6th Ulster Bank Meet Your Neighbours Networking Event in Association with the IDA

For the second year running, Ulster Bank Meet Your Neighbours Networking Event in association with the IDA. The most recent event took place on Thursday 16th July at the stunning rooftop bar of Odessa Club and Restaurant on a traditionally wet Irish summer’s evening.

The theme for the night was “Summertime Soiree”, which included informal networking served up with jazz, contemporary music and a delicious BBQ buffet. The event was a huge success, with 80 people from a variety of innovative companies turning out for the event – despite the wet weather! Thankfully Odessa provided sufficient shelter for the lovely open air terrace and we were kept dry for the evening.

International Banking in Ireland

“Meet Your Neighbours” is an IDA initiative that Ulster Bank is delighted to host and be part of.

The IDA continues to do great work, successfully supporting a large number of international companies with their expansion into Ireland. Their work has played an integral role in the recovery of the Irish economy by facilitating the creation of many exciting job opportunities from international companies, creating 9,000 jobs in the first half of 2015.

Ulster Bank’s FDI Team supports international customers by providing a unique and efficient onboarding process which compliments their market-leading online banking service. This is a wonderful example of Ulster Bank’s International Banking Proposition in action (which you can get more information on here: http://intouch.rbsgrp.net/International/default.asp).

“Meet Your Neighbours” provides an opportunity for companies that are new to Ireland, to promote their business and share stories of their success so far. For those attending who are considering Ireland as a potential investment location, it gives a great sense of the close-knit business and tech community in Dublin.

The evening

Companies that attended on the night included: Indeed, Facebook, Slack, Adara, Boxfish and Boomerang, amongst many others.

At the outset, Yvonne Kennedy (Ulster Bank FDI Team) introduced the evening and highlighted the fantastic work conducted by the IDA in attracting these innovative businesses to Ireland.

Barry O’ Dowd (IDA Head of Emerging Business) followed with a few words on behalf of the IDA. After the raffle, he finished by encouraging everyone to network, and enjoy the night!

Barry’s Emerging Business Team were also in attendance, including Aimee Williams, Ciaran Arthur, Gillian Lawless, Kathleen Bohan, Kevin Carroll, Jayne Wyatt, Melissa O’ Connor and Emma Mitchell.

The remainder of the evening was spent enjoying the superb food and company on offer. There were plenty of business cards exchanged, demonstrating the great business community we have here in Dublin and the openness to new ideas and new partnerships in the days, months and years ahead.

Ulster Bank was delighted to host the Meet Your Neighbours event with the IDA and we hope we can continue to bring together new and existing international businesses in this forum.

We look forward to the next event in Q3 of 2015.

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Ulster Bank and DogPatch Labs

It has been a while in the making and we were told not to tell anybody…..

Until now.

Combining banking with fintech, start ups and innovation

Ulster Bank and DogPatch Labs are going to start working together. Combining banking with fintech, start ups and innovation. Leveraging the international connections through RBS and the links through IBOS (which for example, gives you direct access to Silicon Valley Bank).

Melting pot of opportunities

Combine that with the 20,000 resident entrepreneurs on Smallbusinesscan and the Business Achievers Award and you have a melting pot of fantastic opportunities.

Watch this space (and this video).

 

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4 Ways Outsourcing is Beneficial for SME Employers

Outsourcing became popular in the 90s, when businesses struggled to keep up with rising labour costs of the time. In the beginning, outsourcing was the reserve of large businesses, but now it’s more likely that SMEs will use outsourcing to help curb costs, while big businesses will often keep things in-house. But how exactly is outsourcing beneficial for employers? Let’s take a look at some of the pros of using outside contractors.

Cost Savings

SMEs can benefit from cost savings on multiple levels when outsourcing some tasks. They may not have enough resources to take on another member of staff in-house, but no extra infrastructure or technology is required to hire a freelancer who works from home. SMEs should avoid laying out money unnecessarily while they are still growing, so they don’t bite off more than they can chew, and that’s why freelancers are the perfect, flexible option. You can also outsource extra work within a budget that suits you.

Higher Efficiency

Outsourcing jobs can free up your current members of staff, so they can work their way through their daily task list and your SME can move forward smoothly. Jobs can be turned around quickly and effectively, without your employees having to work longer hours. Staff will then have the time to work on other tasks such as looking for ways to improve processes and services within your company.

Skilled Resources

By outsourcing work, you can employ the most skilled and specialist of freelancers in their niche. You won’t need to purchase any highly technical equipment or provide any extra training, as your outsourced employee should have everything they need to deliver your company with a quality service or product.

Flexibility

Depending on how well your SME is doing, you can be flexible with outsourcers and only allocate them work when there is demand for it – or you can afford it. You won’t have to make anyone redundant and you’re not tied into any lasting contracts. This will allow you to manage a business that may be seasonal, or cyclical in nature – you can have a pool of freelancers to draw from at whatever time you need.

If you want to know more information on your rights as a business working with freelancers, hire a solicitor who assists employers to explain the finer points.

Do you outsource your work to freelancers as an SME? What are your favourite benefits of choosing this employment route and why?

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[Event] Workshop for Irish Startups Considering U.S. Expansion: July 28, Dogpatch Labs

[Event] Coming to America – Workshop for Irish Startups Considering U.S. Expansion: July 28, Dogpatch Labs

Featuring: US Embassy, PwC, Fried Frank, Frontline Ventures and Teamwork.com

Panel discussions will focus on the practical aspects of setting up operations in the US including:

  • Legal matters
  • Visas / Immigration
  • Tax and Accounting
  • VC financing
  • Marketing

Where? Dogpatch Labs, The chq Building, Custom House Quay, 1 Dublin, Ireland
When? Tuesday, July 28, 2015 from 9:00 AM to 1:00 PM (IST)
Register for free here.

Limited 1-2-1 office hours with expert panelists are also available in the afternoon on appointment. PwC is offering free tax and accounting advice for your US expansion, Fried Frank is offering free personalized legal advice for your startup, and Frontline Ventures is taking 15 minute pitches from startups. To take an appointment just select from the office hours tickets above. (First come first serve, and only one office hours ticket per startup please.)

Great networking opportunity with industry leaders and other startups.

Admission is free. Come join us – next stop New York! Register here.

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Wearing Religious Dress at Work – Legal Cases and Discrimination

Wearing Religious Dress at Work: A recent decision of the US Supreme Court has found that Abercrombie & Fitch had discriminated against a job applicant by refusing to hire her on the basis that her head scarf or “hijab” clashed with its “classic East Coast collegiate style” dress code. This high profile case has led to a number of questions from Irish based employers on the issue of employees wearing religious dress at work.

Wearing Religious Dress at Work

The Abercrombie issue arose after a job applicant wore her hijab to an interview which the interviewer assumed the applicant wore for religious reasons. Staff members in that company were advised not to ask applicants about their religion. The US Equal Employment Opportunity Commission (EEOC) claimed that in not asking, the company had violated equality guidelines and essentially created a loophole allowing for religious discrimination. In an 8-1 vote, The Supreme Court ruled that Abercrombie should have asked the applicant or at least told her of the ban so she had an opportunity to volunteer the information at which point the company and the applicant could have discussed how the headscarf might be accommodated in the workplace.

Religious dress at work: What’s the position in Ireland?

Cases of discrimination or unfair dismissal on the grounds of the wearing religious clothing are quite rare in Ireland and as such there is no precedent or case law to highlight what way the Irish courts or tribunals view this matter. The Employment Equality Acts do specifically state that discrimination on the grounds of religion is prohibited and one can safely assert that the wearing of religious garments or jewellery would come under this definition. Therefore, if an employer were to forbid the wearing of religious garments then the employer would be required to objectively justify the reasons behind that rule.

The UK perspective

Given the lack of Irish cases in this area, it is quite useful to look at how the matter has been addressed in the UK. In the case of Azmi -v- Kirklees Metropolitan Borough Council [2007] IRLR 434, the UK EAT considered the fairness of a dismissal of British Muslim teacher won the basis she refused to remove her religious veil (or ‘niqab’) in the presence of male colleagues. The school argued that the veil meant that children could not respond effectively to her teaching. The UK EAT found that she had not been discriminated against on the religious ground on the basis that removing the veil was necessary for her to perform her teaching job effectively and also the EAT were satisfied that a non-Muslim person would have been similarly instructed to remove a veil from their face had they worn one also.

Learning points

It is difficult to determine with any great certainty what an Irish tribunal would determine if faced with a similar scenario. In the US, Abercrombie were deemed to have discriminated against a job applicant on the basis that the company had a positive duty under US law to reasonably accommodate religious practices. In the UK, however, it was found that the school had not discriminated against an employee for demanding she remove her veil as the school would have applied this policy rigidly to every job applicant and employee, irrespective of religion.

However, these two cases do provide some useful guidance for employers in Ireland if considering a ban on certain garments. If an employer was to impose a dress code, they would have to justify the reason for doing so and make sure that they are not indirectly discriminating against an employee. The following reasons might be able to justify such a policy:

  • The impact such garments have on an employee’s ability to perform their work duties.
  • Any health and safety risk associated with such garments.
  • Any industry rules in terms of protective equipment.

For example, in the UK Azmi case, the decision to dismiss was justified as it was concluded that the face-veil was obstructing the employee’s ability to communicate effectively with students and therefore inhibited her abilities to perform her duties appropriately. However, in the Abercrombie case in the US, there was no indication that the wearing of the headscarf would inhibit job performance as a sales assistant. Therefore, an employer will need a justifiable reason connected to a real business need, a genuine role requirement, or a health and safety requirement.

If you have any questions on this article then please do not hesitate to contact our 24 Hour Advice Service on 01 855 50 50.

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Getting Started In SMS Marketing

If a business wants to get its message out to where most people are these days, then it must reach them via their mobile devices, which in turn means text messaging. But it’s one thing to say that a business needs SMS marketing; it’s a whole other matter to actually do it.

Here is a primer for small businesses who want to jump on the SMS train and increase their customer base.

The Fundamentals Of SMS

For the sake of the neophyte, let’s pause for a definition. Short Message Service, or SMS, is defined as a message platform where users give the business permission to send out text messages of n more than 140 characters. The total character count is in fact 160, but the first 20 characters are reserved for the sender’s name. Twitter is the most well-known SMS platform.

Before You Start Marketing

Even before you decide on what sort of SMS text you want to send out, you need to have an audience in place that you can send it to. This is best achieved by having people sign up, either via a link in an email or one embedded on your website. Let them know that by signing up, they get advance word on promotions, sales, deals, and special occasions. People enjoy being in the know, and giving them this sense of exclusivity makes them more likely to sign up.

Now, as for content …

Start Small And Easy

If you’re just beginning your foray into SMS marketing, then start off with something that is basic and yet still actionable. Consider offering a discount for everyone who replies to the text by using a special code. The discount information can be sent via email to their account, possibly even using am embedded QR code.

This tactic is not only an easy way to get your business into SMS marketing, it also serves as a good indicator of how many people are reading the messages and are willing to act on them. But no matter what you include your message, heed the wisdom offered in the article “6 Tips For Writing More Effective Text Marketing Messages” and make sure that all of your messages have a call to action.

Have A Contest

People enjoy discounts, sure, but they also like having the chance to win something. Hold a contest and text the particulars via SMS. In fact, kill two birds with one stone and make it a contest for who can sing up the most friends on the text distribution list!

Promote An Event

If your business is going to be hosting some kind of special event in the near future, promote it via SMS, and again, building on the sense of exclusivity, include a special perk for the text recipients. This is particularly effective for restaurants and pubs that may be observing a holiday, or holding a viewing party for a sporting event.

Whatever You Do, Keep It Snappy

With only 140 characters to work with, it seems unlikely that there are any boring, rambling messages out there. You would be surprised. People’s capacity to waste words and not get to the point is limitless. So, be short, sweet, and to the point. Give the users the what, where, when, and why (as in, why they should care), and be done with it.

With an increasing number of people turning to mobile devices, SMS is the best way to reach them. Start off small, and build up your experience as you increase your address lists. In time, that increased list will mean more business.

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Resolving Business Disputes – The Better Way

After over 20 years as a litigation lawyer I trained as a mediator in 2008 and have seen at first hand the benefits and cost-savings of mediation, particularly for SME’s who can ill afford to spend hard-earned profits on costly litigation.

Having seen those benefits for organisations at all levels I launched a new service in June 2015 called ‘The Better Way’
– www.thebetterwayto.com – a unique service aimed at preventing, diagnosing and resolving disputes through education, facilitation and mediation. The name was obvious – it is the better way – and I’ve seen it from all angles.

Resolving Business Disputes: A no-brainer for businesses

Consider this recent report in the media – a ‘spike’ in commercial litigation in the UK, thought to be due to the fact that a surge in litigation emerging from recession claims began 5 – 6 years ago, but only now coming to court.

In the same week another report said that private sector firms in Northern Ireland reported a marked acceleration in the rate of growth in both business activity and new orders in April. Indeed, April’s figures represented the fastest rate of expansion in both business activity and new orders since the survey began nearly 13 years ago.

How much of this reported growth in income for SME’s in NI will end up being allocated to the type of commercial litigation in the first report? How many of them will have to devote valuable resources including people, time, money, to dealing with that litigation?

There are no clear statistics on this, but what we do know is that another recent report – the sixth mediation audit undertaken by the Centre for Effective Dispute Resolution (CEDR) – estimated that mediation saves businesses around £2.4bn a year in wasted management time, damaged relationships, lost productivity and legal fees.

Even better, 85% of cases taken to mediation are successfully resolved.

It’s not hard to see how these figures are calculated since cases can take 5-6 years to reach court, but it’s not just the time; as the CEDR audit highlighted, it’s the collateral damage that drains businesses at a time when recovery is vital. Traditionally the winner in any litigation gets their costs paid, but even in this scenario it only means the legal costs; it does not reimburse the business for the hours of work spent by personnel preparing witness statements, bundles of documents, meetings with lawyers, copies of correspondence …..the list goes on.

Cheaper, faster and more flexible solutions

The reality is, crucially for businesses, that mediation is significantly cheaper than traditional court action. A commercial case listed for two days in the High Court could easily be expected to cost £50,000- £100,000, whereas mediating the same case will cost in the region of £5,000.

In a recent commercial mediation I conducted, the parties estimated the total costs in running the case, including a ten day high court trial, to be around £2.5m whilst the maximum value of the claim was £1.5m. Unsurprisingly, a day’s mediation and several follow-up meetings resolved the case for a small fraction of that cost.

There’s more than just a financial advantage; in court, solutions can be quite binary. There is an opportunity in mediation to preserve business relationships and come up with creative options that the courts cannot propose because of their limited remit.

It’s faster, cheaper and preserves business relationships – a ‘no brainer’ for businesses.

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5 Tips to Repurposing Video for International Consumers

For small businesses, the opportunity to expand into the global business market has never been better; however, there are some challenges that small businesses looking to engage an international audience will have to consider. One thing that will have to be considered is what it will take to make the necessary adjustments to the marketing strategies and plans in order to reach a broader international audience. One of the immediate challenges in this area will be the need for new content.

When a company is on a constrained budget, coming up with new content to launch an international marketing campaign can be quite challenging; however, there is a simple solution to the potentially perplexing issue. Repurposing content is one of the most cost efficient and resourceful methodologies for generating content for a broader audience. There are a number different ways that content can be repurposed.

Repurposing Video

Due to the fact that video has a universal appeal that transcends language and culture, the repurposing tips offered here will focus specifically on the use of video content. According to Dr. James McQuivey of Forrester Research, one minute of video is the equivalent of 1.8 million words. Additionally, ComScore, recently release data that revealed that 45.4 percent of online users view video at least once per month. The Average user is exposed to an average of 32.2 videos over the course of a month.

1. Voiceover

One common mistake made by small business marketers is attempting to translate an existing script for a video into languages that they are not fluent in. It is also not a good idea to use less complex services, such as Google Translate, because these types of translation programs can produce unpredictable and inaccurate results. Take the time to find someone fluent in the language that the script is to be translated into. To get the best results, use a native of the country that is being targeted.

2. Use Subtitles to Introduce New Ideas and Concepts

Much in the same way as creating a voice over, subtitling will allow the marketing team to create a specific message without having to translate the complete script. It will be important to ensure that the content and the subtitles correspond in harmony.

3. Use Cultural References

It is important to be very sensitive to what the new audience is used to seeing and responding to. If not, it can possibly confuse them as to the true meaning of the message that you are attempting to deliver. For instance, different countries use different currencies and may not identify with the U.S. dollar. In this case, using currency references that are specific to the natural currency of the target audience can be an immensely powerful tool.

4. xpand Distribution Channels

Most major companies now have specific suffixes for their country, such as au for Australia, de for Germany, etc. By registering these country specific domains, it will allow for a marketing strategy with greater specificity as for as localization and cultural paradigms are concerned.

5. Time is Important

Understanding that changing the language will change the timing in which the message will appear during the video. It is important to understand that it will take a marginally different amount of time to say, “Get your office supplies here” in Italian or Japanese than it does in English. Repurposing video is not simply about translation; timing is immensely important. Because time is such an important element, it may be necessary to edit the video to ensure that the timing is on point.

The same video can be repurposed more than once with a little creativity. The idea is to determine exactly what message you are attempting to deliver to the target audience, then find the video that can best be repurposed to meet the goal. With more than 90 percent of online shoppers admitting that they find video very useful in helping to guide their shopping decisions, repurposing video is a solid way to initiate an international marketing campaign.

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Remain Locally Competitive: Tips for Small Businesses

Businesses like Home Depot and Wal-Mart offer convenience and affordability to many consumers. The harsh reality of this is that the Wal-Marts of the country tend to sap business from small local businesses. These smaller entities offer similar inventory but are unable to keep their prices comparatively low for several reasons, mostly due to tax breaks and inferior resources.

There are very few industries whose local small businesses are not threatened by larger competitors, or at least the prospect of them moving into the local community. It’s important for all businesses to prepare for the potential impact.

Heed the tips below to remain locally competitive against big businesses.

Remain Locally Competitive: Prioritize Customer Service

One of the most common criticisms of large companies like Wal-Mart is that their customer support is severely lacking. In a thorough article on Kabbage that touches on this issue, several business leaders stressed the importance of customer service for local small businesses in response to the subpar customer service of larger competitors.

“Many people have found that not only is the quality not always there, but the customer service [of larger competitors] is lacking,” explains Craig C. Powell, CEO of 5 Block Radius. “We know what we do and we love it, and we want to create those feelings for our customers too!”

What Powell and many other prudent CEOs of small businesses are doing is emphasizing customer service, recognizing that quality of customer service is determined by effectiveness, not size.

So while the Wal-Marts may be able to outprice small businesses, consumers who recognize the importance of customer support – which is many – would rather pay a little extra for that, as opposed to saving some on a product.

Maintain a Prominent Internet Presence

With practically everyone on social media now, a business would be foolish not to capture their audience on the Internet. Small local businesses should use their local connections and pride to connect with locals in the area. This can be done in two ways:

  1. Regularly providing interesting content on social media
  2. Showing support for the local community

Both tasks can be easily accomplished with tweets or Facebook posts.

As this Entrepreneur article explains, it’s important for businesses to nurture their social media following because Google ranking regards social media presence as a prominent factor in its algorithm. A small business has a smaller scope than big corporations, but the small businesses are able to better provide a humanized, personal experience to their followers, a fact that they should take full advantage of.

Strive for a Highly Connected and Collaborative Company

A Forbes study found that companies who utilized enterprise collaboration platforms to better connect their company experienced a 12% increase in sales, a 75% decrease in support calls and a 75% decrease in the time required to generate and maintain content.

Indeed, seamless collaboration and communication makes any business more efficient by providing employees with a transparent flow of information that can better aid their tasks and result in a more optimized work environment.

Speaking of collaboration, some small businesses could prepare for an incoming larger corporation by considering a collaboration or merge with another small local business specializing in a similar niche. There are many strategies based on collaboration and connectivity that can excellently prepare a small business for a larger competitor.

Appear Professional

It’s important to remain personal and connected with customers on a more intimate level than that of larger businesses, but small businesses also need to exude a certain level of professionalism reminiscent of these larger corporations. It shows a level of organization that consumers are confident in.

Small businesses should strive to make every aspect of their business professional, from the way they answer the phone to general attire to the design of their business cards or web site.

Focus on a Niche

Superstores like Target or Wal-Mart may be able to cover mostly every industry, but there’s rarely a passion for that niche demonstrated by employees or the general selection. A small business, on the other hand, can choose to focus on a niche to a substantial extent, holding events that would interest this demographic.

Provide Personalized Value

Many big-name stores are great at providing value when it comes to costs; however, small businesses are able to provide personalized value that large business cannot. Providing customized services and a more personal approach can greatly enhance the value a customer feels they are getting. For instance, contracting company Sunshine Contracting offers a learning center and free estimates to provide enhanced value to their customers throughout projects.

Small business can also provide media representative of their passion, such as a YouTube tutorial for the field. For example, a local hardware store could create a video tutorial on how to build a deck chair, which has the chance to go viral and provide advertising that rivals the large competitors. By presenting this tutorial to their audience on social media, they’re providing a valuable resource. They also affirm that they are truly passionate about the subject and should be considered the knowledgeable go-to source in the local area.

The prospect of a Wal-Mart moving into town can be daunting for small local businesses, but the tips above can help them prepare for it by embracing local roots and small business passion. Any quality small business can compete with the likes of Wal-Mart, Target and Home Depot with the right strategy.

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5 Leadership Qualities Every Startup Leader Needs to Have

As a startup leader, you need to recognize the importance of learning and self-growth. You are the heart of your business, and there are a few specific qualities you need to focus on to be successful. The following are five of the most essential leadership qualities.

Dedication

Starting a business is an involved and often time-leeching process. There are going to be times when you want to quit, and there are going to be times when you think you should. Passion is the heart of dedication. Passion is going to be the fire that keeps you dedicated when then entire world looks like it wants to drag you, and your business, down. Find ways to be passionate about what you do. Outsource the tasks you find grueling and focus on the tasks you’re passionate about.

Authenticity

When you love and are good at what you do, money and success will follow. If all you seek is money, you may never find it. Your employees and customers will see through you if you’re not authentic and giving your best effort. Set an example by working hard and being enthusiastic. Your authenticity will shape your office-environment into a productive and happy one.

Open-Mindedness

A startup runs on ideas and innovation. Build a thoughtful relationship with your co-workers. Recognize the worth of those under you by encouraging thoughtful discussion. Allow anyone to approach you with his or her idea, and then digest it for a while before saying no. It will keep people happy, and it will keep your startup competitive.

Reflectiveness

Take time to decide what’s working for your startup and what’s not. Your business partner, your workflow, or your receptionist could be stunting your business’s growth. It could even be you. At least once every week, evaluate what need to be improved, even if it results in the hard decision of letting someone go.

Charisma

A fumbling, quiet-toned, shaky leader is not going to inspire greatness. You need to be charismatic and confident in both yourself and your vision. A startup consultant with a Military History degree says charisma is a powerful motivational tool that has been used by leaders for thousands of years. If you want to persuade and motivate your team, you have to play the part. It’s okay if you’re not naturally charismatic—you can work to build confidence and charisma. Read books, practice in the mirror, hire a coach, and put yourself in situations where you’re required to perform.

You are the best representation of your business. Constantly strive to improve yourself. Be dedicated, authentic, open-minded, reflective, and charismatic. Your startup will reflect your qualities.

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