that will lead to burnout. Implementing a program that recognizes and rewards employee achievements via awards, public praise, bonuses, and other means can go a long way in elevating morale and reducing burnout. The key is to avoid generic cookie-cutter awards and make sure that employees are recognized and rewarded in ways that are personal, meaningful and relevant to them.

Poor Communication

In every company there are barriers to communication that exist between employees and management. Failure to address and break down these barriers can lead to poor communication and eventual employee burnout. Good workplace communication is about managers engaging employees with real-time face-to-face conversations. It’s about sharing passions for the company and clearly explaining the company’s mission and objectives. It’s about being open and encouraging honest feedback to show employees that their ideas and opinions matter. Most importantly, it’s about staying positive and helping employees feel confident, inspired and empowered.

When employees stay motivated to light things up they are far less likely to ever burn out.

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