When it comes to creating strong connections, networking is most effective when online and offline activities are combined.
Social postings can help build our profiles, but it can also be difficult to be ‘heard above the noise’ of the millions of daily online posts.
Some years ago I helped build and grow a global online network. To achieve this I used Linkedin, Twitter, Facebook and email marketing. However, I discovered when physically launching the network in New York and London, that ‘on the ground’ networking was as important as the online activity.
Each of us has a combination of strong and weak connections within our networks. We all need to work at improving our networking skills. Here are some tips to help nurture your own business network.
Harry, meet Sally
As appropriate, make introductions between your connections. Ideally you should seek the permission of both parties. We all remember those people who made introductions for us which proved beneficial to our businesses.
Pay it forward
Reach out to share information that may help your contacts. It’s good to ‘pay it forward’ and not to be always looking for something for ourselves in return. This attitude has been a key component in the success of Silicon Valley’s start-up ethos.
Give due credit
Engage with your online connections directly (e.g. by congratulating them on new career roles.) This also gives you a chance to update them on your current situation and explore possible synergies that may exist between you.
Ask to get
The old adage is true: if you don’t ask you don’t get. Use the knowledge and influence of your network, by asking for help when you need it. Most people are glad to help, if they can. It is equally good to engage and offer your help to others. After all, what’s the point in building networks if we don’t help
