How To Create The Perfect Benefits Package For Your SME

Attracting and retaining staff is one of the biggest challenges facing businesses and organisations. Recruiting staff is time consuming and expensive and a settled staff line-up means more productivity and continuity as opposed to interruptions and slow-downs caused by gaps in the workforce and the time taken to replace them.

Along with a competitive salary, an attractive and flexible benefits package is a major driver in attracting and keeping staff. Indeed, some 60% of employees say the benefits package heavily influences their decision to join and then stay with a given company or organisation.

Once you’ve got quality staff in place, you must look to keep them.

How to choose what benefits to offer

Much may depend on the types of employee you’re recruiting and certain benefits will appeal to people in different age ranges.

Offering flexible hours with the option to work from home could be worthwhile if you find flexibility is a barrier to attracting the right staff. Employees with young children may also find flexible working a key attraction

It’s important to offer benefits that are appropriate to your staff and, ideally, serve as an incentive to improve their performance as well help to retain them in your organization.

It’s also worth looking at your rivals too and seeing what your up against but, in general, some of the most popular employee benefits to consider are:

Pensions

A good scheme is a sound option for both younger and (especially) older employees. It’s compulsory for many firms to have some sort of offering but smaller firms might want to look to match this and offer something a little bit better than the mere basic.

Company car

Although taxed as a benefit in kind, it’s still a popular choice. Perhaps subsidised help with learning to drive would appeal to some employees – or the carrot of a company car would at least encourage new recruits to get on with passing their tests.

Healthcare

Various benefits could be offered under this heading such as health screening, dental cover and private medical insurance.

Shares

A great way of enhancing loyalty as the employee feels more connected to the business with a ‘stake’ in it, and it may make them feel extra incentive to perform well.

Gym membership

Encourages employees to be healthy, and shows you’re interested in their well-being outside of the office.

Childcare benefits

Can remove a major obstacle for employees facing childcare costs while they work.

Season ticket loan

Helps employees buy cheaper travel as opposed to purchasing weekly or monthly passes.

Flexible working

Popular with employees with families, this can include job sharing options, working from home days and variable start and finish times.

The benefits of benefits

While you’ll inevitably weigh up the costs of providing fixed or flexible benefits packages, it’s also worth considering the costs of not offering one – or a very limited one.

It’s clear that, if you get it right, a good benefits package helps with both recruiting and retaining staff, and so is a sound investment in your business from an operational point of view. Less money is spent on recruiting and training with a more stable workforce, and benefits can sometimes replace a salary rise.

For example, some employees would happily take a lower salary if they could work from home part or all of the time to avoid the daily commute. This run down of how a benefits package helps the employer offers food for thought.

The intangible benefits to you of offering a benefits package can include; parity with competitors, improvement of staff wellbeing and the meeting pensions regulations before they are imposed.

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Small Business Owners: Ignore These Cyber Security Tips at Your Own Peril

Data theft and other cyber crimes are on the rise, making it important for SMB owners to start following cyber security best practices. Many SMB owners don’t have the knowledge or time to develop a cybersecurity plan, so we are here to help.

Cyber security doesn’t have to be complicated or expensive to be effective. SMB owners can implement these straightforward policies and practices below to improve security without making life too hard or adding many new business expenses.

Train your employees

You’ll need to teach your employees about cyber security best practices. If you have a large team or a lot of remote workers, then think about using online training tools. Look for vendors that offer custom elearning development, so you can create training best suited to your workforce.

Lock computers when away from your desk

Locking your computer when you step away is one of the easiest ways to improve cyber security. It removes the risk of someone seeing something they shouldn’t or snooping through your files while you’re in a meeting or grabbing something to drink.

Set your computer to lock after two minutes of no activity and insist that all your employees do the same.

Use strong passwords

Ensure that you and your employees are using passwords with a mix of letters, numbers, capitalization, and special characters. You also want the passwords to be unique and not obviously related to a person’s life. Avoid birthdays, nicknames, children’s names and other things that can be guessed.

If your employees can’t come up with strong passwords, then start using a password generator.

Install firewall software

A good firewall will keep many security threats from ever reaching your network. You also gain the tools to limit the sites that your employees can access at work, and block IP addresses or domains that are known to deliver malware.

Use anti-virus software

Keep trojan horses and other data-stealing software off your system by installing and regularly updating your antivirus software. Every employee should have up-to-date virus scanning and protection software on their electronic devices.

Setup anti-virus software to download and install updates during off-hours, so you don’t have to depend on employees to remember updates or take time out of their days to install them.

Encrypt sensitive information

Add an additional layer of protection to your most sensitive information by encrypting documents and their folders. Many cloud storage services offer basic encryption, but there is nothing wrong with getting even more protection.

There are many services that will allow you to encrypt documents including email. Some are cloud-based while others require software to be installed. Do a little research and you’ll find one that meets your budget and security needs.

Keep software up-to-date

Everyone complains about software patches and updates, but they are essential to cyber security. Updates remove known security flaws and often remove vulnerabilities before they become widely-known or exploited. Almost every update from Windows, Apple or Google Android includes security improvements, so don’t neglect to install them.

Separate guest & employee Internet connections

If you regularly host non-employees for meetings or offer public wifi, then it’s important to keep your business data separate from everything else. Setup a guest network or guest credentials that visitors can use for internet access. This extra layer or security will make it harder for cyber criminals to get onto your network and snoop around.
There is always more you can do to help keep your business secure and ensure that steady growth continues happening, but this list will let you thwart the most common ways that hackers gain access.

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Ocean Survivor is Overall Winner of InterTradeIreland Seedcorn 2015

Ocean Survivor was named the Overall Winner of InterTradeIreland’s Seedcorn competition, winning a cash prize of €100,000 at the grand final held recently at Clontarf Castle.  The other main winner was Dublin company, SiriusXT who won the Best Early Stage Company Category award and a cash prize of €50,000.

About the competition

The Seedcorn competition is the island’s biggest business competition for new start and early stage companies and is aimed at companies with a new funding requirement. It has an overall cash prize fund of €280,000, and does not involve taking any equity stake.

The Seedcorn competition imitates the real life investment process providing companies with the opportunity to put their business idea to the test and to ensure that it is investor- ready and stands up to external scrutiny.

About Ocean Survivor

Overall winner, Ocean Survivor, is based at the University of Limerick.  The company manufactures a range of safety equipment aimed primarily at the off-shore oil industry. Ocean Survivor is currently developing a simple to use technology that mitigates the effects of hypothermia, while promoting comfort and mental well-being in a survival situation.

Following its win, Ocean Survivor plans to invest the prize money in securing the necessary trials, standards and personnel required to bring its product to market as soon as possible.

About SiriusXT

Best Early Stage Conmpany winner, University College Dublin (UCD) spin-out, SiriusXT, has spent eight years developing the technology for its soft x-ray microscope called SXT.  SXT is the first soft x-ray microscope of its kind in the world; it is a benchtop system that allows researchers to produce images in their own labs. Their product takes a powerful laser to make a little fireball as hot as the centre of the sun and about a tenth of the width of a human hair in diameter. This fireball produces a kind of light that allows them to illuminate single cells or tissue samples and produce beautiful 3D images of cells that cannot be produced any other way.

The images reveal in unprecedented detail the inner workings of life, drugs and disease on a cellular scale. The light sources that have been used to pioneer the technique are the size of a football stadium and cost over €250 million. Their light source will fit on a small table, and will let disease and drug researchers see changes in cells with a tool they can easily fit into their microscopy labs.

Success for Regional Finalists

Six additional companies walked away from the competition with a €20,000 cash prize, after they were recognised as the regional winners in the Best Early Stage Company and Best New Start Company categories.  These were KillBiller, Aphix Software, Kong Digital and Rendicity, which are based in Ireland and Northern Ireland companies, Modern Democracy and Photonics Measurements.

Seecdcorn Support

To date, InterTradeIreland has supported over 2,151 enterprising companies through the Seedcorn process. With €197 million in new equity being raised by the companies who have reached the regional finals stage of the Seedcorn competition over the past 12 years, the competition has a strong track record of supporting early business start-ups to become investor ready.

Further details are available on www.intertradeireland.com/seedcorn.

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5 Lamps Beer at “I believe” in CHQ

As part of “I believe“, Ulster Bank has given a stand to their clients to sample the Christmas atmosphere, sell and make the public aware of their offerings.

Over the next weeks you can visit them at the Food and Craft market. On Saturday 5 December, it is the turn of 5 Lamps Beer.

5 Lamps Beer

The 5 Lamps Dublin Brewery was set up in early 2012 and their first beer The 5 Lamps Dublin Lager was launched in September 2012. The first home was down on the North Strand by the iconic Five Lamps and hence our name.

Their goal was to offer an Irish lager which while hand crafted and produced using only natural ingredients is also accessible and easy drinking and provides a real alternative to the commercially produced international lagers available in Ireland. In the late spring of 2013 they opened the Brewery in the heart of the Liberties (in the shadow of another fairly well known Brewery!)

Visit them at the fair or visit their website.

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Baked With Love At “I BELIEVE” in CHQ

As part of “I believe“, Ulster Bank has given a stand to their clients to sample the Christmas atmosphere, sell and make the public aware of their offerings.

Over the next weeks you can visit them at the Food and Craft market. On Friday 4 December, it is the turn of Baked with Love.

Baked with Love

Baked With Love is a family run bakery based in Monaghan town. The company supplies to the retail a wide range of  premium breads, pastry and mini cakes with modern flavours and designs that have a perfect balance of rich flavours and sweet satisfaction. The diverse product  range  is build  around Convenience, Premium, Health & Wellness.  Bramley Apple Twist- Snack With A Twist and Three Bite Cakes are absolute hits among consumers and they love so much the unique combination of flavours and the intricate design of the products that are great for eating on-the-go.

Visit them at the fair or visit their website. You can follow them on twitter as well @bakedwithloveie

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Got an Opinion? Help Make Small Business Can Better with this Quick Survey

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Everything Your Business Needs To Know About Starting A Website

A business website is an essential aspect of running a successful enterprise. Without a website your company loses credibility and opportunity, as we all check Google first before we use a service or buy a product. Your website must also act as a reflection of your brand and feature all the important and relevant information your customers are searching for online.

To ensure you set up your site correctly to create the best impact, here is a quick guide featuring everything you need to know about starting a website:

Domain name

It’s important that you think of a website address and check that it is available to use. Once you’ve settled on an address, purchase the domain name and use this when building your website. It’s a good idea to ensure your domain name and company name are the same, so you are easily found when searched for.

Look into web hosting

Every website needs a host and this can be done for free via BT or Google but doesn’t come with any assistance or on top services, everything must be sorted yourself. Business web hosting from UK2 is a good option to consider when building your site, and allows you to create your website, receive a free domain name and have maintenance support from a team of experts.

You can use a basic template or pay a designer

When it comes to what your website looks like, you need to decide whether you’re happy creating one using a basic free template or investing money in a professional web designer to create a certain look for you.

Your site needs to be packed full of relevant content

It’s important that your site is contains keywords and relevant information for those browsing and that all this can be found in easy to access places. It’s also a good idea to consider incorporating a blog into your site, which will feature industry-related posts that answer questions people might have or feature updates on the business itself.

Ensure your contact details are easy to access

You’d be amazed how many websites out there don’t feature easy to access email addresses and telephone numbers or feature their opening times.

Get visitors to… visit/

Once your site is set up, featuring all the correct branding and lots of informative information about your business, then it’s time to actually get people to pay you a visit online. This is where SEO comes in and even if you aren’t a digital marketing expert there are still things you can do to improve your search rankings and visibility online:

  • Do keyword research – then ensure all the important keywords are included in your on page content. Google adwords keyword planner is a useful tool for finding out which searches are best to include. However, do not stuff your content with keywords, you can be penalised if you use the same phrase repeatedly.
  • Avoid using a splash page – these are homepages that require the visitor to click through to the ‘real’ site and can have a negative impact due to a lack of written content, therefore affecting your ability to rank in search engines.
  • Put time into link building – off page is as important to your website as the on page content. That’s why you should try to get involved with writing guest posts for other industry related sites that will get people clicking through.
  • Avoid duplicate content – above all do not use content from other sites or replicate content you have already written on your site on another page. Google will penalise you for it and it will affect your search rankings.
  • Promote your site on social media – a good website needs a decent social media plan to back it up and sharing links to your site on Twitter, Facebook and Instagram will improve the rate of those click throughs.

Starting up a website is an important step for any business and one that requires plenty of thought, time and money to invest and the aim to use it to its highest potential.

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5 Ways That Start-up Companies Can Grow and Increase Their Sales

Start-ups need money to grow and in the case of most businesses this means that they need to increase their sales. So, how do you go about doing this?

Well, we’ve compiled a list of 5 different ways that start-ups can increase their sales and grow their businesses to new levels – see below.

Sort, rank and follow up with your sales leads

One major mistake that many small businesses and start-up companies make is not having a good way of ranking and tracking their sales leads on a consistent basis.

Large sales organizations tend to use a Customer Relationship Management (CRM) system for keeping track of critical information on every prospective customer over time.  These types of systems allow companies to keep notes on prospective customers, evaluate sales leads based on their likelihood to make a purchase, and prompts follow-ups at certain intervals throughout the entire sales process.

However, even if you are operating a small company that doesn’t have a big enough budget for running a large CRM system, sorting and ranking sales leads is still possible.  You can do this sorting and ranking process by simply tracking your sales leads on a spreadsheet and prioritizing them based on most promising or highest potential.  After your sales leads are all sorted and ranked, you will then want to “nurture” them.  This isn’t done by just making one cold call to them, but involves having a series of contacts with them over time in order to build a close relationship with them and provide value to them along the way, even when it doesn’t lead to a sale immediately.

Over time, follow up with prospective buyers- keep notes from each conversation that you have, including what questions they ask you, and why you believe this prospect fits in well with what you are selling.  Repeat the process whenever necessary.

Pre Sales Support Can Reveal Lost Sales Patterns

Everybody seems to believe that their website copy and sales funnel are great.  However, realistically speaking, it all comes down to not really knowing what you aren’t aware of.  There could very well be usage patterns that may confuse prospective buyers of your products that you really couldn’t have ever anticipated.  By having a solid pre-sales support system in place, you can start to recognize patterns into what is causing lost sales.  Some of the best ways of discovering these issues is implementing a basic pre-sales FAQ, a telephone system such as Grasshopper, or a live chat system such as Olark.

Build your credibility

Trust is the basis of all good sales relationships.  However, if you are a new company without a lot of existing clients, how can you build trust and demonstrate that you are here for the long haul?

One aspect to building credibility may include sharing some of the details regarding the industry experience that your executive team has.  Think about whether you have any advisors on your company’s board that are well connected and highly respected within your industry.  Or if there are any venture capital investors with major ties that are willing to provide your company with public support.

These are the kinds of stories that you need to be willing to discuss as part of your company’s overall sales process.  The sales process for a start-up company  not only involves selling the value of your products to prospective customers, but also demonstrating that your product fits within a broader context and is respected and trusted by individuals who your buyers respect and trust.

Sales Technology

There are so many ways that a brand can improve their business and thus their sales through the use of new technology. One great way to do so is to introduce a POS system. These systems create a smoother and faster ordering process, create a great first impression among customers and also reduce mistakes, increasing customer satisfaction. Many such as those offered by Revel Systems use the attractive iPad as a POS device and they can be used to help anything from single location to multi-location businesses to succeed.

Be Genuine

You will be repeatedly asked about your ROI.  However, to truly get ahead of the curve, you should be thinking about what risks are involved with ignoring certain opportunities.  Keep in mind that when social media first began to steal advertising dollars from television and print, that many CFOs kicked and screamed about it.

Sales is a human process.  You need to be in the forefront of your prospective and current customer’s minds.  Your champion attending a prospective buyer’s meeting might only have a one hour meeting with her or his CEO later that day.  Will your company be discussed 5th or 1st?

Your sales process needs to be managed.  Otherwise, all you will end up with is one “good” meeting after another without every actually getting anywhere.  Many founders make this mistake.  Sales is actually what takes place in between meetings.

These five ways can change the way a start-up does business and help increase sales no-end – helping them grow and succeed.

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Breaking Down Business Processes to Maximize Efficiency

If you want to maximize efficiency in your business, you must take two big steps. The first step involves identifying the business processes you use to conduct your business. As an experiment you should monitor everything your business does for one month. How do you collect sales reports? What systems do you use to pay your employees? Where do you store tax records?

Once you have identified the depths of your processes, you must then analyze them to figure out how you can improve them. Try to think of all the time you could save by switching your business processes around to use different types of software. Your business would benefit greatly from new software such as workflow software. You might also consider using business process software.

Consider these tips for improving business processes for maximum efficiency in your business.

Workflow Technology for Better Communication

Have you ever assigned more than one employee to complete the same task? How much time and money did you waste by paying the second employee? Workflow technology can help your business stay organized. Everyone can figure out which projects they should be working on. The interactive nature of workflow software allows for easy and thorough communication between management and employees. Your productivity in the workplace will increase to levels you thought were impossible.

This software also helps you to communicate better with your customers. Once you make the initial sale, your goal is to bring that customer back again. Workflow technology helps you store vital information about a customer. You’ll know their buying habits, their contact information, and even their birthdays. People will love to buy from you if you remember their birthday.

Business Process Management Software

Have you figured out how much time you spend doing paperwork? What could you do with all that extra time? You could save yourself more than an hour each day with the help of business process management software. That pesky paperwork slows you down from contacting your customers and communicating with your employees. It’s time to let the modern software take care of the tedious tasks people used to do on a regular basis.

You’ll be amazed at the speed and ease of the paperwork. Business process management software can help you organize all the legal and financial aspects of your business in one convenient place. You’ll never lose track of those vital tax records again. Better organization will always lead to a more productive working environment for managers and employees. Let the computers do your paperwork so that you can spend your time on more profitable assignments and projects.

Emphasize Teamwork

Your employees might often forget that they work as part of a team. Even if they have individual sales goals, they should always be looking to help a fellow employee make their sales. There can be a lot of competition for commission checks and bonuses, but a helpful team member will be well-respected at work. Teamwork helps people communicate more effectively, and it provides motivation for everyone to do their best. Nobody wants to be the weak link on a team.

The employees could take turns learning and performing all the different operations at your company. An employee could run the business process management software one week and the workflow software the next week. Alternate their roles between customer-facing duties and administrative duties. This knowledge will help them function better as part of the team. Every team member should know each requirement of each process in your company. You’ll be able to find out where the next manager comes from when you cross-train everyone for success.

Consider New Technology

In addition to the new software for workflow and business processes, you could also implement other technology for your company. Work processes become much easier with newer computers at your disposal. You’ll be surprised at how much your current computer slows you down when you run your paperwork through the new computers. Old technology probably costs your company more time and money than you realize.

You can always find deals on the latest computers and smartphones. You’ll stay connected with customers and employees. Connectivity boosts productivity. Your processes at work will run more smoothly when everyone is on the same page. And you won’t have to sacrifice customer service for the sake of making more sales. Sales will increase naturally thanks to a more efficient business. So what are you waiting for? Analyze your processes today to see how you can take your business to new heights.

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