Starting a design led business?

Bolton Trust is seeking applicants for a 30 week #Springboard Enterprise Development Programme free to Jobseekers and based in Docklands Innovation Park.

Register here 

 

 

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Starting a Design Led Business? Bolton Trust is Seeking Applicants

Bolton Trust is seeking applicants for a 30 week #Springboard Enterprise Development Programme free to Jobseekers and based in Docklands Innovation Park.

This Diploma in Enterprise Development Programme is for applicants from within the Greater Dublin area who are aspiring to start a business. This part-time free course will be based in Docklands Innovation Park which is owned and managed by Docklands Innovation – A Bolton Trust initiative. It is a hub for enterprise and business startups close to the city centre with easy access to public transport.

If you are interested then you can apply online here.

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Startup Pitching Competition to Win Trips to 2 Top European Tech Conferences

WELCOME, in collaboration with the DCU Ryan Academy and Bank of Ireland, is hosting a pitching competition for startups on Tuesday 28th July at 6:30pm in Bank of Ireland Grand Canal Square with an amazing prize for 2 startups.

The winning companies will attend 2 major European tech conferences for FREE (including travel) from a choice of the following fantastic events:

  • BetaPitch (Berlin, Germany) in August
  • Startup Óle (Salamanca, Spain) in September
  • Slush (Helsinki, Finland) in November
  • U-Start (Milan, Italy) in November

Travel expenses and event tickets will be paid for by Welcome, leaving you free to concentrate on meeting customers, investors and other startups from across Europe who can help you with your business.

Welcome is looking for exciting, scalable tech startups looking to raise investment and export outside of their home country. Startups will be accompanied to each event by Welcome partners who can help you get the most out of the experience to benefit your business. Apply today.

Apply Now

Pitching competition is kindly supported by Bank of Ireland.

The closing date for entry to the pitching competition is Thursday 23rd July and interested parties can apply via https://www.f6s.com/europassdublin

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5 Tips to Repurposing Video for International Consumers

For small businesses, the opportunity to expand into the global business market has never been better; however, there are some challenges that small businesses looking to engage an international audience will have to consider. One thing that will have to be considered is what it will take to make the necessary adjustments to the marketing strategies and plans in order to reach a broader international audience. One of the immediate challenges in this area will be the need for new content.

When a company is on a constrained budget, coming up with new content to launch an international marketing campaign can be quite challenging; however, there is a simple solution to the potentially perplexing issue. Repurposing content is one of the most cost efficient and resourceful methodologies for generating content for a broader audience. There are a number different ways that content can be repurposed.

Repurposing Video

Due to the fact that video has a universal appeal that transcends language and culture, the repurposing tips offered here will focus specifically on the use of video content. According to Dr. James McQuivey of Forrester Research, one minute of video is the equivalent of 1.8 million words. Additionally, ComScore, recently release data that revealed that 45.4 percent of online users view video at least once per month. The Average user is exposed to an average of 32.2 videos over the course of a month.

1. Voiceover

One common mistake made by small business marketers is attempting to translate an existing script for a video into languages that they are not fluent in. It is also not a good idea to use less complex services, such as Google Translate, because these types of translation programs can produce unpredictable and inaccurate results. Take the time to find someone fluent in the language that the script is to be translated into. To get the best results, use a native of the country that is being targeted.

2. Use Subtitles to Introduce New Ideas and Concepts

Much in the same way as creating a voice over, subtitling will allow the marketing team to create a specific message without having to translate the complete script. It will be important to ensure that the content and the subtitles correspond in harmony.

3. Use Cultural References

It is important to be very sensitive to what the new audience is used to seeing and responding to. If not, it can possibly confuse them as to the true meaning of the message that you are attempting to deliver. For instance, different countries use different currencies and may not identify with the U.S. dollar. In this case, using currency references that are specific to the natural currency of the target audience can be an immensely powerful tool.

4. xpand Distribution Channels

Most major companies now have specific suffixes for their country, such as au for Australia, de for Germany, etc. By registering these country specific domains, it will allow for a marketing strategy with greater specificity as for as localization and cultural paradigms are concerned.

5. Time is Important

Understanding that changing the language will change the timing in which the message will appear during the video. It is important to understand that it will take a marginally different amount of time to say, “Get your office supplies here” in Italian or Japanese than it does in English. Repurposing video is not simply about translation; timing is immensely important. Because time is such an important element, it may be necessary to edit the video to ensure that the timing is on point.

The same video can be repurposed more than once with a little creativity. The idea is to determine exactly what message you are attempting to deliver to the target audience, then find the video that can best be repurposed to meet the goal. With more than 90 percent of online shoppers admitting that they find video very useful in helping to guide their shopping decisions, repurposing video is a solid way to initiate an international marketing campaign.

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Dream Big, Win Big at #IBYE 2015

The Search is on for 93 of Ireland’s Best Young Entrepreneurs.

Through Ireland’s Best Young Entrepreneur competition (#IBYE), over 90 people aged between 18 and 30 will win €10,000 – €20,000 to invest in their own businesses in Ireland this year.

That lump sum can buy that new piece of equipment you need; it can pay the salary of a new employee joining the team or it can fund that marketing campaign that will help your business expand into new markets.

Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, pictured with the 2014 winners of the #IBYE competition. Photo: Mark Stedman/Photocall Ireland

Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, pictured with the 2014 winners of the #IBYE competition. Photo: Mark Stedman/Photocall Ireland

 

Last year, Philip Martin used his prize money to buy specialist machinery, helping him to open Ireland’s first tortilla-making factory in Tipperary (Winner: Best Business Idea).

The money also helped Eamon Keane take on highly skilled staff at Xpreso Software in South Dublin (Winner: Best Start Up Business/ Overall Winner). And it came in very handy when Dean Gammell from Westmeath was expanding his group booking software business into the UK (Winner: Best Established Business).

Every Local Enterprise Office (LEO) around the country has €50,000 (each) to invest in three local businesses and start-ups – and with 31 LEOs, that bring the total number of winners to 93. Each local winner will get an injection of cash between €10,000 and €20,000 to put straight into their business.

And that’s just the start!

Up to 500 young entrepreneurs and business owners will also be invited to take part in Business Bootcamps around the country, helping them finely tune their business plans or learn new enterprise skills. One-to-one mentoring and business coaching will also be available, through all 31 LEOs.

To be in with a chance to win, complete the entry form through the IBYE website on-line. But hurry, the deadline to enter this year’s competition is July 31st 2015.

There are some competition terms and conditions (you have to be aged between 18 and 30 for a start and your business idea or existing business must be in Ireland), but if you don’t try, you can’t win!

So, why not ‘Dream Big and Win Big’ at #IBYE 2015!

See more about #IBYE here on YouTube

(#IBYE is completely free to enter and is part of the Action Plan for Jobs 2015. It is supported by the Department of Jobs, Enterprise and Innovation through Enterprise Ireland and the Local Enterprise Offices http://www.ibye.ie)

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Three Duty Relief Schemes You Should Be Claiming

There’s only so much room for a business to expand in the UK or Ireland – and so if you want your company to succeed, you’re going to have to look overseas. But doing business abroad isn’t always cheap.

According to the Confederation of British Industry, companies are 11% more likely to succeed if they choose to do business with other countries. Yet your products will be subject to huge import fees and domestic government duties in a vast majority of these new markets. Even if you’re importing, you’ll be subject to several different taxes. Those costs might not seem huge at first, but they all add up – and can ultimately prove a fatal blow if you’re only just beginning to expand overseas.

Luckily, both the European Union and the UK government provide multiple duty relief schemes to help small businesses succeed abroad.

To help you get started, here are three of the easiest relief schemes to take advantage of:

1. Trade preference agreements

Thanks to various pieces of EU legislature that have cropped up over the past few years, exporting to other European countries has become a fairly painless process. Yet there’s plenty of red tape and silly fees that hinder your success in non-EU countries. Luckily, the UK and Ireland have got access to various trade preference agreements with several key economies.

In essence, if the EU has got a Free Trade Agreement in place with another country, your company can claim duty relief through a “trade preference”. Consequently, you should be paying little to no duty on the products you export into those markets. Each discounted preference rate will depend on a number of criteria – such as the type of goods, country of origin and final destination.

In order to claim a trade preference, you must get the correct commodity code for your goods, ensure you’re complying with all rules of origin and provide proof of origin for your products.

2. Temporary admission

If you’re simply looking to test the waters with a new foreign market, you might be able to claim duty relief through temporary admission. Temporary admission is useful if you’re looking to bring items into the UK for a short period of time, and ensures that you do not have to pay any duty or import VAT on the products you have brought in.

Most companies claim temporary admission for items such as samples or professional equipment. You can also claim temporary admission if you’re importing items for auction, exhibition or short demonstration. So long as you do not fundamentally alter the goods while they are in EU territory, the scheme is fairly easy to capitalise upon.

One crucial caveat is that you cannot claim temporary admission if you are importing items for repair. But as with trade preference agreements, eligibility for relief is based almost entirely upon the type of products that you are importing – along with how you are using them before they are re-exported.

3. Outward processing

If your company is looking to capitalise upon cheap, skilled labour abroad, you might be able to claim duty relief under the EU’s Outward Processing Relief scheme. Outward processing enables EU companies to a full or partial export fee when they temporarily send goods from the EU for processing or repair in a non-EU country.

The policy was essentially brought into place so that EU businesses could benefit from cheaper labour costs or technical skills that aren’t available within the EU. So long as the goods you export to these countries are brought back into the EU, you will then benefit from full or partial duty relief upon their re-entry. It’s worth pointing out that this relief scheme does not apply to many agricultural-based businesses.

Sometimes, it may seem like the government is trying to hinder international business with red tape. But the truth is, there are dozens upon dozens or relief schemes out there designed to foster small-scale trade – you just have to know where to look.

Bearing that in mind, if you are thinking of taking your company to the next level by launching a new export scheme, don’t let sky-high duties deter you. No matter what type of business you’re in, there should be a duty relief scheme that will help your business find international success.

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What You Should Know As an Entrepreneur before Embarking On International Business

After most businesses become successful in their area of trade and in a particular locale, the entrepreneur usually seeks the next challenge. The next challenge is usually to grow beyond the borders and become a global business. Not everyone can manage to get into international business as seamlessly as they should, and to be fair, not every business is meant to be a global business.

The challenge in growing beyond the borders then becomes: how you can leverage your skills and current expertise into being a success in the global arena? After all, you don’t want to remain the biggest fish in a small pond. You want to become a success by embracing international commerce and availing your goods or services to the rest of the world.

Below are a few pointers or tips that you should consider if you want to run a successful global business.

  1. Develop a global mindset

Every entrepreneur has a particular temperament that has made them successful at what they do. At the same time, you have to be able to do some inner reflection to know that you have the right skill set and attitude to be able to operate on a global scale. You have to be able to differentiate how being a success in a local business differs, or is similar, from/to being a success on a global scale.

In other words, you need to have a global mindset or quickly learn how to think with a global mindset. But with all the different qualities and temperaments of successful global entrepreneurs and international expansion executives, they all have a few traits that are consistent. These include;

  • Self-awareness
  • Awareness and sensitivity to cross-cultural similarities and differences
  • An open and authentic attitude to the world
  • A need to engage with different cultures and do business under diverse conditions and circumstances
  • Being able to adapt quickly
  • An adventurous spirit with some international travel experience
  • Core business and life competencies

If you can genuinely say that you have these skills or that you will be ready to put in the work to achieve these skills, then you will most likely find a way to succeed in international business as well.

  1. Is your business ready for the global arena?

The next most important step after determining that you are ready for international business is to determine whether your business is well placed for international trade. One of the best ways to do this is to find out if you will be relevant on a global scale.

It may be best to have organic growth and test a particular market before jumping in with both feet. This means that you should have an international mindset, but have a local mindset in the countries where you will be operating.

For example, if your business has a product line that includes 20 different products that have been a success in your country, you should realize that it may not be so in a foreign country. The people in the foreign country may be used to choosing between one or two products only.

Other considerations include;

  • Do you have enough production capacity that can be committed to the new international markets?
  • Does your company have the financial resources to support the growth and expansion into new markets including administrative capacity, marketing, legal, import/export, customer care, etc.?
  • Does your company have the skill and expertise to dedicate staff, time and resources to the global expansion plan? Or can you acquire the same?
  1. Put in place the right team

After you ensure that your business is ready for expansion, then you will need a specialized team to ensure that your business will be a success in the global arena. Your most important goal, as you begin to put your global team together, should be to get the following skill sets as a priority:

  • An accountant with international credentials and experience: your accountant should especially have skills in accounting standards, taxation and currency trading. The accountant should be able to help you avoid overpaying taxes due to operating in two different jurisdictions and protect your cash flow from attrition due to international transactions including currency conversions.
  • A lawyer with international trade and commerce experience and with good networking skills: The lawyer will help you play hard ball when you need to while at the same time helping you remain within the confines of the law, as well as protecting you and your business from those who want to take advantage.
  • A savvy banker with international skills, who has put together, or used, different international financial vehicles: The banker can help you finance an export sale while protecting your investment and the banks at the same time, advise you on the risks of international transactions as well as protect you from them and help you structure competitive payment terms.
  • An expert in international logistics and experience in import-export and different government customs and tax regulations: A logistics expert is important in ensuring that goods move safely from the country of origin to the destination, negotiates with taxes and customs officials in foreign countries, organizes the safe shipping of goods while ensuring the correct goods are sent to the right place.

A seasoned logistics expert will help you use the path of least resistance while doing things legally. They should also minimize your risk and costs of doing international trade.

Other members of your international team will also be necessary, but the ones mentioned above will be crucial to get as soon as you are ready to begin planning your expansion.

Putting together such a team will definitely require a lot of resources and networking on your part, but if you succeed in putting together a good team, you will have more than halved most of the problems that would have been stumbling blocks and prevented you from succeeding in international business.

Author bio: Charlie Brown is a web developer and UI/UX specialist at http://remotedba.com/. He works at a Remote DBA Expert firm, having founded the same firm 9 years ago. He likes to share knowledge and points of view with other Oracle developers and consumers on platforms.

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Deko Foods – Ethnic Food Producer to Create 20 Jobs in Meath

Minister for Skills, Research and Innovation, Damien English TD welcomed the announcement that a UK-based company will establish operations in Meath, creating 20 jobs.

The jobs being created are with white-label ethnic food producers Deko Foods Ltd.

The company was introduced to Ireland through ConnectIreland, the company responsible for delivering the Government’s Succeed in Ireland initiative, as part of the Action Plan for Jobs, in association with IDA Ireland. Enterprise Ireland has also been instrumental in helping the company to establish in Ireland.

Welcoming the announcement, Minister Damien English, T.D., said; “I am delighted that Deko Foods has decided to establish a base in Kells.  This adds to a growing number of companies who have chosen Meath to set up their business.

ConnectIreland Project

“This announcement is another ConnectIreland project that is being supported by the enterprise agencies and is a great example of how local communities can work to win valuable new jobs for Ireland and, in particular, regional areas throughout Ireland.”

Deko Foods Ltd is a specialist white-label manufacturer catering for the Afro-Caribbean and South-American segments of the worldwide ethnic foods market. In order to meet international demand for their food and drink products, Deko Foods will establish a processing plant in Kells Business Park.

The company, which will focus on manufacturing dry, non-perishable food items at the Kells base before expanding, hopes to hire 20 employees in the coming three years. Recruitment is already underway for a number of junior positions, including full and part-time warehousing staff and administration.

CEO of Deko Foods

Yomi Aiyegbusi, Founder and CEO of Deko Foods, said: “We chose Kells, due to its close proximity to both Dublin’s seaport and airport, and also because we found a suitable premises there, ideal for our type of operation. Another incentive was the level of government support and funding provided to new businesses choosing to locate in the Kells area; it’s exceptionally higher than other regions.

“I was also introduced to several other food producers and packagers in the area, all of whom assured me that Kells and its neighbouring towns could provide the necessary resources my business requires, like the right staff. I currently need to recruit an office manager, receptionist, warehouse clerk, forklift operator and four production staff.

“Ireland is perfect for us as it has a rich agricultural heritage and because of its proximity to the UK, where we have an established consumer base. Aside from its English speaking, highly literate population and its attractive tax system, another attraction was the many incentives Ireland provides to new and foreign businesses, especially those that are export-driven or invest heavily in R&D.

“As most of our revenue is generated from export sales and we invest heavily in R&D and NPD, these were significant deciding factors for us. But the ultimate deciding factor was not only Ireland’s hospitable and relaxed nature but also because Ireland is a progressive EU nation that encourages entrepreneurship and is slowly becoming a cosmopolitan hub for not only European but world business. We wished to be part of that progress.”

The company was introduced to ConnectIreland by local Meath man Hugh Morris. Hugh previously introduced Luxembourg-based company Mafic to ConnectIreland, and the subsequently located in Kells. Simply by striking up a conversation and asking companies to consider Ireland, Hugh has now been instrumental in securing 110 jobs for his local area.

DekoJobsAnnouncement3

Kevin Stewart, Meath County Council; Joanna Murphy, COO ConnectIreland; Minister for Skills, Damien English TD; Yomi Aiyegbusi, Deko Foods; Hugh Morris, Connector; and Nick Marmion from Enterprise Ireland celebrate the announcement of 20 jobs for Kells

 

Michael McLoughlin CEO of ConnectIreland commented: “Securing companies like Deko Foods for regional areas is testament to the great work being done by connectors right across the globe. Simply by asking the question ‘have you considered Ireland’, people like Hugh are helping to create job opportunities in their own counties. This company was considering locating in Spain until Hugh introduced them to ConnectIreland.”

This announcement brings the number of projects created in Meath by ConnectIreland under the Succeed in Ireland initiative to five, creating a total of 160 jobs in the region. Four firms have located in Kells, a fifth in Gibbstown.

Michael Cantwell, Divisional Director with Enterprise Ireland added: “This is great news for Meath and EI congratulate ConnectIreland and warmly welcome this food Foreign Direct Investment from Deko Foods. Enterprise Ireland’s Food Division will continue to work with the management as they build their manufacturing operations in Ireland.”

Register as a connector and you could earn a reward of up to €1,500 per job created (maximum 100 jobs).

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Japanese Electronics Company Brings European Expansion to Dublin

SMK Corporation, a multinational electro-mechanical component manufacturer headquartered in Tokyo Japan is to establish a new European Headquarters in Dublin.

Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today (Thursday, April 9) announced that the Japanese company will create 11 jobs over three years.

SMK designs and produces a wide range of products for the electronics sector including connectors and switches, remote control units and touch screens. Demand for SMK products is driven by the requirements of a new generation of communications devices such as smart phones and tablets, as well as a proliferation of Pay TV Services and ever-increasing Electronic content in vehicles. The company works closely with clients in new product development and boasts many household name clients in these sectors.

SMK Electronics (Europe) Limited in Ireland will co-ordinate the activities of the company’s sales and design operations in Europe and will employ seven people initially.  The new European HQ will be located at Northwood Business Park and will be overseen by Mr. Paul Evans, Corporate Executive VP.

Originally from Dublin, Mr. Evans is a 30-year veteran of SMK and in 2006 was appointed SMK’s first non-Japanese Vice President.

SMK was introduced to Ireland through ConnectIreland, the company responsible for delivering the Government’s Succeed in Ireland initiative, as part of the Action Plan for Jobs, in association with IDA Ireland.

SMK1

Michael McLoughlin, CEO, ConnectIreland; Emer Cusack, Project Manager, Growth Markets Team, IDA Ireland; Minister for Jobs, Richard Bruton TD; and Paul Evans, Corporate Executive VP, SMK Corporation at the announcement that SMK will establish a European base in Dublin

 

Welcoming the announcement, Minister for Jobs, Enterprise and Innovation, Richard Bruton TD said:  “I am delighted that SMK has chosen Ireland as the location for its new European Headquarters.  The availability of talent was a key consideration for the company and once again highlights the attractiveness of Ireland’s well educated workforce to foreign direct investment.  The announcement is another ConnectIreland project supported by my Department through IDA Ireland and is another example of how companies leading in their field are establishing in Ireland.  I wish SMK every success for the future. 

Paul Evans, Corporate Executive VP, SMK Corporation said:  “We considered a number of locations for our new European Headquarters including Germany, England and the Netherlands.  We chose Ireland because of the availability of highly skilled professionals and the business friendly environment.  ConnectIreland’s support enabled us to establish our new European HQ in Dublin far more quickly than we could have in any other location we considered.   

“We expect to create seven jobs in Dublin and given the rapid growth of our business in Europe, we expect our Dublin HQ to play a central role in our expansion over the next 10 years.  As our business in Europe grows, Dublin can expect to benefit from that growth”.

SMK2

Michael McLoughlin, ConnectIreland CEO, said: “We are delighted that as SMK Corporation celebrate 90 years in business this year that they have chosen Ireland as a strategic centre for their next phase of growth in Europe.  The creation of seven financial and general management positions in the coming 12 months is very welcome and brings to over 1,100 the number of jobs created in Ireland through the Government’s Succeed in Ireland initiative. We are delighted to have worked with SMK and wish them every success in Ireland as they continue to expand their workforce to 11 over the coming three years.”

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