Entrepreneurship While You are 20-Something – Go For It!

If you just cannot fathom working for someone else and making them rich; if you are an independent sort who works best on your own schedule; if you have one or two ideas for ways to make money – things that you are passionate about, then you are probably ripe for being an entrepreneur. And there is no better time than now to pursue that dream. Here’s why:

  • Statistics tell us that only 39% of you 20-somethings are married. This means that you have not responsibility for anyone but yourself. So if you eat Ramen noodles for a while, at least you are not forcing anyone else to do the same.
  • You can be selfish right now – you are pursuing things that make you happy and fulfilled.
  • You are young and have the energy, the risk-taking mindset, and you know that if you fail, you have lot of options for the rest of your life.

Recipe for Success

Over half of small business startups fail within 5 years. You don’t want to be a part of that statistic, so here are some important tips that will get you on your way:

  1. Base Your Business on Something You Love: Perhaps you have a hobby about which you are passionate. Is it something that others will value? Suppose you love to cook up great stuff. Opening a restaurant may be a bit ambitious, but how about a food truck? Do you have a specialty food that your friends rave about? Colonel Sanders ran a gas station and cooked his chicken in the back, eventually selling it to customers. Jessica Eckstrom had a passion for kids with cancer when she began her Headbands of Hope company – a multi-million dollar enterprise today. And she began her business at the age of 19. Can you turn your passionate hobby into a product or service for others?
  2. Start Small: You will probably not be the next Bill Gates or Mark Zuckerberg. But you can begin locally and move to a larger audience gradually. Many small businesses have failed because they were too grandiose in the beginning. Start small, build gradually, and then look for investors. Suppose you develop a very cool app or game. This is known as a “pop up” business. Get it out there on the Apple store and then begin your marketing campaign. And that campaign can be almost fully conducted via social media, the cheapest way to go. You will need to become a bit of an “expert” on social media marketing, but there is plenty of education out there for the taking.
  3. Remind Yourself of Your Goals Daily: You became an entrepreneur for a reason. When you become discouraged, think about why you became an entrepreneur in the first place. Do you now want to compromise those principles and goals? Of course not. You may need to re-group; you may need to pivot a bit. But always keep in mind the overriding reasons for what you are doing.
  4. Embrace Rejection: You may not be an overnight success. Those to whom you try to market your product or service may not be receptive. J.K. Rowling had over 200 rejections before a publisher took her first Harry Potter Think about that when you get discouraged about rejections and move on. You are young and resilient, and that is certainly in your favor.
  5. Use Your Social Media Presence: More than all generations before you, you have grown up with a web presence. Learn how to promote your business on social media. You have the skills – you just need to learn the strategies. Again, there is a wealth of training for free at your fingertips.
  6. Make Connections with Other Successful Entrepreneurs: If you want constant support and encouragement, you need to dump those friends and perhaps family members who are negative and naysayers. You cannot be around those attitudes. Join networking groups of other entrepreneurs both online and in person. Once you surround yourself with other successful entrepreneurs, you have a cheerleading section that won’t quit. And you’ll learn quite a bit.
  7. Promote Your Brand Everywhere: Never attend a social event or go to a bar without an “elevator pitch” and a business card. People will ask you what you do. You need an exciting and compelling 30-second pitch to present, along with your card. You never know who you may encounter. 

If you are really serious about this “being on your own” stuff, and if you have the passion for what you are offering, the rest is all detail. Get going on your dream now – you are at exactly the right point in your lie to do so.

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Growing Fast but Smart: 6 Hiring Tips for Small Business Owners

If you were the head of a large enterprise, hiring new staff would probably less of a headache. You would have staff who is well-versed in employment law, recruiting practices, researching candidates, and conducting interviews. These staff members would be able to quickly review all CV, conduct phone screens, and even first interviews. Your role would be to conduct final interviewers, or even to step out of the process entirely, leaving the final hiring decisions to department managers. Unfortunately, as a small business owner, these duties fall solely in your lap.

6 Hiring Tips for Small Business Owners

Things can be especially overwhelming if you are hiring your first employee, or first set of employees. Fortunately, there are a few tips that you can use when you first begin to navigate the hiring process. Hopefully this will make things a bit less daunting.

  1. Prepare a Set of Appropriate and Relevant Interview Questions

It may be tempting to keep things informal by conducting interviews as a casual, conversational, getting to know you session, but this is only asking for trouble. It’s too easy to miss key points if you do not have a list of questions that you plan to ask.

In addition to this, writing out your questions before hand gives you a chance to make sure that you are not asking anything that could get you into trouble. If an interview happens to go too far off topic, you can also use your list of questions to get both yourself and your interviewee back on track.

  1. Re-Read the CV of Any Client You Have Called Back for a Second or Third Interview

You may interview more than a dozen possible hires before you create your short list of callbacks. There’s no possible way to keep track of the relevant information about each of them.

Before you a carry out a second or third interview, take a few minutes to remind yourself of each person’s education, experience, and skills by reading over their resume one last time. You’ll be better prepared and you won’t risk embarrassing yourself by asking irrelevant questions.

  1. Follow Up with All Interviewees

As a matter of personal courtesy, be sure to follow up with everybody that you interviewed, even if it is to express your regrets. Even if they aren’t getting the job, the folks you interviewed will appreciate any feedback that you give them, and simply knowing that they can continue their job search.

If you develop a reputation as an employer who does not let interviewee know that they are no longer being considered, you will likely lose word of mouth references that can be so important when filling new positions.

  1. Value Your Gut Instincts

Hiring a new employee is more involved than simply matching skills, education, and experience with your requirements. You want to hire a person who fits into your little organization and is trustworthy and reliable. You want to work with somebody who is going to thrive in your work environment, get along with others, and demonstrate the passion and hard work that is required when working for a small business.

If you suspect that a potential employee won’t fit into your team, the best thing you can do for all involved is to move on to a candidate is a better fit.

  1. Use Networking in Addition to Posting Positions for Hire

Get word out to your online and offline contacts that you are hiring. You may be very surprised at how quickly candidates come your way via referrals from friends and business contacts. Don’t be afraid to mention that you have openings on social media pages either.

The more avenues you take when reaching out to new hires, the more likely you will be to fill any openings quickly. In fact, many younger job seekers will look for jobs via social media sites more often than they will traditional job sites.

  1. Be Clear and Detailed in Your Job Postings

If you have requirements about which you have no flexibility, make this clear when you write the post advertising your job. In addition to this, if you have specific instructions about how you wish to be contacted, or the format in which you would like to receive the job seekers’ CV, this should also be explicitly stated in the job posting.

Keep in mind that the more clear you are, the less likely you will have to spend time sifting through applicants of candidates who do not meet your requirements. Before you send your job posting off to be published, read it over and over from the perspective of a job seeker. Then, ask yourself if more clarity is in order. If you have a friend or acquaintance that is familiar with all of this, you might see if they will take a look at your job posting for you.

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What All Entrepreneurs Need to Know About Working from Home

As a budding entrepreneur, working from home might feel like a dream come true. You won’t have to worry about long commutes, and you can even save on daycare expenses, right? But it may not be so simple. Take a look at this list of considerations all work-from-home entrepreneurs need to think about before taking the plunge.

Distractions

When you are home, you can be distracted by events that would normally not happen in an office setting. For example, if your dog barks at the mailman, the laundry goes off every hour, or if your neighbor calls to ask you to watch her child after school, your attention is being pulled away from your work. This can lead to a lot of wasted time over the course of a workday.

To work at home effectively, you need to set boundaries. Set up a home office for yourself and set firm, but not rigid, work hours. One boon of working at home is flexibility, but you need to be careful that your time is not too flexible. If you make that mistake, you may find yourself falling behind and working into the night.

Childcare

One particular distraction has to do with the youngest members of your household. If you currently have childcare for your little ones, don’t be so quick to end your arrangement. Small children require a lot of your attention, and if you plan to work from home, you need it focused on work during your set hours. You can try to get everything done while they are in school, but you may need an extra two or three hours in the afternoon after they get home.

If you want to take your kids out of daycare, consider hiring a nanny to care for them at home while you work. Another option is to work a shift opposite of your partner’s. Make sure they are able to handle all childcare while you are working.

You Will Need Your Own Equipment

When you work in an office, you normally get to use your employer’s computer, printer, paper, copy machine, and other office equipment and supplies. This is not the case when you work from home. Be sure to build room in your budget for things like printer ink, postage, and file folders. Save on office supplies by finding online deals and discounts on everything from 4inkjets promo codes to in-store coupons for pens and staplers.

Taxes

The bad news about being self-employed, is you are now responsible for an additional self-employment tax. The good news is, you can take deductions for your business as allowed by the law. Count on hiring an accountant to walk you through the process of determining which deductions you can legally take, and be prepared to pay taxes quarterly. Having an organized system is the key to keeping your at-home business on track.

Becoming a work-at-home entrepreneur can be rewarding in many ways. Just be sure you plan ahead and understand what will and will not change about your situation. With foresight and a can-do attitude, you should be able to clear the hurdles that go along with starting a new business out of your home.

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How Can You Get Individual Superstars to Work Together?

When you have a small business, you need to have the best hire to be part of your tram. However, it’s not always a piece of cake to gather aces and put them on their best places and get them to work altogether.

Most managers are then faced with the question on how to combine their talents, skills, and brains for one project and lead them to work harmoniously.

Vince Lombardi believes that the secret to building a team of superstars is to motivation them to work towards a common goal. But even if we’re not talking about sports, the same motivation is quintessential in any team, especially in the workplace.

In the Team Effectiveness Review led by Elaine Yew at Egon Zehnder during the late 90s, she discussed the six critical team competencies that can make an A-team thrive.

Let’s explore the six ingredients that make individual superstars work great with a team.

Balance

It’s not enough that the team understands the importance of diversity of skills and strengths. They should be also willing to incorporate them. Dan of The Leadership Freak noted about 13 reasons why teams lose momentum and one of them is dominant members who cause others to feel insignificant.

As the leader, you are responsible to help your members understand each other’s skills and strengths despite the fact that superstars tend to be “me-focused”. By identifying each superstar’s motivation, you can work around how to best motivate and inspire them to work with others without feeling the need to be always be on the spotlight.

Energy

An ambitious team thinks about long-term momentum at a high level. Superstars are naturally driven individuals who always have the thirst for victory and excellence and each member’s enthusiasm would easily rub off on others.

Alignment

Do your team members understand the larger team purpose? If not, you may want to direct all theirefforts on one central objective. It’s time to leverage their thinking. TribeHR Staff said businesses are most successful when employees’ personal goals are aligned with that of corporate goals. Yes, while each member may have personal goals and priorities, team leaders should aim to make the business thrive and ensure that each team player’s goal aligns with that of company’s.

Resilience

Author Margaret Heffernan said that social capitals make a group resilient. By that, she means trust, knowledge, reciprocity, and shared norms. If you are a team leader, it helps to show your team the outcome of their collected efforts. Writer Glenn Llopis said one of the ways to inspire a team is to make them feel that their hard work makes a difference beyond just profitability.

Efficiency

One of the biggest challenges to teams is how to deal with pressure not only individually, but also as a team. You may encourage your team to try a few quirky de-stress hacks such as photography contest activities or simply employee’s day out. After a super-busy week, your team deserves relaxing and reenergizing activities to keep them motivated and happy at work.

Openness

Do the team members’ value engaging with the broader organization? When each member has connection to one another, it becomes effortless for them to share ideas, concerns and contribute towards the common goal better.

Having great individuals work together as a team is a great opportunity and a challenge to focus on the over-all and high level goals. By focusing on the over-all objectives, one can minimize the potential clashes within the team and make the best use of individual talents, skills and take advantage of the adversity of the group.

Having aces on their best places allow each team member to feel significant without having the need to be constantly on the spotlight and think more of the common goal as opposed to focusing solely on individual ones.

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How Will The New Companies Act Affect Businesses In Ireland

The long awaited Consolidated Companies Bill that came into force on the 1st June 2015 has affected huge numbers of businesses throughout Ireland. The new law essentially consolidates the existing Companies Acts of 1963-2013 into a single piece of legislation that requires business owners to make a number of changes over the next 18 months.

It’s the largest reform of company law in over 50 years and is intended to make the process of registering and operating a business in Ireland easier. Some of the key changes include:

 

The creation of two types of Private Limited Company

Any business currently registered as a Private Limited Company (PrC) will have to decide between one of two new options.

Private Company Limited by Shares (LTD)

Expected to be used by corporations, under the new law an LTD company requires:

  • Only one director as long as they’re a member of the EU and over eighteen years of age.
  • If a LTD company has one director it must appoint a separate company secretary that can either be an individual, or a corporate body. If you chose an individual, this cannot be the same person who fulfills the role of director.
  • A new LTD company will have “Limited” after its name.
  • Previously, businesses had to state their business objectives in the Memorandum and Articles of Association document. This will be replaced by a single document (commonly referred to as the “constitution”) and businesses will no longer be required to state their objectives to the government.
  • The omission of the objects clause allows the company to trade in any lawful business or activity.
  • Companies are no longer required to hold an Annual General Meeting.
  • May pass written resolutions by the relevant majority.

 

Designated Activity Company (DAC)

Certain companies are expected to become a DAC including charities, management companies, regulated financial institutions and companies limited by guarantee.

  • You must have at least 2 directors both over the age of eighteen.
  • All DAC companies (except charities) will require a change of title that includes Designated Activity Company at the end of the company name.
  • A DAC must still hold Annual General Meetings.
  • Companies will have a two-page constitution that states the objects for which the company is incorporated.
  • A DAC can claim eligibility for an audit exemption.

 

Codification of Directors

To clearly outline responsibilities, under the new law there are now eight principle duties that all directors must adhere to:

  1. Act in good faith.
  2. Act honestly and responsibly.
  3. Act in accordance with the company’s constitution.
  4. Not to use company property unless approved by the constitution.
  5. Not to fetter discretion unless permitted by the constitution.
  6. To avoid conflicts of interest.
  7. To exercise care skill and diligence.
  8. To have regard for the interests of members as well as employees.

For anyone found to be breaking the new laws, fines will range from €5,000 – €500,000 depending on the severity of the offence.

 

Loans to and from Directors

The rules surrounding loans to and from a director has also been amended. If there is no appropriate documentation surrounding the terms of the loans, the following will be presumed:

  • Loans to a director will be subject to interest and repayable on demand.
  • Loans from a director will not be considered a loan and won’t bear any interest.

 

Foreign Companies

For foreign companies with a presence in Ireland, the new Companies Act has abandoned the concept of “place of business” cancelling the registration numbers of any existing business.

For foreign companies that meet certain requirements you may want to consider registering the business as a branch.

There will be an 18-month transition period from the 1st June 2015 and any company failing to act within this timeframe will automatically be deemed to be a DAC during the transition period, and a LTD after the transition deadline. Failure to convert to the appropriate company type may cause legal issues for the company, shareholders and directors.

This post was written by Open A European Company.com. Helping entrepreneurs, startups and businesses with company incorporation and formation in Ireland and the rest of Europe.

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Sun Life Enterprise & Innovation Awards

Sun Life Financial has worked alongside Waterford Institute of Technology to promote enterprise and innovation among Computing students and this was never more evident than at the fourth annual Sun Life Enterprise & Innovation Awards.

Two outstanding students picked up the annual awards. The Innovation Award for a project that demonstrated uniqueness went to Sophie Renshaw from Charleville, Co Cork for her project ‘Deploying Openstack on Small Scale Architecture’.

The Enterprise Award for a project that demonstrated commercial potential went to Samuel Haycock from Clonmel, Co Tipperary for his QRLang project, allowing for complete games to be coded into a QR code.

Competition for the two awards was fierce with 20 projects submitted from a pool of final year honours undergraduate projects. Ten finalists invited to showcase their projects at an exhibition at Sun Life’s newly refurbished office in Waterford.

Following the exhibition, David Healy, Senior Vice President Client and Technology Services, SLF, United States, presented Sophie and Samuel each with a prize of €1,000.

Commenting at the ceremony, David Healy said, “The level of innovation and application of technology I have seen here today is outstanding and it’s only through innovation and idea generation that the global economy will continue to grow. It is really important for Sun Life to maintain and develop our links w  ith colleges such as WIT. I would like to congratulate WIT for the quality of students and projects we have seen here today and reiterate our commitment to nurture this type of innovation at the Institute. I’m looking forward to being part of this event again next year.”

Professor Willie Donnelly, President of WIT and founder of the globally renowned ICT research centre TSSG congratulated Sun Life on its courageous decision to set up in Waterford 16 years ago which has had immeasurable benefits for the city and the wider south east.

Prof Donnelly went on to say that “the institute and Sun Life have forged a deep relationship founded on strong synergies and mutual goals. Our two organisations have collaborated on multiple levels over the years at both undergraduate and postgraduate level. The Masters in Communications developed collectively by WIT and Sun Life defines the industry-academic collaboration at the heart of what a technological university is about. At the centre of the programme is the concept of academic responsiveness building on the institute’s excellence in teaching and research to deliver regional economic impact.”

Karen Burns, General Manager Sun Life Waterford remarked on the standard and quality of the projects as ‘outstanding’.

Outside of these awards, Sun Life has a long standing relationship with the institute with 60% of the workforce having studied on undergraduate or postgraduate courses at some point in their career.

The successful finalists were: Samuel Haycock, Sophie Renshaw, Tony Finn, Stephen Long, Jamie Hegarty, David Ryan, Jamie Moore, Daniel Treyvaud, Eamonn Ryan and Seán Bray.

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Start-up Story: Grant & Leng

Our Business

Grant & Leng is a Chinese business services company. We provide startups and small businesses in the UK & Ireland the services need to do business in China. The services we provide range from translation and localisation of documents, software applications, sourcing and selling products in china, setting up a business in China, investment sourcing, visas, market research, marketing, language and cultural training.

The benefits we bring to customers is an easy, hassle free way of doing business in China and engaging with a 500 million consumer market (same population as the EU). The main barrier we find is the language and culture. So we provide custom training to organisations to help in this area as well as using market research to help our clients on the ground in China find out if their business is viable there. We target startups and SMEs as we provide competitive prices that will not break the bank.

Why did we start it

We started up as within the UK & Ireland the governments in all regions are pushing businesses towards China. China is seen as the next big economy after the US. Most products we use today are made in China and the economy there is moving from a manufacturing to services economy. This may take 10 years but now is a good time for foreign companies to adapt to the Chinese way of doing business.

We also have in our strategy to help adapt markets such as the tourism industry in UK & Ireland towards Chinese tourists. The Chinese government themselves estimate there will be around 500-600 million Chinese tourists globally per year by 2017. We therefore need our hotels, tourist attractions and restaurants to adapt to this market and attract them. Simple things such as website and leaflets translated into Chinese would make tourists more likely to visit. The UK & Irish governments have helped in this manner by agreeing a joint visa scheme to allow Chinese tourists to get one visa and visit each others countries.

Where do we see it going

We see our business developing and expanding through the UK & Ireland. We have setup in Belfast to access the Northern Ireland market but also have obtained clients in the Republic of Ireland and Great Britain. Our position in Northern Ireland allows for this flexibility. We see ourselves opening offices in the future in Dublin and possibly London.

We are continuously partnering with Chinese companies that help startups and do work in IT and manufcaturing. We hope for this to increase so we have a wide range of contacts in China to help all types of business expand there or source products there.

How to grow

To grow we need to change attitudes. Talking to businesses there is an attitude that China is too far away to do business there and its too corrupt. In today’s global world no where is too far away. Businesses tend to focus more on the EU and US market as they are safe in their view in relation to culture and language in most cases. We want to break this attitude. With the required help from our company we can take the language and cultural elements out of the equation and get the businesses right in and working with China. Being there to support our clients we hope they will change their mindset towards doing business there.

What have we learnt

As we started the business we learned that the new methods always mentioned in the media such as facebook, twitter etc maybe a good way to advertise your business and get clients. But having events and talking face to face with potential clients is still the best way. You need to be seen to get your name known, just sitting putting tweets out and creating facebook profiles will not show the true business.

Tips for other businesspeople starting out

Make sure and have your business planned out. Don’t be starting your business then make up what your doing along the way. As when your talking to potential clients in meetings they will get the feeling you haven’t thought your business through very well. Always have a clear aim and stick to it, read it through in your head everyday to keep that aim a priority. When you reach that aim you will know you have succeeded.

Written by Davy Grant. For more information about this business please visit http://www.grantleng.co.uk. You can share your start-up story too – follow this link.

 

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Calling all Innovators & Entrepreneurs, we need your help & your green VOTE !!

As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times our population.

Hence we need your help…

One of our company’s, Surface Power HONE which has developed a revolutionary “daylight” powered Nano-heat engine technology is short-listed (final 18 was judged by experts) for the 2Degrees Champions Award –  “Innovation of the Year” which is the world’s leading collaboration platform and service for sustainable business with over 46,500 members from 177 countries. https://www.2degreesnetwork.com/

Surface Power HONE has nearly 7,000 installations of this patented technology over 8 countries to date and it has been kept fairly secretive until recently. The technology was field tested in the West of Ireland & New Zealand as the daylight levels are some of the lowest in the OECD. In short, it replaces the use of oil and gas for heating and cooling with free daylight. Have a look at LIVE customers on our website such as the UK National Health Service running their hospital’s central heating on free “daylight” (sounds mad but true !!)

The next phase of the 2Degrees “Innovation of the Year Awards” is a voting stage which will reduce the final 18 to 5 for the big awards ceremony and we need your help and your vote. 

Although already in the short-list of 18, we are the only Irish Technology company in this shortlist and are up against huge players such as Nestle, General Motors & B&Q.

You can vote for us by clicking the link below to get us into the final 5 and we thank you in advance for that vote. Be sure to tweet it afterwards using the link so we can personally send you a thank you tweet. Go raibh maith agat as do chabhair.

Best Regards, John Quinn, CEO. (Twitter – @johnquinn_irl )

Read our story and VOTE from below.

https://www.2degreesnetwork.com/groups/2degrees-community/resources/surface-powers-nano-engine-harvests-light-generate-heating-and-cooling/

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Start-up Story: SqueezeIT – The Home Straight

Read part 1, part 2 and part 3.

The next thing I needed, obviously, was my own website so more research, I eventually contacted Webbiz and met with them, they seemed to have their heads pretty much screwed on so I gave them the gig – I had written most of the text for the site anyway – and after much toing and froing they came up trumps and as a result they will be helping with some minor aspects of the mobile conversions which is great and this will add another dimension to the business.

I was also looking at ways to advertise for SqueezeIT and contacted Emergo and met with them too and they have also decided they want to actually partner with SqueezeIT which is absolutely fantastic as they are also based in Germany so that could be another possible market for the business going forward.

I am also in talks at the moment with a representative from Lyoness to provide the service to them by offering it to their client merchants both here in Ireland and overseas, especially in the USA and the UK.

Currently I am looking for a “home” for SqueezeIT and should have something sorted soon, fingers crossed!

So if anyone out there would like to avail of our service just visit SqueezeIT.ie and all the details are there and as an opening offer we are prepared to waive the 100 euros deposit for the 1st 5 businesses who sign up with us regardless of which of the three options you choose to use and we will feature your site on our site also from time to time to say thanks.

Written by Aidan Murray. As part of ‘Use SBC as a channel’ initiative, SqueezeIT has an exclusive offer for SBC members: “We will waive the 100 euro deposit for the first five companies that sign up for our service with us and will give a 50% discount for the next five businesses.”

For more information on this business visit Partner Site: emergo-online.com | Email: squeezeit@yandex.com |Phone: 087 261 7576.

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Start-up Story: SqueezeIT – My Fight Back

Read part 1 and part 2.

I then checked out Thebeesknees in California to make sure they were legit, they even phoned me and answered any questions I had for them so that put my mind at ease and I could buy the software in a white label (see Wikipedia) version which meant I would own it outright.

Researching Irish market

So next I decided to research the Irish market again in more detail and be the master of my own destiny – and hopefully business – to see if anyone was specialising in this type of service and found that although there was plenty of web design companies offering mobile site services none were specialising in adapting websites for mobiles so I decided to keep going. I was actually beginning to enjoy my little adventure!!

I even contacted some of them to see if they would be interested in working with me and needless to say I was underwhelmed by the avalanche of responses I received.

I joined meetup and went to various meetings and got mostly positive feedback on what I wanted to do during 2014 as further research and also to network but everyone was “too busy” or wanted to be paid from day 1 which was not possible. Discouraged? Moi? No way Jose!!

Name and resources

I decided on the name SqueezeIT for the company and registered the name with the Companies Registration Office (CRO).

Actually one company I contacted said that they could offer the same service as me but after four weeks I still haven’t heard from them, so go figure. I also researched pricing in the market and drafted a business plan.

One thing I was adamant about was to use my own resources to get everything started and not rely on others until I had something to “show” for my efforts as I also wanted to find a business partner to work with from a similar technical area as mine to achieve some credibility.

I then researched and decided on my target market – both offline and online – but that I will keep under wraps for now as it has been decided on at this stage but it did take some time. The devil is in the detail as they say.

To be continued…

Written by Aidan Murray. As part of ‘Use SBC as a channel’ initiative, SqueezeIT has an exclusive offer for SBC members: “We will waive the 100 euro deposit for the first five companies that sign up for our service with us and will give a 50% discount for the next five businesses.”

For more information on this business visit Partner Site: emergo-online.com | Email: squeezeit@yandex.com |Phone: 087 261 7576.

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