In The Beginning: Blog Topics and Tips for Small Business Owners

Let’s say that you’re a small business owner and you just started a blog because you heard how incredibly helpful they can be in building your brand and raising awareness for your business. Now that it’s up and running, you’ve encountered an issue…

You’re Not sure How or What to Blog. Read on for blog topics and tips…

We’ve all been there, which is why today we’re going to discuss some key blog topics and tips that will help you solidify your business’ presence online. Let’s take a look!

Common Blog Topics for Small Businesses

Blogs are huge opportunities for small businesses to expand their reach and market their products. The problem is, you can’t simply provide a stream of advertisements and expect the blog to take off.

To help you build a strong presence of content online, consider these topics as great places to start:

Provide Helpful “How-To” Posts

Blog content should always provide value to the reader. Value is the name of the game, and nothing is more helpful than a “how-to” guide that is relevant to your audience. Take a look at the expertise you have in the field of your business, and use that to create a helpful guide that your customers can use.

Solve a Problem Your Customers Have

Another great way to provide that all-important value to your readers is to solve a common problem that they have. This can be anything from a guide on how to start to start a blog, to a guide on how to use your products to make their life easier.

Promote Your Products and Services

Keep in mind that using your blog to promote products and services is possible, but trying to sell customers on them in a pushy way through the blog won’t go over well. Instead, place the product in your customer’s daily lives. Make it relevant and useful to them in a way that allows you to naturally mention it in a post. Don’t make it the focus of your post, instead make it a side note that fits naturally into the greater whole.

Share News From Your Industry

Credibility is huge when it comes to small business blogs. People need to be able to trust your advice and opinions. By showing them current news stories and speaking authoritatively on topics that interest them, you’re building an image that showcases you as a credible source for information.

Entertain Your Readers

Sometimes readers just need to know that you’re human. The ability to tell a story and captivate your readers is something that every business will need to have in the near future. If people can associate an emotion or story with your brand, then they will connect with it much easier, and remember it in the future.

Blogging Tips for Small Startup Businesses

Now that you have some blog topics to run with, the next step is understanding how to craft the perfect blog posts for your readers. Next up, we’ll take a look at some tips to make your posts stand out from the rest.

Stick to Your Schedule

Once you’ve defined your blogging schedule, make sure you don’t deviate from it. Consistency is key in the world of blogging. If you deviate from your usual schedule, readers will look elsewhere for the information they need, and that’s the opposite of what you want.

You don’t need a schedule that takes you away from every other aspect of your business, but whatever you decide, make sure it doesn’t deviate from the plan that you’ve established.

Quality is King

People who read content online are in a hurry. The people who read your blog have busy lives, which is why you should value their time. Ensure that your posts are focused, informative, and represent your brand in a positive light. In addition, be sure to do plenty of proofreading and editing before you post. You don’t need to be an English major to write quality content, but there are some key writing techniques you should be familiar with in order to properly engage your audience.

Length is Important

The length of your posts in terms of word count is important. Not every post needs to be 2,000 words or more, but they all should shoot for a 500 word minimum. In the end, longer posts are better, but you shouldn’t seek to fluff your posts just to create a longer word count. Make sure the content you publish is relevant. Never fluff your posts.

Engage With Your Readers

When you finish writing a post, invite your readers to comment and share their thoughts. When that’s done, make sure you respond to them in kind. If they have questions, concerns, or feedback, then respond to them in the comments and let them know you’re reading what they say.

Approach these situations like you would if someone walked into your office. Treat them with respect and offer honest and thorough answers.

Use Social Media

Your readers are most likely present on social media sites like Facebook, Twitter, Google+, and LinkedIn. Anytime you post something, be sure to promote it through these platforms by creating profiles for your business that you can use to reach additional readers and bring them to your blog and ultimately to your brand.

Final Thoughts

Small businesses can reap huge rewards by starting a blog and using it to leverage their presence on social media, and bring new customers into the fold. Using these topics and tips, small business owners can bring their brand to new prospects in a big way. What tips would you offer new businesses starting a blog? Share your thoughts in the comments below!

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How to Set Up a Successful Trade Booth

Trade shows are an excellent place to get the message out about your business and reach potential new customers. But you’re also competing with like-minded businesses who are also trying to do the same as you. You need your booth to stand out in a crowd to attract as many eyes as possible. The following tips will help you boost your trade booth and draw in foot traffic.

Get It Together Before Arriving at the Trade Show

Don’t wait until the last moment to put your booth together, or do it at the show and hope it’s going to work. Bring all the components together long before the show date and have your crew put it together. Taking this step gives you the opportunity to see it as a visitor would. You can tweak, change, remove, and add elements that don’t belong or are missing from the overall presentation at this point. This will include the booth walls, vinyl banners, tables, power strips, boxes of giveaways, lighting, etc. In the end, the design should look seamless and everything should be set up, so that those manning the booth will have easy access to everything they need during the trade show.

Use Interactive Technology

Your product may be the best there is on the market, but if potential customers don’t know what it’s supposed to do, they’re not going to look further. Setting up an interactive display that invites passersby to investigate is a tried-and-true method of making sales. People are naturally curious, and if they can investigate the product to see how it works, they’re more likely to make a purchase. Giving them the opportunity to learn about the product before they buy it helps them make a more informed decision when the time comes to buy. It also makes them more likely to buy from you.

Give Demonstrations of the Product or Service

It’s always better to demonstrate than to tell. Set up a demonstration area for the product and have someone perform an action with the product to show it in its best light. When people are given the ability to see how well a product can do a job, it aids them in making a purchase decision. It also makes them more likely to buy because they already know what the product or service can do.

Hand Out Swag

Everyone does it which raises the bar for swag bags. Promotional items help to sell your product, so you’re going to have to get creative with what you give away. Put your best product sample in the bag along with coupons for future purchases. Pens are always appreciated, especially at trade shows, but make the pens stand out with a unique shape if at all possible. Aim for the highest possible quality that you can as it leaves a lasting impression on the guests who receive your swag bags. If the event is more than one day, make sure you split up the swag into boxes labeled with each day, so you don’t run out of items before the last day.

A trade show booth is what you make of it. The more time and money you invest in it, the better your return in terms of new customers and sales.

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Innovation As The New Normal

Ulster Bank is basing their innovation team in Dogpatchlab. The coolest tech start up space in Dublin. Here is why.

Dogpatchlab

Dogpatch Labs houses some of the IDA’s most promising clients, including many well know tech companies that are scaling operations in Europe for the first time, and Enterprise Ireland backed early stage Irish start-ups. All companies in Dogpatch Labs have potential for high-growth and are looking to create, test, market and deliver scalable world-class technology products and services

CHQ

It is located in the heart of the Dublin Docklands in the historic CHQ Building, it currently spans an area of 13,500 sq ft of space on the ground floor. Very soon that space is nearly doubling with the support of Ulster Bank.

Robin Marshall, CIO Ulster Bank

One of the people behind this is Robin Marshall, the CIO of Ulster Bank. His job is to manage what he call the two speed IT. The enterprise part of the IT and the agile, innovative part. Both are important, but in his view, particular the agile IT is essential for Ulster Bank to stay relevant.

Statement of intent

“The partnership with Dogpatch is one of the main statements of intent to increase the agile IT capability and bring business customers into the process of innovation. Because customers are at the heart of this initiative. it will be a combination of making space available, bringing in the capabilities and access to events. The aim is to improve customer experience, which means it does not all need to be bing bang, it can be incremental improvement too. Above all we try to keep it simple”.

Innovation as the new normal

“Innovation has to become the new normal for Ulster Bank, which means that everyone, staff, clients and stakeholders need to get involved. It is not a static process or a project, it is constant movement and it is culture”.

“I think innovation has to become the new normal for most business and I am sure we can learn from each other. I am looking forward to it”

Engage!

If you want to engage with Ulster Bank, contact ron@smallbusinesscan.com. He will point you in the right direction. Or feel free to drop into Dogpatchlab. We will be there.

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Essential SEO Tips to Improve YouTube Video Rank

YouTube is considered to be the second most important search engine just after its father Google. You need to set up an excellent SEO strategy for improving the ranks of your videos in YouTube. Here are some simple SEO tips to influence your YouTube video rank.

Video Titles

Titles play a great role as the audience encounters with the title at first. Your entire content can be introduced through this one liner. So you must be choosy enough to select the right keywords so that your audience can understand the theme of your video. You can keep your title very short within 70 characters and avoid tricks. If your title does not match your content, you will face a huge drop off that can provide a negative impact on your video.

Thumbnails

Thumbnails can act as marketing banners for your videos. If you can use right thumbnails, you will definitely be successful in attracting large number of viewers. Your thumbnails should represent your video content and should never mislead. If your videos are full of animation, you must use attractive as well as colorful thumbnails to make your videos stand out of others. For choosing your thumbnails, you must choose pictures with high resolution, at least of 640*360 pixels. When your thumbnail appears to be low resolution one, viewers will have a perception that the videos are of low quality and will never click on them. As your thumbnails must look great in all sizes, you must check in various devices like desktops, laptops, Ipads, TVs etc. Utah SEO Company also suggests that foreground must stand out of the background in thumbnails of your videos.

Video Descriptions

Descriptions of videos must precisely describe the video content. It remains just below the title and can include 2 to 3 lines. Basic information must lie within the first two sentences with relevant keywords and links. You can also add transcriptions of your video scripts where you can insert relevant keywords.

Calls-To-Action

Audience can clearly perform actions if your calls to action are clear to them. You can ask your viewers to comment, share, like and subscribe your videos. Though YouTube allows a CTA button, you must include a CTA button after your video also. You can also measure your CTA performance and check whether your videos are effective or not. A/B testing method included in CTA can help in clearly understanding the lead sources and what your audience actually wants.

Engagement

You need to keep your audiences engaged as the amount of time spent on watching the video in total impacts on the ranking in YouTube. To attract excellent engagement for your videos, you must create work with excellent animation quality, crafted in an awesome manner that can truly be engaging.

Promotion with Money

Always try to invest some money to provide a little push in your promotional campaign. You can use the paid promotion services during the initial days and as soon as you can count huge numbers as your viewers, you will automatically be rewarded with high ranks.

Recent internet marketing guide by examiner.com suggests some excellent SEO tips that will improve your video ranks. Just perform and measure regularly through analytics. Either organically or through paid promotional services, you can definitely achieve higher ranks if the video content is attractive and informative to your target viewers. Your YouTube channel must provide consistent and high quality videos to boost up the ranking.

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Upcoming Events from the British Irish Chamber of Commerce

Just to let you know that we’re busy at the Chamber creating great networking and advocacy events for our Members – in fact, it’s our busiest ever season and I hope we’ll see you on one or more of these occasions.

“Invited Leaders” series
On Thursday evening 5 November, we have the first in our new “Invited Leaders” series in association with Pathfinder Consultants in Management with guest speaker Howard Millar. This closed Supper series at the RDS Ballsbridge will bring great leaders from the UK and Ireland business and public affairs space together to network against the backdrop of issues of the day.

Ireland in London Week
The week of 9 November is fast becoming “Ireland in London Week” with a great line-up of events leading to an important civic conclusion. Starting on Monday with our delegation to the CBI Confederation of British Industry Conference which will, for the first time, be addressed by An Taoiseach Enda Kenny, we then have ourIreland & UK Tech Sector gathering at London’s most important Innovation Centre, Level 39 at Canary Wharf, on Tuesday afternoon,10 November. We’ll be opening up the challenge of building on the success of the ICT sector on both islands (and the support of the public agencies in both territories) to deliver a worldclass Joint Tech Hub through the best collaborations and strategic planning across Policy, Skills, Science, Infrastructure and Funding. We hope you can join us for this first event in what will become an important initiative from the Chamber’s new ICT Advocacy and Action Group.

COBCOE International Chambers Forum
On the afternoon of Wednesday 11 November, we will have a delegation attending the COBCOE International Chambers Forum on Europe, bringing our Members’ views into a timely and important debate on how the best Europe can be delivered for all.

Dublin Chamber visit to London
Thursday 12 November and the morning of Friday 13 November will see us join the Dublin Chamber visit to London and a series of meetings with The Irish Times, Investec and Doyle Hotel Group. On Thursday evening we’ll be at Westminster for Tourism Ireland’s major networking event for Irish interests. Along the way, we have important engagements with Co-operation Ireland and with Ambassador Dan Mulhall and his business team at the Irish Embassy.

Irish International Business Network
On Friday 13 November, we’re supporting our friends at IIBN, the Irish International Business Network, at their Annual Conference at BAFTA in London which features a superb lineup of Ireland & UK business content.

Lord Mayor’s Show
On the evening of Friday 13 November, we’ll be at the Irish Embassy for Ambassador Mulhall’s reception in honour of the Lord Mayor’s Show and the extensive Irish delegation which, for the first time, will include the Lord Mayors of Dublin and Belfast and many more.

Finally, rounding out a great week for Irish and British business collaboration, we will honour the Lord Mayor of the City of London with a first-time presence at The Lord Mayor’s Show of the Lord Mayors of Dublin, Belfast and several other Irish communities.

Our heartiest congratulations and appreciation go to Niall Gibbons and his Ireland and UK teams at Tourism Ireland and to Peter Finnegan and Dublin City Council’s International Relations team for their huge work in bringing about such an important initiative as Ireland in London Week – it’s a fitting acknowledgement, if only a taster, of the trading relationships that power a €1 billion a week joint market and the 400,000 jobs that directly flow from it.

Keynote business gathering
Moving on, we’re planning a keynote business gathering around a visit to London by one of our leading government Ministers on Monday November 23.

Invitational Breakfast at Iveagh House
On the morning of Wednesday 2 December, we will stage a major invitational Breakfast at Iveagh House in Dublin’s St Stephen’s Green under the kind auspices of Minister for Foreign Affairs and Trade, Charlie Flanagan. At a time of unprecedented interest in British Irish affairs, we’ll have a panel of prominent thought leaders from Britain and Ireland engaged on the upcoming UK Referendum on EU Membership and Ireland’s interest in these critical proceedings. This kicks off an important new series from the British Irish Chamber as part of our commitment to facilitating high quality debate, factual information and wide engagement on issues of importance to business, investment and jobs on both islands, with the question of Brexit clearly high on that agenda for all our interests.

Meet the Buyer
On Thursday 3 December, the Chamber’s Board meets in the City of London alongside a parallel Meet the Buyer event for SME’s hosted by Grant Thornton, followed by the Chamber’s London Christmas reception hosted at Lloyd’s of London and kindly sponsored by William Fryand Robertson Low. Keep an eye out too for a special surprise Christmas Reception we may announce for Dublin very shortly…

EU Commissioner for Agriculture
On Tuesday 8 December we have a special In Camera lunch in London with EU Commissioner for Agriculture and Rural Development Phil Hogan. Showcasing quality Irish food at Richard Corrigan’s Bentleys Restaurant, we’ll bring together food industry leaders from Britain and Ireland to consider the issues impacting the industry locally and in a European context. We’re grateful for the sponsorship of ABP Food Group and of Beauchamps Solicitors in hosting this important event.

Annual Conference and Dinner
Moving into the new year, we will have the Annual Conference and Dinner of the British Irish Chamber of Commerce on Friday 19 February at the Intercontinental Hotel in Dublin’s Ballsbridge. With the support once again of title sponsor Ulster Bank and Dinner sponsor Lloyd’s, and several supporting firms, we’ll be building on the widely acknowledged success of our 2015 event to deliver another memorable and influential business and social gathering.

King George V Cup Race Day
Last but not least, looking further into 2016, you’ll want to note two Save the Dates for your diary – Friday June 3 for our King George V Cup Race Day at Leopardstown and Thursday September 8 for our British Irish Chamber of Commerce President’s Annual Dinner.

So we’ve certainly got something for all our Members in the weeks and months ahead and our sectoral Policy Groups (spanning our UK Advisory Group, International Affairs, Energy, Technology, Finance & Professional Services, Life Sciences, Food & Agribusiness, SME and Culture, Arts, Sports & Tourism) will also be hosting their own special-interest fora as well. Do let us know if you’d like more information on any of our Events or to get more involved in our sectoral Policy Groups and we look forward to seeing you soon.

Post by John McGrane, www.britishirishchamber.com

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Hedging Currency Risk

Currency risk is a natural by product of trading overseas. In most cases, a company trading overseas will have to make purchases in foreign currency to pay suppliers or convert the receivable currency into Euros to pay overheads. Given the volatility in foreign exchange rates and the credit timeline most companies will have to make a call on whether they hedge the currency risk or just convert to or from Euros on the day they receive the foreign currency.

The payment timeline can vary from a couple of weeks to a couple of months – a cursory look at Euro/US Dollar graph below which shows where the currency has traded over the last 3 months, makes it clear that if you are trading overseas you are likely be exposed to considerable FX volatility

Source: Bloomberg

The Euro/ US dollar has seen a high of over 1.1600 down to a low of below 1.0900 in this period. In Euro terms, €100k could either have bought you $116k or $109k in this 3 month horizon – that’s a difference of $5k which could be the company’s profit margin.

So when Banks talk about currency hedging they usually mean using foreign exchange forward contracts to lock in today’s exchange rate for delivery on a date in the future. The date in the future can vary from 3 days forward to years in the future depending on the size and type of company but typically it’s not longer than 12 months.

Foreign Exchange Forward Contracts

One of the advantages of using foreign exchange forward contracts is that it buys certainty on the currency front. The company will know exactly how much they need to pay in their home currency or how much they will receive in their home currency when entering into a transaction. It allows them to protect their margin and removes the risk of being a hostage to volatile currency markets. What it doesn’t allow is taking advantage of any further up side in the currencies once the contract is booked.

Some firms may be willing to risk part of their FX exposure in the pursuit of a better exchange rate while others accept that the principle of protecting the bottom line is their priority. In reality, a company might not hedge 100% of their exposure but this is very much down to the risk appetite of the company in question and what their treasury policy guides.

In my experience, the one certainty when dealing with foreign currencies is volatility. As a company trading internationally the choices are around how you deal with this volatility in your business model. Do you leave currency conversion to chance and take the rate on the day or do you take a more proactive approach to managing the risk using forward hedging as a means to protect your bottom line? Expanding into new markets and taking on new suppliers overseas has many risks not just those in relation to foreign currency volatility – recognising and making a decision on how best to address those risks is half the battle.

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Sales Lessons from Rome

Sales Lessons from Rome – Recently Mrs Business Therapist and I made our long awaited trip to Rome courtesy of a long and slow collection of points with a well-known rewards company (no free advertising here!) As all our friends had told us, it was a beautiful and mind blowing experience. We undertook all the touristy and historic things but for me the highlight was the food and a particular food walking tour recommended by a friend.

The Romans as a rule were a delight to deal with and suffered my very poor North Belfast Italian with a smile on their face. However the business lessons that became apparent did not come from the Romans but the many Asians we encountered every few yards selling trips and tours of all shapes and sizes on open or closed top buses.

Lesson1: Adapt – These sales people were very obviously not in their home environment but had adapted to their new surroundings learning the languages required to provide their consumers with the solutions needed.

Lesson 2: Listen – Every sales person I encountered met me with a smile asked if I was interested then waited for my response and dealt with it accordingly. Communication is two way and an essential element of any sales process.

Lesson 3: Be positive – The sales people will probably get more ‘no thanks’ than a yes’s every day but their enthusiasm and positivity did not seem to be waining. In sales ‘no’ can be a positive answer allowing you to move on or diarise for a revisit. It will never leave you hanging.

Lesson 4: Get your timing right – We were very lucky to enjoy great weather in Rome except for one day when we were caught in a torrential downpour. All sane people sought cover but we thought we would plough on back to the apartment. The streets had emptied and even the tour sellers had the sense to hide or so I thought. Within minutes they reappeared with new products suitable for that time – umbrellas and rain coats! Timing can be everything to a successful business and is not only influenced by the markets but legislative and governmental changes. It is essential that you do not get bogged down in your business preventing you from being sensitive to systemic changes.

Words of warning – In Rome the traffic is constantly moving with everyone attempting to move quickly, bursting for that gap that has just appeared – all in an attempt to get ahead – just like business. When you look closely at all these beautiful Italian cars, large and small, you will soon notice that most, if not all, have bumps and scrapes – battle scars from this environment. As a small business when you move, adapt and grow it is most likely that you will also experience the bumps and scrapes – expect them and move on.

“That which does not kill us makes us stronger”
Friedrich Nietzsche

As always I appreciate your comments, your feedback and the sharing of any of my blogs.

The Business Therapist – making your business better – you can catch me on twitter @BizGrowth4U or LinkedIn

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Tips for Running a Business Online

If you have been operating an online business, by now you have noticed the huge potential there is to make huge sales through the internet. Understanding the markets, consumer expectations and great marketing efforts are just some of the important things to keep in mind when running a business online. You should also have a currency converter tool if you are dealing with international clients to make it easier to harmonize prices in different currencies.

Love what you do

If you do not get butterflies in the stomach when you think about how well your online business is doing, then there is a big problem. You should treat your online project like your baby, love it, nurture it and before long, you will start reaping the benefits of your hard work. When you love what you do, you will constantly think of ways to make it better and stronger.

Measure you progress

Always use whatever tools available to measure your progress. Wishful thinking is good for optimism but when it comes to running a business online, numbers do not lie. How many people do you have visiting your site in a day and how many of these are actual customers? And for those who don’t buy, what happens to them? Is there a good reason why they don’t buy? Constantly measuring and analyzing your website is the best way to keep up with consumer expectations and provide widely acceptable products and services.

Close projects that don’t work

Doing business is impossible without taking risks. Sometimes these risks end up proving more trouble than good. With online business, you often have such a short amount of time to make a great impression on internet users. If a project is not working, don’t waste anymore time, close it and move on to something better. Leaving debris floating around the internet is not good for your brand reputation. There are also hidden costs to keeping such failed projects running

Build a community

With online businesses, you need to have the backing of an online community if you want to success. You need a group of people vouching for your products or services in order to create a strong internet presence. You can build a positive reaction around your products by engaging with consumers through forums, blogs, social media sites and other interactive means online.

Check out the competitors

Being narrow minded is the worst mistake you can ever make as a businessperson. You need to be curious and constantly looking to learn more. There is no shame in opening a competitor website and even pretending to be a customer once in a while just to see the kind of service they offer. You need to know why a consumer would pick a competitor product over yours if you want to kick out the competition altogether. Do no assume you know everything. The internet is a massive well for new ideas and information and you can learn a great deal from others.

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How Can I Be In The Internet Marketing 5% Success Club?

If you believe the statistic that 95% of people who start out in internet marketing fail, I’m pretty confident in my assumption, you would like to be in the 5% group who succeeds.

Wishing and wanting to be in 5% group, won’t guaranteed your space. As there are things that you need to know and do, here’s my top nine:

1 – Know your purpose

Before you start your business, you have got to get completely clear on your purpose, your primary reason for starting an online business. If it is strong and compelling, it will act as your motivator, driver and inspiration to carry on, when the going gets tough.

2 – Come up with at least 10 other reasons to start/run your internet marketing business

Dan Kennedy once said, the reason why there aren’t more millionaires in America, is down to people not having enough reasons to do what’s necessary to become a millionaire.

If coming up with 10 other reasons, is easy for you, carry on until you can’t think of any more.

3 – Strengthen your dream

You need to ask yourself, what you can do right now and on an ongoing basis to strengthen your dream.

Here’s some ideas for you…

Affirmations

Visualization

Vision boards

Incantations

Afformations

Do what works best for you.

4 – Know where you are

In relation to starting and running an online business, where are you, mentally, physically, where are you at your skills.

5 – What do you need to do/know/have to get to where you want to be

List everything that comes to mind and plug those essential gaps.

6 – Create a plan

Most people have a belief that they have to a perfect plan before they get started. They spend days, weeks or months, trying to perfect it. Right now, a rough plan would do, more than likely you’re going to makes changes to it.

“A good plan executed today, is better than a perfect plan executed in a weeks’ time.”

General Patton.

7 – Work your plan and measure your results, adjusting your plan.

8 – Outsource

When you are ready, outsource the tasks that take up your time, especially the repetitive tasks.

9 – Continue the process. Tweak your plan until you get where you want to be.

Bonus tip

If you really want to be a success, take a leaf out of Grant Cardone’s book The 10X Rule and X10 everything. Multiply your goals, your productivity and your thoughts by a factor of 10.

If you need additional help, you can download my “The Most Important Thing You Need To Know… Before Starting an Online Business” report here http://onlinebuymobile.com/

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Mobile Marketing for your eBusiness

Are you making the most from your mobile website? Do you have a dedicated mobile marketing campaign as part of your overall digital marketing campaign?

Clearly the adoption of smartphones continues to rise globally, with smartphone owners representing two-thirds of the total population in the US alone. And these numbers are rapidly increasing in other developed countries, too. Mobile marketers need to be ready to reach these mobile customers. Business on mobile devices continues to grow rapidly. Projections for retail sales on smartphones and tablets will total $115 billion in 2015 (Forrester).

Google’s consumer barometer on the behaviour of Irish mobile consumers authenticates why you need to be on top of your game with your mobile marketing exploits. Your ebusiness needs to effectively address the shift in increasing web traffic and sales from mobile devices right now. Here are the facts of the google report that apply to your ebusiness and the future of it’s success. People are very savvy shoppers, with 23% of consumers using their smartphone when looking for information on upcoming purchases. 14% of shoppers do in-store research, 15% do a location search, which influences their buying decisions. 7% of consumers have reportedly had problems when navigating mobile site and 31% sometimes which needs to be addressed. Location based searches are proving to be a big draw for small and medium enterprises. This information is critical in formulating these businesses mobile strategies. 19% of consumers plan their purchases, 26% are specific to product needs and 7% are location searches. 34% of consumers look for local information. Businesses need to have a flawless mobile website with a quick loading time that makes for an excellent user experience to maximise on online revenue. The google gods are proactively inciting the benefits of good quality mobile sites. Your ebusiness will reap the rewards.

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