Pokémon Go has taken the world by storm. But its more than just a game; it could be a tool to drive sales for your small business.
Most savvy business owners know the value of Facebook, Twitter and Snapchat to promote their services, but they may know of the phenomenon that is Pokémon Go.
Since its launch on July 7, the virtual reality gaming app has already overtaken the likes of Twitter, WhatsApp, Instagram and Snapchat in terms of daily usage by people. Nintendo’s share price has skyrocketed accordingly. The craze has taken hold in Ireland since its recent launch. But what relevance is any of this to Irish SMEs, and what benefits could a video gaming app possibly bring to your small business? The answer lies in the nature of your company, and your willingness to engage with the world of Pokestops and Pikachus.
What is Pokémon Go?
Pokémon Go is a free to play ‘augmented reality’ video game that iPhone and Android users can download onto their phones. It is also highly addictive. What sets Pokémon Go apart from other video games is that is uses the real world as its backdrop; users move through ordinary streets, parks, shops and so forth on the hunt for Pokémon – digital creatures visible only through the user’s smartphone. Pokémon Go players are out roaming the streets interacting with the outside world, and clever retailers are beginning to attract the players to their stores.
Increased footfall
It’s important to understand that the game features two types of fixed locations; Pokestops (where players stock up on virtual supplies like potions) and Pokémon Gyms (where players battle their Pokémon against one another). These locations are often shops, coffee shops, and casual restaurants. Even if a business isn’t a designated Pokestop, there is probably one nearby and the players passing by this business on their way
