Increase Brand Awareness: Implied Links and Brand Mentions

A lot of businesses still don’t know what is a fast and safe strategy to get an organic brand visibility online. How not to be penalized or banned in search engines and get customers flow. Interested how to increase brand awareness in a right way? Let’s dive into.

Rolling out algorithms like Penguin Google’s goal is to decrease a value of “grey hat” link-building strategies that allowed to get faster visibility growth for new websites, products or startups or get higher rankings results for low quality websites.

Here is a citation from recent SEMPRO Club meet-up with googlers from search quality results department in Dublin in Kiev Andrey Lipattsev:

“Google ignores up to 95% of links. Do not spend money on low-quality blog post submissions, link farms or buying links on link broker websites like Sape. It’s so easy for us to recognize link patterns and disavow their value. It’s better to invest those assets in increasing quality of website, product that would lead to increasing brand awareness in a natural way.”

So, it’s clear that search engines push businesses to natural link-building that is earning or acquiring links as acknowledgement of service quality, uniqueness or its advantages. Or Eric Ward link-building style that would work too but costs a lot due to amount of consumed time.

So what new businesses should do to increase brand visibility in search engines results without being penalized sooner or later?

Disclaimer: Provided tactics below are not pure spam on social networks or forums as it has been for years. The main goal of all tactics is to help people in first using personal or brand expertise and get brand mentions, follow and implied links as an additional bonus for a well-done work.

Is brand mentions a new “link-building” strategy?

Brand mentions or “implied links” could be a part of Panda algorithm keynotes that are mentioned in patent registered by Google, described in Simon Person research at MOZ.

It’s clear now that Google can associate some brand queries (reference queries) with the website. Once visitors type-in brand queries and click on a site results, connections are made and search engine starts associating unlinked brand mentions (citations) as “implied links”.

According to above mentioned statement, brand mentions could be used for measurement of website authority. High-quality brand tend to have more brand mentions online (linked or unlinked) that could be used as a visible website authority factor.

To say in easy words, in order to increase online brand awareness for new product, service or startup, businesses need to pay attention to increasing number of brand mentions. No matter, linked or unlinked. This strategy will allow to get website visibility in organic way without violating Google webmaster guidelines.

P.S. If you want to transfer some brand mentions into links, follow this strategy.

Crafting perfect online brand awareness strategy

There are tons of ways to build brand awareness online. I would recommend you to start from reading guide from Neil Patel about personal brand developing. There you can find decent strategies that could be used for developing brand awareness for any business or startups.

Let’s describe main tactics that you can try to create brand recognition:

Infographics
Just include your brand name just under main graphic content. If the infographic is useful, people will definitely search for your brand name to find out more related information.
Guest posts
Allows to build personal expertise and promote your business.
Content syndication
Allows a broader audience to learn about your brand.
Influencer marketing
Try to network with influencers in your niche, show the benefits of your product, how it can help them in a daily life, etc. More details on how to manage this here.
Forum link-building and brand mentions
One of the best ways to show an expertise in your niche. Show how your business would be useful for a target audience. This channel is very powerful and if done right can generate leads and sales.
Q/A sites
Very powerful tool for creating first brand mentions. It’s very easy to become useful answering their questions and proving real value.
Blog comments
Still can be used for creating unlinked brand mentions. Keynotes: do not spam or promote too much, choose niche-leading blogs with audience.

Some of these tactics could be called guerrilla marketing tactics. Guerrilla marketing is an marketing strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend.

Using above listed tactic especially brand mentions on forums and answering questions on Q/A sites is an affordable and natural way to improve brand recognition for new service or product and even generate leads. Furthermore, those links (express or implied) would have a positive influence on your SEO due to natural looking link profile and brand mentions.

How to utilize online guerrilla marketing tactics, what tools to use?

Buzzbundle

Paid tool that allows to monitor topics (on forums, blogs, social networks) you are interested in and answer on any of them directly from Buzzbundle software. Using this tool allows you to save time and get rid of routine tasks like keeping in mind all your social accounts, etc.

Google Alerts

Free tool from Google where you can adjust notifications to your email whenever topic you are interested in pop-ups online. So you can easily jump into conversation there (help people using your experience, promote your service or product, build relationships, etc).

Works great for online reputation management. Using Google Alerts you will find the latest brand mentions and would react faster than ever.

Talkwalker

Social data intelligence tool that allows to track, analyze your brand activity on social networks and all over the web.

Developing brand awareness case study

Case is provided by BrandCitations.com.

The goal – increase brand name awareness and traffic.

The tactic – answer people questions and mention new brand name without linking to website.

The result – 15% up after 1 month of work

Screenshot of branded organic traffic

If you have no time for improving online brand awareness by your own, my advice to outsource it tohttp://brandcitations.com/.

Offline

This channel is more used by big brands or brick and mortar small businesses. I will count few most often used techniques:

Coupons, Giveaways;
Print marketing;
Signs, Banners;
Conferences, public events;
Networking;
Word-of-mouth.

Sources for additional reading:

Utilizing these offline activities will lead to improvement of online brand awareness as well. People will start discussing your product, service online.

Easiest way to measure brand awareness online

Use Google Webmaster Tools. Track the volume of brand searches using data from Search Analysis report.

By the way, do you remember case study before? That’s the same site a year after, developing brand citations bring more than 4 times (400%) more brand searches online.

Use Google Trends. Track the graph of popularity for your brand keywords. example.

By the way, one more citation from Andrey Lipattsev from Google web results quality team (video in russian):

“Yes, guerrilla marketing or crowd-marketing (aka brand mentions, expertise answers on forums and Q/A sites) works for businesses. Businesses need to go to discussion boards and have a conversation with the target audience, help them. There is nothing wrong. We support that.”

So, that’s all. Now it’s time for you to think it over and start following this online brand awareness strategy. And if it done correctly, you will definitely reach your goals.

Have additional questions, have no time for doing it yourself? Get in touch with me.

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Annual Leave Law – Employees Set to Accrue Annual Leave on Sick Leave from June 2015

As it stands in Irish employment law, employees in the private sector are not entitled to accrue annual leave whilst on sick leave. However, this is not compliant with EU rules and reform has been on the cards now since 2009.

Annual Leave Law: Current Position

Annual leave law in Ireland is governed by the Organisation of Working Time Act, 1997, and some subsequent regulations. This legislation is very explicit as to when an employee will accrue and what counts as ‘working time’ for this purpose. As a result, it has been the case in Ireland that an employee on sick leave will not accrue annual leave during a period of sickness absence.

European Developments

In the European cases of Stringer and Others v H.M. Revenue & Customs [C-520/06] and Schultz-Hoff [C-350/06] it was determined that an employee should continue to accrue annual leave whilst on sick leave. It was further determined that if an employee is on sick leave for the whole or part of a leave year that any leave they accrued does not disappear when the leave year has ended, and that, as such, the employee must be allowed to carry forward their annual leave.

These key European decisions applied automatically since 2009 in the Irish public sector. This is because the Irish State is bound by such European decisions and as such anybody employed by the State benefitted from this decision for the last six years. However, the private sector was still governed solely by the Organisation of Working Time Act which meant that a private sector employee would not benefit from these decisions until the legislation was amended.

New System – the Workplace Relations Bill

The Workplace Relations Bill primarily concerns the streamlining of the Irish employment tribunal system. However, the Government has seized the opportunity to amend the rules in respect of annual leave at the same time. Accordingly, the Workplace Relations Bill provides as follows:

Where an employee is absent from work then that absence will count as working time where it is covered by a medical certificate from a registered medical practitioner.
Where an employee is unable to take all or part of their annual leave during a leave year due to a medically certified illness then the employee will still be permitted to take that annual leave for up to 15 months after the leave year has ended.
If an employee’s employment is terminated during the 15 month period mentioned above the employee will be entitled to payment in lieu of any such outstanding annual leave.

This bill is set to be enacted into law on 01 June 2015 and when enacted the above will come into force.

Potential Grey Areas

There are a number of potential grey areas in the wording of the legislation which might result in some key decisions and cases at tribunals down the line. For example:

The legislation specifies that an employee will only accrue annual leave on a day where the employee was on ‘certified’ sick leave. The difficulty here could be a tribunal’s interpretation of this when viewed in conjunction with any internal company policies. For example, a lot of employers have a policy that an employee is not required to give a medical certificate for the first 3 days’ of absence. If so, does this mean that a tribunal will allow an employee to accrue annual leave for those first three days, even though they were uncertified, on the basis that the employer has stated that they don’t require a medical certificate?
What will the entitlement be where an employee goes AWOL but retrospectively provides a medical certificate to cover their absence?
What happens where the employer receives two conflicting medical reports, one saying the employee is certified as unfit to work and another saying that the employee is fully fit to work?

The above questions can likely only be answered should the matter be challenged before a tribunal. As such, whilst we know broadly what an employee’s entitlements will be from circa 01 June 2015, we are as yet unclear how some of these grey areas will be interpreted by a tribunal.

Conclusion

This is an extremely important update for employers to be mindful of. As employees will now accrue annual leave whilst on sick leave, and will be permitted to take it for up to 15 months after the leave year, it could have major financial implications for a lot of employers. In general, a lot more employees will be entitled to take a lot more annual leave going forward as employees will now be able to accrue annual leave during times they never did before. It is strongly suggested that each employer carry out an internal audit to identify, over previous leave years, how many additional days annual leave would have been accrued by employees and how much, therefore, this might cost going forward. This should allow employers to reasonably identify any budget implications in addition to allowing employers to manage and coordinate workloads accordingly.

If you have any questions on the above article or if you have any query in general about annual leave or sick leave then please do not hesitate to contact the 24 Hour Advice Service on 01 855 5050.

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40 Companies on the Dublin University Campus Bus Tour

The innovation bus left this Tuesday, with 40 small business from a wide variety of sectors, visiting UCD, DCU and Trinity College.

On the day the companies explored the opportunities that universities have to offer in areas such as funding, research, knowledge transfer and innovation, and will cover areas of interest the companies have requested such as sensors, e-learning, RFID, cloud computing, data analytics, 3D printing, monitoring systems, food, health, etc.

The companies visited over 8 research centres, made the necessary connections and started the process of engaging with academia and add value to their businesses.

The feedback has been fantastic

“whirlwind tour of the 3 universities”
“it was brilliant to see all the different facilities available in each university”
“great day”
“impressive”
“would never thought about doing this if it wasn’t for the bus”

Ron Immink of Platinum event (and Smallbusinesscan); “We wanted it to make as easy as possible for small businesses to start engaging with universities, but also to illustrate what a wonderful source of innovation and opportunity universities are. It is a win-win, universities can transfer knowledge and IP and businesses that normally do not engage with universities will become more innovative, add more value to their business and the economy. This was a very successful pilot and we will be doing more”.

Background

The campus bus tour is joint initiative with the UCD Innovation academy, Invent-DCU, Knowledge Transfer Ireland, Enterprise Ireland, Smallbusinesscan and Trinity College organised by Platinum Event.

Next bus

The next bus will be leaving soon. Register your interest here

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Message from Dublin Startup Commissioner

We’re now at 147 completed Startup Compass surveys for Ireland. An almost 6% response rate that our friends at Compass in California are calling “exceptional” considering Ireland was only added to the survey two weeks ago, and then, had only one city option: “Jakarta”.

Over the past 8 months, I’ve been putting together my own list of exceptional things about Ireland and top of the list is how incredibly robust our startup ecosystem is versus the coverage it gets internationally.

Filling out the survey will go a long way to enhancing our reputation as an innovation hub, so please startups, spend 10 minutes right now and do it.

If we complete 500 surveys by the mid June deadline maybe we’ll throw ourselves a party using my (currently non existent) international PR budget. It would be worth every penny of it.

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Investing Tips: So you’d like to start investing?

Money can be made through hard work and a lot of sacrifice. That is the lane most of us take and usually never make any big money. But there are completely legal ways of earning more money than your salary brings on an annual basis. What you need is an entrepreneurial spirit and some pre-saved cash.

Investing Tips: Opt for bonds or stocks?

The basic difference between bonds and stocks is that investing in stocks means that you get a part of an ownership when you buy stocks of a certain company. If the company whose stocks you own earns money over a period of time, the surplus is then distributed to its stock holders in the form of dividends. However, if a company does not conduct business in a successful manner for a period of time, stocks lose their value and the holders lose money.

Bonds, on the other hand, represent a long-term investment. They are issued by companies and corporations that are bound to pay the agreed amount at a specific date. Over a longer period of time, bonds can be a pretty attractive choice. Also, bondholders earn money from interests.

What stocks matter?

If you are already a major investor with a lot of assets, it is not highly probable that you are reading this. But stock rookies will find some interesting information. For instance, if you want to invest only a little money for starters, to see what it looks like, penny stocks should be the right financial decision for a beginner. Their prices are usually low (up to $5 a piece), since they belong to smaller businesses and companies and are often exposed to risky ventures. They are also perceived as being prone to different frauds. It might be a case if you are at the same time gullible and greedy. But if you wish to win on penny stocks, you first need to learn some basics of the stock market.

How to play safe and stay sound

Financial shortcuts, i.e. earning money in ways different from a regular 9-5 job often carry a certain amount of hazard. On the other hand, riding on a public bus to work can also turn out to be dangerous, especially if you decide to stick your head out of the window. The same goes with stock trading. If you do not play hazardous moves, this kind of investment can bring a substantial amount of money over a period of time.

First of all, you have to follow the market and analyze trends. When do other holders sell their stocks? At the peaks or before the price hits the peak? How does the market react to that?

After that, decide what stock advisor to turn to. Internet forums and financial newspapers can help you make up your mind.

In addition, avoid concentrating money in one place. Invest in stocks of several companies to see the outcome. Then you could invest more money in some steady stocks and start working with stocks in a more determined way.

Dealing with stocks will demand some time for learning tricks and gaining experience, as in every other job. If you stay patient and modest about expectations and invest as we have suggested, you could really make it a great business option.

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Structuring Success: Steps for Setting Up a Business Partnership

Going into business? You’ll want to know about various types of partnerships and the ways of setting up a business partnership in the UK.

Choosing a Name

Choosing a name is one of the harder aspects of setting up a business. Trade names are usually protected as intellectual property, so make sure you’re not infringing on someone else’s property rights when you name your company.

If you’re going into business with someone else, choose a nominated partner and register with HM Revenue and Customs (HMRC). The nominated partner is responsible for managing the partnerships tax returns and keeping records.

Setting Up a Business Partnership: Shop As An Entity

There are several ways to set up shop as a partnership. You can choose:

Ordinary Business Partnership

This is the most basic type of partnership which is similar to a sole trader entity. When you set up an ordinary partnership, you are responsible for any losses your business make, bills for things you or your partner buys, and any and all taxes on income.

The partnership will also have to register for VAT if you expect takings of more than £82,000 per year.

Limited Liability Partnerships

LLPs are incorporated entities that are run by 2 or more members. A member can be a company or a person. Each member pays tax on their share of any profits in the company. However, they are not personally liable for the debts of the business.

To form this type of company, you will need to designate at least two members, have a registered address which is publicly available, make an LLP agreement, and register with the Companies House.

Limited Partnerships

A limited partnership or LP has at least one general partner and one limited partner. These legal entities allow for both legal entities and persons to serve as partners, but you must have a registered address, appoint at least 2 partners, and register with the Companies House. All partners pay tax on their share of the profits and, like an LLP, liability for business debts is limited.

Dissolving The Business

No one likes to think it will happen to their company, but many businesses eventually dissolve. If your partner leaves you with a pile of debt, you may be forced to use a company like Claims Direct to recover the funds.

If you leave your partner, but you don’t pay off your share of the debts, your partner may pursue you for payment. In either case, both of you are equally responsible for the business.

You must file dissolution documents to formally end the company.

Any taxes that are due must be paid in the year that they are earned, regardless of whether the business operates for the full year or not. So, for example, if you earned money this year, but you dissolved the business before December, you must still pay tax on any shared profits you generated from business activities during the year.

If you do not, the government may pursue you for payment of those debts.

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Entering Business Competitions: If It’s Worth Doing, Do It Right

We’re a website. We have to do a Top Tips! Here’s our take on how you should approach entering business competitions and filling in the forms. Sorry if this appears a bit didatic. But last year some of the smallbusinesscan team were on judging panels; this blog is based on some of the very simple mistakes that were made – and could so easily be avoided – by applicants.

Check the deadline for entry

Of course its obvious but almost 90% of applications are filled in on the last day…and they look rushed. Mad dashes to meet deadlines result in poorly written applications, errors and spelling mistakes. In many cases essential information is missing, probably because the author didn’t leave enough time to get it organised. It takes time to complete an application properly. You may have to undertake additional research – which you probably should be doing anyway as part of the routine of running the business (another reason to enter awards!). You may need to find research to back up your claims. And you’ll need to have your financials at hand.

Check you meet the criteria

Criteria might include how long you’ve been trading, level of turnover, your business sector. If there are a range of categories for entry, think carefully about which one best suits your business. Ulster Bank allows you to enter at least 2 categories, so make sure you check this out. It doubles your chances and helps you think about how you want to present your business and the kind of profile you want for it.

Read any entry guidelines available

Again obvious enough isn’t it. But ask yourself this…when you were doing the A Levels or Leaving Certificate, how many of you read exam papers from start to finish, before putting pen to paper? Yet it is and was probably taught to you as a fundamental exam technique. You’re older and hopefully wiser now, so read the guidelines for business competitions you’re entering!

Keep your answers simple, clear and as short as possible

First of all remember that judges are going to be reading hundreds of applications. They’re not going to read long rambling essays. They’ll also know if you just cut and paste answers from your website! Consider talking about your business, achievements, and plans for the future…

• In short sentences
• And in bullet points

Go over your application again

On the same theme: Read your application thoroughly for spelling mistakes, grammatical errors, punctuation. Get a colleague to read over the final application. Ask for feedback on the content as well as correcting typos.

Back up what you are saying

Whatever you say about your business and achievements, eventually you’ll have to back these claims up with evidence – financials, research, marketing materials, testimonials and references.

Check out previous winners

It’s always worth looking at the ‘previous winners’ page to give you an insight into the types of business that win and how they project themselves. All these winners are good well managed companies and this is a good chance to peer review and benchmark.

Hit that deadline

Make sure you leave plenty of time to get the application in on time. And look for a receipt to prove that it is in.

Any more tips? Please add them to the comments section below.

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5 Smart Strategies to Manage Your Taxes after a Windfall

Coming into a large sum of money can be exciting! The thoughts of what to do first with the money are likely racing through your head. Whether you thought of vacations, a new home, a new car, or a new puppy, did the IRS cross your mind during those thoughts? They probably should as they are going to come knocking on your door; so to speak, collecting the money they are owed on your newfound income. Unfortunately no income is safe from the IRS. This could put a damper on your celebrations, but if you know upfront what to expect and how to minimize its affects, you can make the most of your money and minimize your tax penalties in the end. Let’s look at ways to manage your taxes after a windfall.

Think Long Term

While your head might be spinning with ideas of your next vacation, new car, or a new wardrobe, you should think more long-term with your new income. Retirement is a great place to start because not only does it allow you to have money set aside for when you are ready to stop working, but it has tax savings as well. Consult with a tax professional to see the maximum amount of money you can contribute to an IRA or 401(K) this year and still have the money be deducted on your taxes and then take advantage of that figure! Yu kill two birds with one stone with this tip, and pay the IRS less in the long run. As an added bonus, if you do contribute to a 401(K), your employer might match all or a fraction of your contribution, giving you evens more money for retirement.

Give to Charity

Most everyone wants to give something to charity when they come into money. There are several ways to do this. You can give them a lump sum and write it off on your taxes or you can set up a Donor Advised Fund, which works similar to the way a trust would that is set up for a child. The charity is given a certain amount of money at the intervals that you determine. This allows you to write off the charitable contributions for that length of time while doing some good with the money you have obtained. Either way that you decide to give, your contribution will be tax deductible.

Pay Estimated Taxes

No one likes to think about paying taxes when they earned a large sum of money, but it is necessary. If you are worried about what you will owe, why not pay estimated taxes now before April 15th arrives? You can talk to a tax relief experts to see how much of your new money should be put towards taxes and send it in to the IRS. When it comes time to file taxes, you will get the money back if you overpaid. On the other hand, if you under pay or neglect to pay at all, the IRS will hit you with penalties and fees that are not pleasant to pay.

Go to School

Have you always wanted to go back to school? Now is a great time and you can afford it! Without student loans, you have the ability to write off your education expenses. This allows you to save money that you owe to the IRS while bettering yourself with a higher education. Whether you go to school in order to get a better job or you do it for personal reasons, the result is the same when it comes time to file your taxes.

Get a Timeshare

Timeshare property taxes are usually deductible on your tax return, just like the property taxes on your primary residence. If this is the case for you, invest in a timeshare where you and your spouse typically vacation and use it often! This allows you two benefits with your windfall – you get the vacation you dream of when the money hit your hands and you get a tax deduction for a portion of it. This can help to decrease your tax liability, allowing you to avoid tax relief programs when April 15th comes, such as an installment plan or asking for an extension on what you owe. No one wants to deal with excessive taxes, and this is one of the most exciting ways to deal with it.

Once the excitement of a windfall wears off, it is time to figure out how you are going to manage your money. It is best to talk to a professional before doing anything as excitement can get in your way of making smart decisions. Any decisions that you make should have your taxes at the forefront of your mind. You do not want unpleasant surprises come next April, when your money is already spent and yet you owe the IRS a large sum of money. Understand your tax obligations now and the ways to overcome them in order to have the most success possible.

Share this article in your social media circles – you never know who might have come into a windfall. You could prevent them from making mistakes that could cost them a lot of money!

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The Definitive Guide to Local SEO

Local businesses are finding it increasingly important to have an effective online strategy. The days of knocking up a cheap and cheerful website that acts as a glorified business card are long gone.

The simple fact is that the businesses with a top ranking are the ones who are getting the lion’s share of the traffic.

But equally true is that these businesses haven’t got an amazing (and expensive) marketing team working for them. In fact, all they have done is to focus on some straightforward techniques that any small business owner can put in place.

That is exactly the reason why Pickaweb put together the Definitive Guide to Local SEO to help any small business owner to get their online strategy back on track – quickly.

Here we’ve got a quick summary of some of the key points to help you hit the deck running.

The Basics

First up there are some SEO basics that need to be put in place. This is all about applying some best practices to your site.

Things like keyword selection, setting up metatags, using keyword rich URLs, linking between pages, adding more pages for specific products or services, etc..

These are definitely quick wins and should be your first priority.

Name, Address & Phone (NAP) Citations

As well as fixing up your site you need to ensure that you get listed in authority websites – especially those related to local businesses. These are called local citations and they are very important for any local business serious about getting traffic.

But you need to ensure that you are listed consistently across them, especially your business name, address and phone number – hence the acronym NAP.

Fortunately there are loads of NAP sites to chose from and you should also pay attention to niche citation sites.

This is definitely an easy win. That is not to say it isn’t time consuming although there are a number of companies like BrightLocal that can do all this for you.

Link Building

Link building is the process of getting other websites to link to you. In recent years it has gained a tarnished reputation because people tried to game the system and were penalised by Google.

However, it is still a legitimate strategy for any business and despite the mystery that surrounds it there are still some surprisingly easy ways to get links for your local business.

Google My Business

These days if you are serious about getting traffic from Google then you need to play by their rules and that means setting up and configuring your Google My Business listing.

Creating your listing is just the first step and you need to make sure that you optimise it and make full use of all the features that Google provides for you.

Blogging for Local Business

Most local businesses do not have a blog. Possibly because they either can’t see the benefits or they can’t think what to write about or maybe they are just in a plain boring industry.

But there are definitely benefits to blogging for any local business. You just need to get started and create some initial content ideas for your blog.

Customer Reviews

Getting reviews is a vital part of any local SEO strategy these days. In fact you may have noticed that the local businesses that tend to get a high ranking have got one thing in common: Google reviews. Go check it out.

People often think that getting customer reviews or testimonials is difficult. But there are easy ways to get customer reviews too.

Video for Local SEO Success

With great video cameras in most smartphones these days there is no excuse not to make videos for your business. You can create great quality videos using your iPhone and some basic equipment.

But it isn’t just about creating video for the sake of it. Video can be a great way to improve your site’s ranking.

So, it’s: Lights, iPhone, Action!

Mobile – The Future of the Net

These days people aren’t just sitting at home browsing the web. They’re out and about using their smartphone or tablet. In fact the growth in mobile usage is staggering and is behind Google’s decision in April 2015 to promote mobile friendly websites in their mobile search listings.

First up you need to check if your site is mobile friendly. If it isn’t then one of the ways you can address this is to consider switching to a responsive website.

Google+ for Local SEO Success

Google+ is Google’s social platform and it is increasingly important for local SEO success.

There are some basics that you need to ensure that you get the most from Google+ but there are considerable benefits for any local business.

Tools of the Trade

There are loads of great tools for Local SEO whether you want to get the basics right, get on top of your NAP Citations, create a better blog, get more reviews, use video or get more mobile traffic.

by Pickaweb

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Mind techniques for SMEs

The power of the mind

In Bookbuzz, when we work with CEOs, we often cover decision making, leadership, dealing with millennials, mindfulness and increasingly the power of the mind. People who follow us have seen our post on Navy SEALs, super athletes and flow, being antifragile, the business of belief, coherence, decision making, the power of creating habits, stoicism as an operating system, etc. They all cover in some way the power of the mind, resilience and how mind techniques can help you.

VUCA

As an entrepreneur or owner manager, in a world of VUCA, in a world that is becoming increasingly confusing, where change is going so fast, the power of the mind becomes more and more import. Being mindful and applying mind techniques is not an option, it is a necessary skill.

Jack Black this Thursday

We were going to design a programme around it. Until we came across Mindstoreand Jack Black. And he is coming to Dublin this Thursday. To do a masterclass in the best mind techniques for running your business. He is explaining what he is planning here:

You can book your ticket here. And because you are part of Smallbusinesscan, feel free to use SBC as the discount code and get €100 off the price.

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