Interior architects Claire Price and Elaine Regan (above) launched HouseEdit.ie, a digital interiors platform, in September 2016. Here, Claire Price tells their story so far.
How would I describe what we do? HouseEdit.ie is an online interiors, lifestyle & sourcing guide, that offers affordable, shoppable content. No more searching for hours on end to find the perfect side table, lamp or rug. House Edit has all your favourite high street brands on just one site. Imagine a boutique Amazon for interiors with expert advice and inspiration.
Staying afloat during the transition from the design studio to online interiors and lifestyle destination has been our greatest achievement to date.
Like all new businesses, we’ve had weak moments. Pre-launch we were working 18 hour days, and we had to dig deep. Cash flow was always a challenge as we began to take on less studio work. But somehow we navigated our way through.
“I used to laugh at his TV commercials years ago; now I listen to the guy on a daily basis.”
Taking time out to step back from the business helps when you get a setback. Getting out and reluctantly exercising also really helps to focus. Personally, my secret weapon has to be Tony Robbins, a life and business strategist. I used to laugh at his TV commercials years ago; now I listen to the guy on a daily basis.
How do I feel about risk? It’s an inevitable part of business but calculate it and protect your downside. Providing you don’t leave yourself destitute, losing your initial investment in a business isn’t the end of the world. Owing the bank a ‘ginormous’ loan, however, may be. So try to be strategic.
“It’s very easy to get caught up with the small stuff and lose sight of the primary objective: delivering an excellent service and growing your
