Category Archives: Marketing

QRVO: Print Partners Opportunities

QRVO is an innovative Information Gateway suitable for numerous advertising/branding and promotional applications. Based on the original QR code, developed by Denso Wave, the high capacity code now offers greater flexibility, a consumer friendly voice over and is linked to Analytics. The Alpha Numeric code is provided in a print ready format, with selected customer, text, graphics, and video, content.

Users simply scan the code with a Smart Phone or Mobile device, no URLs, no password, no user details. Content is a near immediate download. Most Smart Phones now have inbuilt scan options

QRVO clients determine the content. The level of scan activity can be monitored by Analytics. The code remains intact and the content can be changed remotely. The client determines the content, evaluates the campaign and can alter the content to match demand.

QRVO Print Partner network in Ireland

We are seeking to establish a QRVO Print Partner network in Ireland. This offers an integrated upsell opportunity to the print sector. The QRVO code is a major additional promotional/marketing/advertising tool for the existing customer base. The once humble business card will continue to display primary contact details, and can offer a video presentation on a new service or product. Some customers may opt to provide a special offer, voucher.

The bespoke QRVO is provided in a print ready format. The customer determines the content and deployment. The code can be deployed on business cards, conventional publication, brochures, Labels, till receipts, headed paper, outgoing mails, signage and packaging. Most importantly the customer can determine the effectiveness through Analytics.

In a marketplace where customer engagement is critical QRVO is simple, customer friendly, innovative and that vital engagement can be evaluated.

If you feel this outline is of interest and merits further discussion, please email info@info@qrvo.ie to contact our sales team

Based on the original code developed by Denso wave, QRVO is re-engineered in Castlebar County Mayo www.qrvo.ie

“This document contains information that is confidential to QRVO and all Copyright and Intellectual Property Rights in this document and all information contained in it shall vest in QRVO”

Witten by John Moran | QRVO Business Development info@qrvo.ie 087 25 27 407. As part of ‘Use SBC as a channel initiative, QRVO has a special 10% discount on Standard QRVO orders to SBC members and readers.

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Creative Offline Marketing Ideas for Retailers

Offline marketing is all the activities that you can think of, from poster campaigns to handing out leaflets on the street, direct mail, outdoor banner stands and other printed kind of media. Many people wrongly assume that in the digital age, offline marketing has had its day. Let’s take a look at some more offline marketing ideas and how you can use them to promote your business.

The digital age and online marketing are no doubt important. But, putting offline marketing out to pasture could mean that you are missing a beat. Rather than assuming that everyone is online, why not assume that offline and online marketing combined, can be a powerful force for your business.

With this in mind, business owners look at their offline marketing plans and actions; what they see if the ‘same-old, same-old’ of activities. The time has come to add some pizzazz to offline marketing… try these creative ideas:

Shift the focus from selling to customers

Many businesses assume that they need to sell, sell, sell to every customer that crosses their threshold or sends an email enquiry but, by focusing too much on selling, you are losing the customer in the mix.

Offline marketing offer several ways to regain this important but lost ground:

  • Membership packages

Many small businesses assume that these are only for the ‘big boys’ but there is nothing stopping you from developing a membership package. If you have the type of product that can be bought on a monthly or frequent basis, why not create a better and more enticing product for repeat customers? There are many examples of small businesses creating successful membership scheme…

  • Special events

More and more retail and business experts are suggesting that shopping is no longer a single activity; creating an events is a way of revitalising the high street and creating an event at your business is a great way of bringing people in. Be careful that this doesn’t just become a selling forum, make sure you are demonstrating or being informative too.

  • In-store scavenger hunts

Print off gift vouchers or ‘golden tickets’ and hide so many in store on a given day (pick your slowest day), and invite customers to find them. You can release so many per hour and have a range of tantalising offers…

  • Party fun!

Not for the faint hearted but, having an event that is not linked to anything other than to have fun, and introduce prospective new customers to your business, a ‘party’ or themed event is a great way to do it. If you have the budget, you can really push the boat out, with cartoonists on hand, butlers with bubbles and all sorts… invite only (which need to be professionally printed, with logo and money off coupon!)

Hone your demographics

Knowing who your customers are is important but, this can mean that we neglect other groups of customers who actually may like to buy our products. For this reason, take some time over your offline marketing to pinpoint certain customers;

The grey pound

This may or may not be a pleasant term for those of a certain age, but it is becoming apparent here in the UK, that the older customer has the cash that so many businesses are chasing.

The older demographic however, are rarely marketed to but they are also savvy shoppers too, so don’t assume that they will be sucked in with rubbish deals that get them nowhere. It also doesn’t mean that you have to patronise them either… so take care that graphics, photos and language are not alienating this important shopping group.

The green pound

But, there is another marketing strand in the ring that has been shown to be successful with some groups; highlighting how your business is eco-friendly seems to be one way of harnessing people’s attention.

For example, making it clear you only print on recycled paper, your bags are made from recycled materials etc. and telling people about these eco-credentials has started to work as a one marketing hook. People like to feel good when they shop; they prefer taking their custom to a business that has values and it seems that green credentials is one of them!

But, what about competing with the BIG brands?

It can be tough on the high street. Competing with big, powerful brands who seem to have a huge marketing budget, constantly pushes your store in to the shade. It can be easy to become disheartened but there are small business and stores out there who are thriving… and their secret? Concentrate on the customer, not ‘just’ the selling.

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Emotional Marketing: Focusing on Human2Human

A simple message can be memorable… you just need to strike the right chord. And the chord is deeply associated with different emotions of an individual. Similarly, your brand should speak to the customers at an emotional level. Many leaders discuss about customer-centric services, but I wonder if they actually walk the walk and execute their plans into actions. In this post we discuss emotional marketing or emotion-centric marketing.

It is the time to focus on H2H (Human2Human) besides B2B and B2C

It is that time of the year when you look ahead and make exhaustive plans for your business. Just to remind you that strategising emotion-centric business plans will do wonders. To make your brand more appealing and memorable, start emphasising on creating more perceived value and personalisation. As rightly said by Mother Teresa ‘If I look at the mass, I will never act, but if I look at the one, I will.

Strike the emotional connection with customers

So what does emotional connection mean? It is all about understanding the heart and mind of your customers. It is more psychological than logical, and more of unconscious than conscious. It has been observed that customers become more engaged in a personal way and expects to be more positively and emotionally treated at every level of their pre and post purchases.

This means that today’s service providers should develop and demonstrate higher level of competency to deal with emotions of the customers.

Emotionally engaged customers are:

  • Three times more likely to repurchase
  • Three times more likely to recommend
  • Less price sensitive
  • Less likely to shop around

A comprehensive guide to focus on customer emotion

Ask a few questions to yourself before you get into the action.

Ask yourself:

  • What customers get from you that they cannot get from anyone else?
  • Do you leave each customer with a feeling of strong support?
  • Do you make them feel empowered with your services?
  • Do you deliver all your promise on time?
  • Do you apologise when things go wrong and fix the issue?
  • How well do you handle negative comments?
  • Do they actually laugh because of your company’s fun-loving nature after they get-off the phone with you?
  • Do they recommend your brand to others?

If you’re good at managing these factors, you’re surely to win your customers heart.

Knowing customer as an individual and not someone among the masses

Knowing your customers exact wants and aspirations and most importantly their expectations from your service helps you to create a strong and positive emotional connect with them. Not only it builds loyalty, but also inspires repeat purchases. A repeat customer is five times more valuable than a new customer.

It is not about sharing your stories only, but also listening to your customer’s stories

Besides sharing your stories, ask your customers to share their ‘good and bad’ experiences with the sales team at a quarterly basis. Invite them to speak to your department head and resolve any queries they might have. In fact, customers should be a part of the everyday and the important activities. After all, many small changes can add up to a big result.

Selling a required mobile application to a customer is not the end of your responsibilities. The follow up effort to know whether the application is functioning properly, served the purpose, anyone in the family or friends require the same application or not is important. This gesture makes your customer realises their value in your business.

Personalised communication

Customers prefer products, services, packaging and communication that are visually and audibly appealing. They want to do business and communicate with those brands that recognise their needs, make them feel good and provide them with an identity. For instance, working with variable data printing can be the ultimate solution. They’re used to personalise and customise every communication element including adverts in magazines, brochures, publications, invitations and much more to add. Right from offers, graphics, texts and images can be modified to best meet the customer’s wants and desires.

Engage their senses

Visual communication is an excellent way to engage your audiences’ attention. And the best way to harness their senses is to appeal to your customer’s imagination. Talk to them either with explainer video or hosting a webinar and help them imagine an experience with your company’s products and services. Remember, customers, buy or do business because of what they’re feeling, and not necessarily because of what they’re thinking.

The right emotions to strike:

  • Surprise and laughter that drives emotional satisfaction and sharing
  • Intrigue and mystery that creates curiosity and drives exploration
  • Urgency and fear that incites a feeling of missing out
  • Desire and aspiration that stokes contemplation.

It is the emotional benefits that actually turns product into brands.

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Brick and Mortar Branding Works Better Than It Ever Has

When it comes to the success of your business, every business owner knows that marketing the business is a necessity. If you don’t market, your clients and customers won’t know you exist, and this will not generate any revenue.

With all the innovations in technology, most companies are starting to only focus on marketing the business on the Internet. Some are also ditching the brick and mortar office altogether and instead opting for the virtual office.

Both virtual offices and Internet marketing have their advantages, but brick and mortar branding also has plenty of advantages. If you still own a brick and mortar office, you will surely be reaping the following benefits when it comes to branding.

Brick and mortar branding proves your existence

While most people use the Internet on a daily basis, it is also home to a variety of scams. Anyone can create a website and make it seem as if they have something great to offer, but sometimes, these “businesses” are just a way for someone to take advantage of others.

With brick and mortar, you prove your company’s existence. How many scammers out there are going to pay rent on a building just to give the façade that they exist? Not many, if any at all. With a brick and mortar store, you prove your existence, and you can brand the outside of your office to prove this. Outdoor signage is a great way to tell the world who you are and what you do. This is great if your company is located near a busy intersection that may get a lot of foot or auto traffic. People will be able to see your signage, put your company’s name in the back of their mind, and then remember this information when it comes time to purchase a good or service you provide.

Brick and mortar branding improves employee morale

When the inside of your office is branded with your company’s logo, tagline, and mission, it will improve your employees’ morale. Every day, your employees will be reminded of where they work and what your company stands for, and these missions, vision, and goals will allow them to better reflect your company in their daily responsibilities. They’ll be more engaged with the company, which in turn will make them more productive and more willing to support your company when not in the office.

Brick and mortar branding markets your company

Obviously, brick and mortar branding is a marketing campaign for your business, and it works in many ways. First, if you have branded the inside of your company, then you are reminding every customer and client who walks into your building about who you are and what you do. This will make a better lasting impression on them rather than a plain office space.

You can also use brick and mortar branding as an extension of your company. For example, sticker printing labels with your company’s logo will give you a way to add your company’s seal of approval on items you either make or give away as swag. This shows your clients and customers that your items are branded and safe. For example, putting a sticker on a pen, water bottle, or even sales folder that you hand out will be an extension of your brand, and it will put your company in the minds of your potential customers and clients.

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Start Your Own Business Without Leaving the House!

Whether you are living in a rented house in the Florida Keys, or own one of the beautiful condos in Montreal, it is possible for anyone to start their own business without even leaving the house.  During the recession, many working age people decided to start a home based business in order to make ends meet, and now they are reaping the benefits of their hard work.  If you think working from home sound like the ideal solution to your financial worries, keep reading for some tips.  This article aims to help you start your own business from the comfort of your own home.

Start Small

It’s tempting to throw a lot of money at a business in order to get it started.  However, it’s a much better idea to start small with low overheads, especially if you won’t necessarily be making a wage for a few months.  A laptop on a kitchen table can be the perfect work desk (at least at first), and your spare room could be the ideal stock room.  Many of the world’s biggest companies started off in the same way: Marks & Spencer’s started off on a market stall, whilst Laura Ashley began on her kitchen table.

Agree Payment Terms

Don’t expect people to pay you on time, as it’s common for companies (especially big businesses) to take their time with payments.  It’s a much better idea to agree payment terms before you begin any work.  If you are building a website for someone, for example, you could ask for 50% of the payment upfront, and the remainder upon delivery of the website.  If you are happy to wait until after you have completed the work, make sure your client’s know when you expect payment to be made, and what the consequences will be for ignoring your payment rules.

Plan Your Finances

No matter what type of business you are running, it’s important to plan everything.  Even if you’re only setting yourself up as a freelancer, you need to have a good idea of how much money you expect to make each month, and how much your outgoings will be.  It can be tough to estimate sales when you’re just starting out, but once you have been working for a month or two, you should have a much better idea of what to expect.  Where possible, try to avoid borrowing money unless you are sure you can pay it back.

Don’t Forget to Market

Marketing can be challenging for home based business owners, so this is one area that is worth investing in.  Marketing is one area where you need to spend money to make money, and you’ll really appreciate the constant workflow that you attract.  Failing to market yourself correctly could lead to huge gaps in your business’ cash flow, especially if you have to spend hours every day looking for new work.  Market your business daily, and you should find that you have a steady stream of custom.

Every home based business requires a significant time investment, but if you have the motivation, you can make it work.  Good luck!

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5 Companies that are Hiring in Dublin Right Now

5 Companies That Are Hiring in Dublin Right Now

It’s March at last, and Spring is definitely in the air. It’s the season of change, new beginnings, and of course, spring cleaning. If you’ve been thinking about changing jobs, this is the season to make it happen. So, what are you waiting for? Dust off that CV, polish up that cover letter, and take a look at these 5 companies that are hiring in Dublin right now:

1. HubSpot

When weighing up potential hires, the HubSpot team are on the lookout for a few key attributes:

a). Intellectual curiosity: how do you choose to challenge yourself? What are you doing or what have you done to make yourself a better person, or the world a better place?

b). Coachability: HubSpot is looking for life-long learners. Are you both willing and able to be coached?

c). Goals: HubSpot wants you to succeed – in your career, and in life. That’s why they’re eager to hear about your goals – both professional and personal. HubSpot could well be your ticket to meeting them.

Oh, and one more thing . . .

You’ve got to be able to get behind the company’s “G.S.D. policy,” because at HubSpot, there’s no time for indecision.

This team is here to Get Sh*t Done.

Check out open positions and apply now.

2. Tapadoo

“Our days are spent taking our clients’ ideas, and crafting them into beautiful, easy-to-use mobile apps. We help with all stages of the process, whether it be idea generation, wire-framing, user experience design, and app development. The ethos is one of collaboration both between team members, and with our customers.”

“When not working on client apps, we try to fit in development of apps for ourselves.”

Check out open positions and apply now.

3. Learnosity

Walter White on one wall, and a list of “banned phrases” on another. “Beer O’Clock” on Fridays and Mario Kart at lunch.

Welcome, to the award-winning education technology company that is Learnosity.

Founded in 2007, and with offices in Dublin, Sydney, and New York, Learnosity provides world class, cloud based assessment solutions for education providers.

Check out open positions and apply now.

4. Boxever 

Boxever helps airlines and online travel agents (OTAs) deliver personalised, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle, through the innovative application of technology and big data. Companies like TigerAir, Wideroe, Atlantic Airways, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever’s SaaS-based platform.

“Right now, we’re a team of 38, and we’re aiming to grow that number to 70 by the end of 2015.”

“We have open positions in both our Dublin headquarters and Boston satellite office and we’re looking for energetic, enthusiastic and creative people with a passion for tech, to join our team.”

Check out open positions and apply now.

5. Hosted Graphite

“Two co-founders, eight other engineers all hired in the last year, and we’re growing quickly. We run a hosted version of the popular Graphite open source metric and monitoring software, and we have customers all over the world.”

Check out open positions and apply now.

For more great jobs, find and follow us on Twitter @ClinchJobs

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Why Your Business Needs An Outreach Strategy

Reaching out to potential customers is one of the best things any business can do. While you may have the greatest products or services available, if no one knows about them, it won’t matter much. Those companies that do not have an effective outreach strategy in place, may soon find that they are having trouble acquiring new business. To help remedy this, we wanted to spell out the reasons as to why your business needs an outreach strategy.

So what exactly is an outreach strategy? Essentially, it is taken the initiative to start a conversation with  a potential customer. Instead of simply putting up a billboard, or a commercial on TV, or working on SEO, you go out and talk to people directly. You find out what they are interested in, what kind of services or products they are looking for, and ways that you can help them. Outreach is taken action to learn more about potential customers so that you can bring in new business. Outreach is one of the most effective marketing tools when done correctly, which is why it is commonly found near the top of outbound marketing lists.

A successful outreach strategy

There are several ways companies go about implementing a successful outreach strategy. One of the most common these days is by using social media. Companies create accounts on sites like Facebook and Twitter, then use them to interact with their customers. Since the people connected to these accounts are people who are interested in your brand, you have a high success rate when trying to get new business. Using social media sites is relatively easy, and it allows you to connect with potentially millions of people with just the click of a button. Another strategy is via email marketing. Behind social media, email is one of the most popular ways that people interact nowadays. People check their emails sometimes several times a day, and with a good email marketing campaign, you can talk to them during this time.  Emails to provide updates on your company, special deals you are offering, or any relative information will be of use to people, and they will want to get these emails from you. With this strategy you are taking the initiative and staring a conversation with them, simply by sending an email.

Advantages are plentiful when it comes to a well thought out outreach strategy. For starters, you get to put a human touch on your brand. People don’t want to think they are doing business with a company that doesn’t care about them. They want to be able to trust you and what you are selling. By talking with them in a friendly way, you can begin to build trust between you and them. This in turn will help to build your brand, and people will begin to associate it with a company that is friendly, helpful, and trustworthy. Another reason is that an outreach program will result in more business. By marketing directly to people, you increase the odds that they are going to do business with you. Many people may not know about the sale you are having, but if it pops up in their email list, or on their Twitter feed, they may be more likely to take advantage of it.

Don’t wait

Don’t wait to start reaching out to potential customers. Small businesses especially need to do this, as you may not have the budget or level of brand awareness as the larger companies yet. You don’t have to spend all your time talking to each individual customer, but having someone send out emails, interacting on social media, and performing other outreach initiatives is a great idea. Hopefully this advice will help you to expand your business this year, and for years to come.

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5 Key Rules on How to Create an Effective Product Label

Designing a product label can be an intimidating thing. Follow these 5 rules on how to create an effective product label and create a label that beats all the competition.

Making a first impression is integral to creating a powerful message that turbo-charges your brand, but it’s easy to overdo it and mess up your image. The last thing you want to do is send people the wrong impression.

Designing a good label is much more than just a graphic. Realistically there’s a lot of practice and experience that goes into the design, and there’s a huge list of things you should do when you’re establishing your product label.

Here are our top 5 rules that you should follow when you’re designing your products custom label:

Spend plenty of time on your preliminary sketch

No matter what you’re doing, it’s important to start off small. Take the time to establish at least 20-30 different paper and pen drawings that establish a large variety of variations of your beginning ideas. If they don’t seem to work it’s important to start over with new sketches until you find the one that helps you establish your identity. A truly skilled designer or advertising professional will often spend as much or more time in the design step than actually making the label.

Balance and size are integral to good design

One of our brain’s interesting mechanisms is that we create scales in our head that help us perceive ideas. This means that some aspects are appealing and pleasing to the way that we receive information. When you’re developing your product label, you have to keep it balanced by enforcing that the “weight” of your finished product is equally balanced as your graphics, colour, and size. While you can tweak the rules as you see fit, your label will hopefully be seen by millions, so keeping it balanced is the way to go.

The same rules apply for logos. Logos MUST look good and be legible, no matter what size they are. Your logo instantly loses credibility when it’s not as defined when scaled down. It also needs to be designed in such a way that it looks great in larger formats like on billboards, posters, and on the web.

Use complementary colours

It’s tough to pick a colour scheme but it’s always best when you use complementary colours, and colours that aren’t too bright or graded. You also must ensure that your product label looks great in black and white, grayscale, and when made in just two colours.

The design has to fit the company

Make sure you effectively research your client and your audience before you begin your preliminary work. When you’re designing product labels, it should instantly provide background information to your client about the brand. Don’t fall into the trap of going after “recent trends”. Do what works for you by determining the best design style and work up a font that isn’t distracting and gets your message across so you can get a design that works the first time.

Be different and be recognisable

By all means break away from the norm and make yourself distinct with a product label, and definitely have fun establishing your design. However, there is a balance here. Research shows that anything that is more than 10% new is too much. It becomes too different and too “out there”. Take a few steps to stand out, but bear in mind it’s also about keeping it simple and working with the most important elements of advertising: size, style, colour, typography and originality.

Designing your product label can feel like a very daunting process. There are so many aspects to consider and directions that you can take your design. When you stick with these five key rules; spend plenty of time on the preliminary sketch, pay attention to the balance and size, use complementary colours, ensure the label fits the company image and be a little different; you will be off to a great start.

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CARLOW-BASED MAVEN TM TAKES ON GLOBAL PLAYERS FOR MAJOR AWARDS

Maven TM, a leading B2B telemarketing and lead generation agency to the technology industry, has been shortlisted for two major industry awards.

The Carlow-based company is in competition for the Best Small or Growing Contract/Shared Services Centre and also Best Customer Acquisition or Sales Campaign categories for the 2014 Irish Contact Centre & Shared Services Awards.

The awards ceremony – organised by CCMA (the Contact Centre Management Association) – will take place on Saturday, 15th November in the DoubleTree by Hilton Hotel, Burlington Road, Dublin 4.

Competition is fierce as Maven TM is up against such major companies as Dell, UPC, eBay, Sky Ireland, Paddy Power, Vodafone and AA Ireland.

“We are thrilled and proud to be short-listed for these awards which are a very big event in our industry”, said Mr Mark Cradock, Managing Director, Maven TM, adding: “It is an acknowledgement that we are doing things right at Maven TM and making real pogress.”

Set up by Mark Cradock in 2011, Maven TM has been built largely on self-funding without external investors and has achieved strong results, growing to over 30 staff and building an impressive client base of over 60 leading technology companies across eight countries.

Providing its services in 12 languages, Maven TM finds and qualifies, through data analysis, digital marketing, social media and targetted telemarketing activities, new sales opportunities for its clients, boosting their sales revenue.

Only recently, Maven TM announced an expansion of its international business with funding support from Government through Enterprise Ireland which included the creation of eight new jobs in its Carlow office in the areas of Operations, HR, Training and Project Management.

Find out more about Maven TM on www.maventm.com.

 

 

 

 

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This post was originally published here - http://www.smallbusinesscan.com/carlow-based-maven-tm-takes-global-players-major-awards/ on thinkbusiness

How to Enter a Foreign Market

Entering a foreign market can be one of the most exciting stages in the development of your business. Selling your product to a foreign market will mean many fresh challenges as well the opportunity to significantly grow your business. Operating in a foreign country can also diversify your business so that you are no longer exposed to the risk of a single market.

Researching Potential Markets

Before you commit to a foreign market it is important that you research it carefully. It is critical that you look at how the legal system, culture and religious beliefs may impact your business. Many products that are successful in their domestic market struggle in foreign markets due to differences in taste and culture. For example, when KFC entered the Chinese market it had to radically change its menu to meet the local culinary tastes. The Chinese KFC menu includes items that few Americans would recognize including egg tarts, shrimp burgers and soy milk drinks. It has even changed its menu to meet certain regional tastes in the country. By adapting to local tastes KFC has grown the number of its restaurants in China to more than 3,000.

Creating A Plan

The next step should be to create an export plan. This plan will help you to identify the potential risks, barriers to entry as well as opportunities that exist in that market. This plan should include a list of your major competitors and potential partners in this market. You should also establish how you intend to market and distribute your products.

Selling Your Products

Identify how you are going to sell your product in the market that you are entering. One of the most common approaches is to use local sales representatives or distributors. Sales representative typically work on commission and use the sales literature and marketing materials that you provide. Foreign distributor purchase the goods directly from you at a significant discount and then resell them for a profit. Alternatively, you may want to sell directly to end users either through establishing your own retail locations or online.

Franchising And Joint Ventures

Franchising and joint ventures are common approaches to entering a foreign market. When you franchise, you provide local businesses with limited intellectual property rights to your products. You also provide processes that must be followed by your franchisees. Joint ventures involve teaming up with a local business. The two businesses share joint management and control of the new business. This enables to you to share costs as well as benefit from the local business knowledge of their market.

Determining Pricing

Pricing can vary significantly depending on the market you are operating in. One of the most straightforward pricing models is the cost-plus approach. This involves basing your pricing on the cost of goods plus the costs associated with importing the product into the foreign market. While this approach is relatively simple, it has the disadvantage of potentially setting prices which are uncompetitive in the local market. In markets where your product is unique and there is high demand you may be able to price higher than in your domestic market. Another option is to attempt to undercut the local pricing in order to gain market share as quickly as possible.

Foreign Language Website

When you enter a foreign market, you will need to develop a new website for that country. This is particularly important if the market that you are entering speaks a different language to your domestic market. Having a new website will allow you to target the marketing messaging, store locations, contact information and product details to that market. Having a foreign language website created is not complicated, compared to some of the other challenges of entering a new market. One good option is to use a global translation service, (for example, Simple Translation), which specializes in translating websites from one language to another.

Entering a foreign market will often involve a sharp learning curve. You may be required to adapt your current processes and systems for the new market. But the benefits of selling into a foreign market invariably justify these challenges. Businesses that enter foreign markets typically become better diversified and more robust organizations with greater potential for rapid growth.

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