8 Ways to Improve Your Next Trade Show

Trade shows can be excellent for expanding your reach, but like many things in life, the more effort you put in them, the more likely it is you’ll see great returns. Keep reading to get some tips on how to make your trade show experiences terrific instead of terrible.

Do Your Research

Many people who attend trade shows are in the mood to buy things and network with people, but it’s still worth doing some research to find out whether the people who tend to go to a particular trade show are likely to be interested in whatever you’re selling.

You can find out about trade show demographics online, and it’s also smart to see if people in your circle has attended in the past. If you find someone who has gone before, be sure to ask what his or her impressions were about the general atmosphere and the attitude of fellow attendees.

Send the Right People

Choose carefully when deciding which of your staff members will be sent to a particular trade show. Usually, you’ll want to pick people who are very personable and engaging, and who are knowledgeable of the product.

Your trade show staff members are representatives of the company at large. Make sure they have an extensive knowledge of whatever you sell and can also give some insight into how your business or a particular product came to be.

When you send people to a trade show for the first time, always pair them up with veterans who will be able to lead by example and make the newer representatives feel more confident by showing them how it’s done.

Depend on Social Media

Your social media strategy should certainly have a trade show component. You can consider live tweeting during the event or running Facebook giveaways that are exclusive to the people who are at the trade show.

Having a solid social media strategy not only helps strengthen awareness of your brand but it also gives the impression you have your finger on the pulse of current events in your industry. Before heading to a trade show, settle on a hashtag you’ll use consistently leading up to and during the event. That should help create momentum.

Use Your Logo Liberally

If your company has a logo, a trade show is the ideal place to display it proudly. Do an inventory of all the things you normally bring to a trade show and determine if there are ways to add the logo to those items.

Also, if you give things away to trade show attendees, those free items should definitely include a logo, along with a way for a potential customer to find out more. Including your website address or a phone number allows someone to easily take the next step once she or he has found out the basics about what your company does.

Ask the Trade Show Organizers if You Can Write a Guest Blog

Sometimes, making the most of your time at a trade show requires a little reciprocity. Specifically, consider reaching out to the organizers and seeing if you can write a guest blog post that simultaneously promotes the trade show as well as your products. Then your company gets promotion as well as the trade show.

Try to use a tone that’s relatable and likely to resonate with other exhibitors and consumers alike.

Make Sure to Collect Email Addresses

Email addresses are valuable marketing tools, because they help connect you with possible customers. In many scenarios, it’s very hard to get customer emails, and you may even have to work with third-party companies in order to do so.

With that in mind, don’t overlook the resource you have at your disposal. People who come to trade shows often willingly give their emails out, especially in return for something.

You can either do things the old fashioned way and have a simple clipboard with a sheet for people to write their email addresses, or take a more modern approach by handing people tablets or laptops to give their details via online forms. Think about offering a discount code, ebook or other perk to anyone who gives their email.

Make Your Display Memorable

There’s a certain degree of homogeneity in many trade show booths. They are usually very simple and to the point, and might have solid-color backgrounds. You may want to experiment with aesthetic techniques that stand out a little more and also help strengthen your brand image.

For example, if you are going to a travel trade show as a company that offers customized trips to Scotland, your display could feature a Scottish tartan pattern and maybe even a soundtrack of Scottish airs playing softly in the background.

Accessories like LED lights can make your display more noticeable by highlighting what you have to offer. The key is to catch attention without being annoying. Also, whether you’re revamping your display or building one for the first time, make things as streamlined as possible and remember you’ll need to settle on something that’s easy to pack away when necessary. The key is to have a display that’s streamlined and not stuffy.

Follow Up With Your Trade Show Team

No matter which techniques you try to get more traction at trade shows, it’s crucial to meet with each of your representatives and get feedback from them about what worked well and what didn’t. Having an adaptable mindset is essential, because it should allow you to adjust according to the responses you get.

It’s useful to keep track of all the feedback in one place, so you can look back at it and discover whether there are links within the data. For example, you may find people at a general outdoors trade show really liked the keychain flashlights you gave away, while the attendees who came to a trade show that’s specifically for recreational vehicles particularly loved the drink can insulators.

Now that you’ve learned practical tips for how to make the most of your time at trade shows, hopefully you’ll see each outing as a constantly evolving process that’s driven by customer feedback, new marketing methods and changes in your industry.

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[Event] Learn Inbound – A Digital Marketing Event that delivers

Marketing is changing to meet the wants of users just like you. Inbound marketing shifts the focus from talking at people to a point that they simply tune out, to providing people with something that they genuinely value and enjoy. It focuses on providing solutions to problems, saving time or money and causing them to have a positive emotional reaction. When done effectively it converts people to become loyal customers who see your brand as one that can help solve their problems.

As technology improves and we gain more options in what media we consume and how we consume it, the world around us changes. As we adapt to these changes, our expectations and demands change dramatically. We’re watching fewer television commercials and moving towards ad free on demand services, we’re opening less direct mail and instead looking to communicate directly with brands on the channels we choose and we’re blocking more ads than ever before as we browse our favourite websites. As this type of behavioural change increases, it has pushed the cost of traditional advertising even higher while making the benefits of inbound marketing, providing users with relevant and helpful information at the right time, even stronger.

Why is it important for me?

User behavioural changes are already well underway, we don’t consume data or use technology as we used to. The algorithms that control search ranking, social promotion or paid advertising are picking up on the changes there and actively promoting the content that’s providing the best user experience, or at least continually trying to. The question now is how long it will take businesses to catch up.

According to The Second UPC Report on Ireland’s Digital Future, Irish online consumer spending was estimated to be in the region of €5.9 billion. Of this, more than 60% (~€3.6 billion) is being spent abroad. The report alarmingly estimates that fewer than one in four small Irish businesses (24%) have the ability to conduct online sales, meaning there is no Irish competition for those billions leaving the country. With all estimates pointing to online spending more than doubling by 2020, the stakes are only going to get higher.

How can Learn Inbound help?

The main obstacle being faced by businesses is how to address the current problems. Many wish to sell online, many wish to export through their sites but they simply don’t know where to start or how to execute it. Others have started and are now looking to expand their reach and improve their performance. In either case, education is the vital first step.

Research carried out recently by HubSpot and Smart Insights collected data from over 700 content marketers across Europe. When asked to rate their content marketing capabilities, 68% rated themselves at basic or inconsistent. Over half of those surveyed (51%) said that they found the measurement of their effectiveness a real challenge and only 39% claimed they were able to measure return on investment from their work. In spite of these challenges, only 3% were sceptical of the value of their marketing efforts.

Learn Inbound brings together an active community of business owners and marketing professionals, all of whom tackle these issues on a daily basis just like you. Leading industry experts come in to outline tactics and strategies, with case studies and technical details on execution, to help improve efficiencies and performance. Providing detailed technical talks with the benefits of peer review and discussion with an active and engaged community helps improve information retention and ensures the events stay fun and relaxed. That’s also helped a little with a free bar and some snacks to help you keep up with the fast pace of the evenings.

If you’d like to learn more, do check out the free videos available from earlier events. There’s a wealth of digital marketing advice on the site and these topics will continue to grow and expand in the future.

When is the next Learn Inbound on?

The next event is on the 21st of October in The Academy, Dublin. We’re delighted to welcome to Ireland Rand Fishkin of Moz, Elizaveta Lavrienko of SEMrush, Wil Reynolds of SEER Interactive, Gianluca Fiorelli of ILoveSEO.net and Bas van den Beld of State of Digital. The demand for this event is already huge and we’re sure it’ll be a sell out well in advance. If you’re interested in joining the community for the night and spending time with some of the shining stars of inbound marketing just jump over to the Learn Inbound event page to save your seat.

These events really are all about the marketing community and all about you. If you’ve any thoughts, ideas or suggestions for the team here we’d love to hear from you and discuss them.

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[Event] Workshop for Irish Startups Considering U.S. Expansion: July 28, Dogpatch Labs

[Event] Coming to America – Workshop for Irish Startups Considering U.S. Expansion: July 28, Dogpatch Labs

Featuring: US Embassy, PwC, Fried Frank, Frontline Ventures and Teamwork.com

Panel discussions will focus on the practical aspects of setting up operations in the US including:

  • Legal matters
  • Visas / Immigration
  • Tax and Accounting
  • VC financing
  • Marketing

Where? Dogpatch Labs, The chq Building, Custom House Quay, 1 Dublin, Ireland
When? Tuesday, July 28, 2015 from 9:00 AM to 1:00 PM (IST)
Register for free here.

Limited 1-2-1 office hours with expert panelists are also available in the afternoon on appointment. PwC is offering free tax and accounting advice for your US expansion, Fried Frank is offering free personalized legal advice for your startup, and Frontline Ventures is taking 15 minute pitches from startups. To take an appointment just select from the office hours tickets above. (First come first serve, and only one office hours ticket per startup please.)

Great networking opportunity with industry leaders and other startups.

Admission is free. Come join us – next stop New York! Register here.

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5 Leadership Qualities Every Startup Leader Needs to Have

As a startup leader, you need to recognize the importance of learning and self-growth. You are the heart of your business, and there are a few specific qualities you need to focus on to be successful. The following are five of the most essential leadership qualities.

Dedication

Starting a business is an involved and often time-leeching process. There are going to be times when you want to quit, and there are going to be times when you think you should. Passion is the heart of dedication. Passion is going to be the fire that keeps you dedicated when then entire world looks like it wants to drag you, and your business, down. Find ways to be passionate about what you do. Outsource the tasks you find grueling and focus on the tasks you’re passionate about.

Authenticity

When you love and are good at what you do, money and success will follow. If all you seek is money, you may never find it. Your employees and customers will see through you if you’re not authentic and giving your best effort. Set an example by working hard and being enthusiastic. Your authenticity will shape your office-environment into a productive and happy one.

Open-Mindedness

A startup runs on ideas and innovation. Build a thoughtful relationship with your co-workers. Recognize the worth of those under you by encouraging thoughtful discussion. Allow anyone to approach you with his or her idea, and then digest it for a while before saying no. It will keep people happy, and it will keep your startup competitive.

Reflectiveness

Take time to decide what’s working for your startup and what’s not. Your business partner, your workflow, or your receptionist could be stunting your business’s growth. It could even be you. At least once every week, evaluate what need to be improved, even if it results in the hard decision of letting someone go.

Charisma

A fumbling, quiet-toned, shaky leader is not going to inspire greatness. You need to be charismatic and confident in both yourself and your vision. A startup consultant with a Military History degree says charisma is a powerful motivational tool that has been used by leaders for thousands of years. If you want to persuade and motivate your team, you have to play the part. It’s okay if you’re not naturally charismatic—you can work to build confidence and charisma. Read books, practice in the mirror, hire a coach, and put yourself in situations where you’re required to perform.

You are the best representation of your business. Constantly strive to improve yourself. Be dedicated, authentic, open-minded, reflective, and charismatic. Your startup will reflect your qualities.

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10 Ways to Improve Your Conflict Resolution Skills

In this post we examine 10 essential ways you can hone your conflict resolution skills. These skills often come in handy during business disagreements.

1. What’s the timescale? – pre planned, reactive and return for more

Conflict usually sits within 1 of 3 different onset timescales:

  1. Pre-planned where some thought has gone into how the conflict will develop by 1 or more of those involved with a view to trying to dictate an outcome
  2. entirely reactive so no planning involved; it’s happening ‘live’, and…
  3. something takes place at an earlier time which leads to 1 or more of the parties wanting to ‘reignite’ or ‘settle’ the conflict in a different way.

2. What’s the agenda – This isn’t Jeremy Kyle, this the ‘real world’

Conflict is far more commonplace in 2015 than any other time as people’s ability to ‘manage’ conflict seems to be lessening and ‘passive’ and ‘overt’ aggression appears to be on the rise. With the success of TV soaps and ratings winning programmes such as Jeremy Kyle and other such dross, some people grow up learning only to communicate through loud speaking, sarcasm, passive aggression and in some cases overt aggression to make any points, not just those that they feel strongly about.

One of the key starting points to any conflict has to be, ‘what are the parties involved trying to achieve?’ On the door, or in security, it should be easy to answer that question but when egos and low intellect get involved, it can get blurred very quickly. Does ‘winning’ a conflict mean that you were the most aggressive? Not usually.

3. What ‘ration’ is involved? If any

The moment drugs and alcohol are involved ration can be sparse. In our modern day, with so many recreational drugs being used and so many ‘real’ mental health issues, it’s hard to treat anyone as ‘rational’ any more if they are overtly aggressive.

4. Are the emotions genuine, acted or carefully thought out & manipulative

This is a difficult one to gauge because if someone is very good at being manipulative you may not know how genuine they are. Although not exhaustive as a method, anyone being overly empathic, acting as though they are doing you a favour or convincing you they are ‘on your side’ are the ones to watch. Don’t forget the old adage that what makes something ‘abnormal’ is when there is distinct lack of ‘normal’.

5. Do you need to engage directly or is there another way

Can friends and family of the opposing party be used instead of engaging yourself directly if you are the flame to their kindling? This doesn’t mean getting others to fight your fight for you, this means employing those who have a vested interest in creating a calm environment and accepting/ recruiting their help.

6. Ignore the aggression but listen to the content

Probably the hardest part of ‘Conflict Management’ to deal with as it goes against instinct. If a person is overtly aggressive, instinct will tell you either to fight (i.e. ramp up to their level) or flight (run away or submit to them). In the world of security, professionalism dictates that you can’t do either. Always listen to the words that are being spoken and try not to react to aggression in any way if you can. Triggers such as ‘calm down’ or ‘I’m not talking to you until you chill out’ are big no-no’s, ‘I’d like to reach a solution to this’ is a far better inhibitor!

7. Don’t place all your eggs in ‘Betari’s box’

Betaris box model says that ‘My attitude affects my behaviour which affects your attitude which affects your behaviour which affects my attitude’ and so on. This is the basic premise that most people are taught who deal with conflict but it only really works where the person is of ‘sane and sober’ mind – unfortunately not always the cards we are dealt!

8. Know your escalation scales and empathise

Escalation scales are a basic pathway of Conflict Management, the only sticking point is the onset of each stage as it can take weeks or seconds depending on the conflict. In short, situations start with

  1. Neutral Ground – where both parties are in agreement
  2. ‘Flash’ or ‘Pinch’ point
  3. Disagreement – tinder is lit and energy builds
  4. Argument ensues
  5. Anger
  6. Hostility

9. Nip it in the bud early with a ‘win-win’ or ‘offer a gift’

The key to conflict management

10. Reflect, always reflect, post conflict

There’s always more to learn post event than before because you need something to look back on and highlight areas for development. This is often achieved by spending 5 to 10 minutes being absolutely clear ‘what happened?’ in the incident, then ‘why did it happen?’, followed by ‘what went good, what went bad?’ and then, should the situation repeat itself, ‘how would you do things differently?’ This is a really simple process that no security operator should shy away from as it will really help develop you, not only professionally but also personally.

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Business Women Can and CPA Hit Cork!

The River Lee Hotel, Cork, was the venue last Thursday evening for the now annual collaboration between the CPA Ireland and Ulster Bank’s Business Women Can (BWC).

The murky grey weather outside certainly didn’t dampen the spirit and mood inside, with lots of networking, learning and listening taking place.

Helen Arnold, TVM – Building an award winning business

First of the speakers to take to the podium was Helen Arnold, Finance Director, TVM. She began by describing the little village of Bartlemy in North Cork where the now, multi million euro, Outside Broadcast (OB) business is headquartered. TVM provides service to major global brands such as NBC, CNN, SKY, Setanta etc. Helen grabbed the attention of the audience by giving a sense of the scale and challenge that the business faces – providing an outside broad cast service for 349 race meetings in Ireland last year, The British open, The figure skating championships in Japan, The Queen’s visit to Ireland (and the very famous images at the English Market, Cork) and much more besides.

Core to Helen’s presentation was the importance of ‘Team’ and ‘People’. TVM up to recent years was very much a family business. As the business has grown in size, the Management team is now made up of non family members too. She also referenced things like the ‘Staff appreciation day’ and family days – all of this helps keep the family feel of the business.

Helen was overall winner of the Ulster Bank Business Achievers ‘women led business’ award, 2014 – she spoke at length around the benefits this has brought to the TVM business and indeed herself. She strongly encouraged those in the room to consider an application for 2015!

Julia Lynes – Getting Out there Internationally

After some networking and refreshments the delegates returned to listen to a presentation from Julia Lynes, Co- Founder of EazyCity which is an accommodation and service provider. Julia displayed passion and energy for her business which she established after graduating from UCC in 2004. Since then she has built it into a multi location business and is currently running a pilot franchise template in Italy.

Julia spoke around the importance of ‘Brand’ and described a rebranding exercise which the Company conducted. She spoke about how the little things matter and explained what she meant by recounting a recent example. This writer will not make the same mistake as a colleague of Julia’s did recently when they inadvertently used as a small letter ‘c’ in the ‘EazyCity’ logo!

Julia also discussed the importance of her ‘Team’ making EazyCity a recognisable brand in this sector. She stated how the ‘Team’ pride themselves on customer service and customer experience. While the franchise pilot is currently being trialled in Italy, Julia has plans for EazyCity to open offices in Germany, Spain and the USA.

Deirdre O’Shaughnessy – Importance of Personal Branding

Last but by no means least was Deirdre O’Shaughnessy, editor and co-presenter of Cork biggest daily talk show, the 96FM Opinion Line. Deirdre’s address was on the subject of Personal branding and she hit the ground…well …sitting! She told delegates to picture a three legged stool and built on this analogy for the duration.

Her energetic and witty parlance engaged the room as she began building out on the three legged stool image – First Leg =Your Character, Second Leg =.Professional Reputation and Third Leg = Personal image. She challenged the audience to consider an introspective view of themselves and Deirdre encouraged the room to ‘Be the best version of yourself’.

As an avid social media user, Deirdre described her relationship with Twitter – she currently has 17,000 followers, and growing. She offered some great practical advice around its use and merits. She shared examples of businesses that have almost exclusively built a brand and consequently shared their value system through this platform.

The event concluded shortly after 8PM and the attendees left with a spring in their step, buoyed by the inspirational speakers ….and left to go back out into the ….Summer…. rain !

Business Women Can and CPA Event at The River Lee Hotel, Cork

Business Women Can and CPA Event at The River Lee Hotel, Cork

 

Business Women Can and CPA Event at The River Lee Hotel, Cork

Business Women Can and CPA Event at The River Lee Hotel, Cork

 

Business Women Can and CPA Event at The River Lee Hotel, Cork

Business Women Can and CPA Event at The River Lee Hotel, Cork

 

Business Women Can and CPA Event at The River Lee Hotel, Cork

Business Women Can and CPA Event at The River Lee Hotel, Cork

 

Business Women Can and CPA Event at The River Lee Hotel, Cork

Business Women Can and CPA Event at The River Lee Hotel, Cork

 

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This post was originally published here - http://www.smallbusinesscan.com/business-women-can-and-cpa-hit-cork/ on
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5 Negotiation Mistakes That Could Cripple Your Revenue

The most essential skills in the business world are negotiating skills. If one is unable to negotiate logically, persuasively and fairly, it could jeopardize his/her business or miss out great opportunities as a result. In an attempt to argue persuasively, participants more often rely on illogical arguments that are rational to prove their points. It is wise therefore to avoid such negotiation mistakes, since they only weaken your argument.

Negotiating is sometimes uncomfortable. Trying to get an appealing price, terms and conditions often feels challenging, and most people avoid it. However, one has to negotiate for his/her business to stand. There is always fear in the beginning and there is usually no way to eliminate it. There is actually no switch to press and make one an immediate expert. One has to take a lot of time and training and work through it.

A recent survey indicated that 32% of people are fearful when it comes to negotiating and even 20% of the professional negotiators do not take pleasure in negotiating.

For a successful negotiation, planning is vital. Preparations allow one to chart a course for one’s position, plan for formidable rebuttals, consider possible compromises and alternatives and determine the outcome. Once one becomes comfortable with asking, take the skills to a larger arena. In the beginning, inexperienced negotiators will misstep. Below are five common mistakes that people make during negotiations and how to avoid them,

1. Lack of confidence

A good number of people think that it takes a brazen or bold personality to negotiate a particular deal while others think that experience is all what is needed. Instead, it takes preparations and tenacity. Even before starting the process, one should ensure that he/she have identified anticipated possible objections; mutually desirable terms and determine what motivators will augur well with the opponent. Confidence in addition means having a good heart that often endears and gives the other party a less defensive standpoint.

2. Assumption that something is not negotiable

Everything is negotiable when one thinks like a negotiator. When one decides that the terms and conditions can be altered in his/her favor, an opportunity presents. Rules are change, if one simply proposes a viable, mutually beneficial and ethical alternative solution. Powerful negotiators are outright rule breakers.

3. Failure to build relationships first

One of the greatest mistakes people make when negotiating is failing to know the other party. One need to slow down and make good connections with the people to garner helpful information that can be used to know what motivates them, what they value in life and what annoys them too. More often, people learn greatly though a genuine conversation with another person

4. NOT ASKING

It may sound very simple, but successful negotiations entails asking keenly for what you want. The fear of seeming greedy or rejection sometimes gets in the way, but it is always never personal. It is a purely a reflection that you did not table a valid argument substantiating clearly why you should get what you actually want. Actually, it is your offer that was rejected and not you.

When you get a “no” as the answer, it only means that the other party needs a little more information. People say no an average of three times before they say yes. It is therefore prudent to master the art of rejection, which is to keep asking.

5. Talking too much

Those experienced with sales and negotiation training will tell you that too much talking is a sure way to kill a deal. It is very usual for example; a salesperson can talk too much about a certain product or a service that they take you out of the purchase.

One should never underestimate the power of silence. When discussing a business deal, if you stop talking and get very comfortable with the silence awkwardness then the ability to sell the product and win the argument in the negotiations increases meaningfully. It is wiser to talk less and listen more.

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UK budget 2015: An Action‐Packed & Politically Charged Budget

The 2015 general election was a speed camera for austerity, or so we thought. Given the content of the Budget back in March, the Chancellor had been expected to put his foot down on the austerity accelerator. Instead, however, he is set to keep the austerity drive in cruise control, with the pace to remain steady. The huge public expenditure cuts forecast in March for the next two years are now not going to be as steep as projected. Furthermore, the Chancellor has pushed back his objective of achieving a Budget surplus by one year to 2019/20. And, in fact, there is now £83billion more in departmental spending than was forecast in March. For perspective, this would be enough to fund Northern Ireland’s entire public spending for almost four years. It should be noted though that this doesn’t mean there is more public spending being made available; it is simply that the cuts will not be as severe as forecast. This is funded by welfare cuts, net tax increases and higher levels of borrowing.

Uk Budget 2015

There are some similarities between today’s Budget and the emergency Budget of 2010. Back then, multi-year benefit and public sector pay caps / freezes, alongside significant welfare spending cuts featured prominently, and the same was true today. Osborne billed it a Budget for working people. In many respects this was the case, but perhaps not for those working in the public sector. Public sector workers will see pay rises capped at 1% for the next four years beginning in 2016, and they are therefore likely to face real-terms pay cuts in some of these years (i.e. increases below the rate of inflation). They are also likely to see changes in their terms and conditions in the autumn.

From 2016, most working-age benefits will be frozen for four years, and from April 2017, child tax credit will be limited to two children. The household benefit cap will be reduced from £26,000 to £20,000 per household for regions outside London and the South East of England. Overall, all the welfare spending announcements unveiled today will impact on Northern Ireland disproportionally more than elsewhere due to its reliance on welfare spending. In turn, this will have adverse effects on consumer spending, impacting, for instance on the retail sector. As a result, the Northern Ireland economy is expected to see sluggish economic growth in 2016.

New National Living wage

One of the surprise announcements by the Chancellor was the introduction of a new national living wage (NLW) of £7.20 per hour for over 25s from next April. This is due to rise to over £9 per hour by 2020. This will be welcomed by employees in lower paid jobs, however it will represent a higher cost to employers in low wage sectors such as food, retail and hospitality. This measure will make under-25s more cost-competitive from an employer’s perspective which could help alleviate Northern Ireland’s high youth unemployment rate. Those on low pay will also welcome the increase in the tax free personal allowance to £11,000 in 2016, with the prospect of this rising to £12,500 by 2020.

When it comes to businesses, another surprise was the planned corporation tax cut to 19% in 2017 and to 18% by 2020. This will make the cost of a 12.5% corporation tax rate more affordable for Northern Ireland but it will dilute the benefit by reducing the rate’s relative competitiveness. Businesses will welcome that the annual investment allowance has been raised and will be set permanently at £200,000 from January 2016. Meanwhile businesses will also have their employer national insurance bill cut by a further £1,000 from April next year. Large employers will also face a levy to fund apprenticeships, which will add to their costs but should help address skill shortages in some sectors. This initiative does not apply to Northern Ireland.

Scaling Back Reliefs

The Budget has significantly scaled back tax reliefs in certain areas, including reforming dividend tax, with tax rates on dividend income increasing. Tax relief on pension contributions for those with incomes over £150,000 is also being scaled back. Property landlords will soon only be able to off-set mortgage interest costs at 20%, rather than up to 40/45%. This will erode profitability in the buy-to-let sector and potentially provide another headache for those in negative equity.

As far as Budgets go, this was an action-packed fiscal affair, and very political, with the Chancellor effectively stealing the clothes of the centre left, and unveiling a Budget that surprised many. Indeed, more surprises are likely to be unveiled in the coming hours and days. As they always say, the devil will be in the detail.

Download the complete UK Budget 2015 Analysis by Richard Ramsey here. (.PDF 323 KB)

Post by Richard Ramsey, Chief Economist, Northern Ireland Ulster Bank Group Communications, www.ulstereconomix.com

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How Local SEO Can Help Your Business

Many small and medium sized business owners think that local SEO is something of a dark art cloaked in mystery, but really it isn’t all that difficult if you have a bit of time to spend. Most webmasters can do a lot of the work themselves without relying on the services of an SEO agency, but for those who do require a bit of expert guidance, we are always here to help. And for those of you who want to have a go, here are a few simple tips to get you on the right path.

Local SEO: Identify Your Target Audience

Different audiences require different approaches to content creation. For this reason, you need to spend a bit of time considering who you are marketing your website at. A more in-depth understanding of your target audience and their buying habits will help you make the right decision when identifying keywords and devising marketing strategies.

Keyword Research

Keywords are extremely important. Search engines use keywords to determine what your website is all about, so using relevant keywords will boost your rankings. The Google Keyword Planner is a useful tool. Use the planner to find out what people are searching for in your local area and pick the keywords that most accurately describe what your business is offering. Location based keywords – for example Chicago plumbers – are important, but be sure to include non-local keywords, too.

Create a Blog

Don’t underestimate the value of a blog. All small and medium sized businesses should have a blog. A blog ensures your website is regularly updated with fresh content, which is valuable from a search engine perspective. You can build keywords into your blog posts and link to other website pages, both of which are effective SEO techniques. Including share buttons on blog posts also encourages readers to ‘share’ them on social media, which is good for boosting traffic to the site.

Local Contact Information

All small and medium sized businesses should have contact information on their website. A contact email address is not enough – you need to include a geographical address and telephone number (in text form) on every page of your website. If you have more than one office, list the details of your main office on each web page and include a separate listing for branch offices. These details are crucial for local SEO but, sadly, many businesses overlook their importance.

Local Directory Listings

Directory listings have become devalued in recent years, but for small and medium sized businesses, good quality local directory listings are worth their weight in gold. Yahoo!, Yelp, Yellow Pages and other business directories will help your search engine ranking position, but make sure your listing information is exactly the same as that on your website. Even the smallest of discrepancies will hurt you. It is also worth creating a Google+ and Google Places account.

This is only a summary of how local SEO can help your business. If you would like to learn more, contact us today for more information.

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Best CRM Systems: Which Platform Gets You The Most Bang For Your Buck

Best CRM Systems: CRM (customer relationship management) software is a class of enterprise software that basically covers a wide range of applications as well as software that’s designed to assist companies in accessing important business data, managing both customer interaction and customer data as well as automating sales, customer support, marketing, and also managing vendor, partner, and help a business decipher between customer needs and wants.

CRM Software Today

CRM software is created to help companies meet the goals and demands of customer relationship management. CRM software today is highly customizable and scalable, which enables businesses to gain more clientele insights along with a back-end diagnostic engine, streamline operations, view key business opportunities with foreseeable analytics, and personalized customer service according to the client’s past history and former interactions with your organization.

CRM software is generally used to effectively manage business-client relationships. But, the software can also be used in a similar manner in order to successfully manage contacts, sales leads, contract wins, and clients in general as well.

Below is a basic CRM Software Review of the top five systems according to global market share:

Salesforce

Although Salesforce is relatively new, it follows the path of no one. It’s currently the most popular CRM software publisher overall. While it’s not as large as its fierce competitors, including SAP, Microsoft, or Oracle, it has nevertheless gained more than two million customers worldwide.

Salesforce has become one of the primary providers of CRM software applications that’s delivered through a cloud computing model or SaaS (software as a service). The company’s main solution involves a CRM system created for businesses and industries of all sizes throughout the world.

Also, Salesforce provides a PaaS (platform as a service) solution known as ‘Force’ (Force.com) and manages an integrated third party type of systems portfolio in an ecosystem online called ‘AppExchange’. Salesforce markets its enterprise software and CRM solutions to various organizations on a subscription basis, essentially via a direct sales model as well as indirectly in a business partner approach.

SAP

SAP’s CRM solution includes a fully integrated client relationship management software system manufactured by SAP that primarily targets the general requirements of business software of both midsize and large businesses for virtually all sectors and industries.

The SAP CRM application involves a variety of integrated modules that fully support client-facing functional areas such as:

  • SAP CRM Sales
  • SAP CRM Marketing
  • SAP CRM Interaction Center
  • SAP CRM Service
  • SAP CRM Partner Channel Management
  • SAP CRM Web Channel (including E-Service, E-Marketing, and E-Commerce)

Like its top competitor Oracle, SAP chose to release a SaaS CRM type of product known as SAP Sales on Demand. But, this web-based solution is more about enhancing their on-premise products in general.

Oracle

Oracle’s range of CRM products consist of Oracle Siebel CRM, Oracle Contact Center Anywhere, Oracle CRM on Demand, Oracle PeopleSoft Enterprise, and Oracle E-Business Suite. The company itself retains more than 5,000 CRM customers worldwide, about 130 million users in self-service, and approximately 5 million users in general.

Since its acquisition in 2005 by Oracle, the product has maintained a forward push, but not without some hefty competition from one of its biggest competitors (SAP) along with a number of ways to measure market share. Today, Oracle and SAP both claim the top spots in the CRM software industry. However, most analysts are inclined to give Oracle software a slight edge, although it’s primarily based on which benchmarks are counted and variables are used overall.

Sugar CRM

Sugar CRM is considered the best CRM software available today. Not only is it very affordable, it doesn’t require you to get an upgrade or feature any hidden fees. It also enables each staff member to effectively handle customers face-to-face. Sugar CRM is known for creating excellent relationships between clients and salespeople. It automates different aspects of the business including customer service as well as marketing and selling.

Also, Sugar CRM can potentially make sales teams as much as 20 percent more efficient overall since it perfectly combines the basic mobility, simplicity, and social components of a consumer app along with optimizing the business process of traditional CRM.

Microsoft Dynamics CRM

Microsoft Dynamics CRM has turned into a prominent CRM software solution. Microsoft CRM stands alone in an ever-changing CRM marketplace since the same code set can be used in the SaaS remote delivery model or incorporated on-premise. Customers can also directly subscribe from Microsoft to Dynamics CRM or else choose from a variety of specialized partners.

Microsoft CRM’s latest release now enables SaaS clients as well as business partners to easily install server-side code within the Microsoft data centers and cloud. Microsoft CRM software will keep advancing together with Azure, Microsoft’s highly regarded public cloud.

This CRM comparison regarding CRM software is offered in a variety of installations, which include on-premises or as cloud (web-based) applications where the software itself is typically hosted through a CRM provider and then accessed by the client’s online business through the secure services of the provider.

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