QRVO, Quick Response Voice Over, is an unusual and yet, simple, piece of technology. The original QR, Quick Response, code, was originally developed by Denso Wave, a Toyota subsidiary, as an industrial function in vehicle assembly operations. The alphanumeric, high capacity barcode, has been re-engineering to now include a professionally recorded voice over, and combined with Analytics, offers an abundance of consumer friendly applications.
The QRVO code, can be scanned with Smart Phones and Mobile Devices. There is not a requirement to log in, no URL, no password, and content is nearly immediately available. The content, text, graphics or video, can be a special offer, directions, event/product details, call to action, voucher, notifications.
QRVO codes are effective from stamp size to 48 sheet poster. The client, those in the advertising, branding and promotional sectors can opt to deploy codes on Business Cards, outgoing mails, voucher, loyalty card conventional publications, signage, and packaging.
Clients can include Analytics to monitor the number of scans, and measure, the success or otherwise of campaigns. While the QRVO code remains intact, the content can be altered remotely to match changing market circumstances.
Varied applications
Applications are both wide and varied. In an effort to assuage the negativity about parking charges, QRVO may offer a partial solution.
QRVO codes can be overprinted on parking tokens. The QRVO code can present special offers, discounts to the hard pressed motorists. The initiative may not be a total panacea, but can offer a different, and more acceptable, value to parking charges.
QRVO also offers an information point for the tourism and trekking sector. Visitors can scan information points and, linked to dedicated web content, can log onto local history, Flora and Fauna, and directions to further places of interest.QRVO information points are available as a multi lingual option.
The QRVO can also be included in or on packaging. Producers can utilize video content on a QRVO code to further enhance product details or production processes.
Customer updates and e-zines can now be included on key rings and that information can be regularly updated. The once humble business card now becomes an information point, where additional product or company details are included in an overprinted card. The fashion sector can embrace effective innovation by including QRVO based video on fashion tips, alternative styles and colours.
Signage/Posters can offer text, graphic or video enhancement of the company or its products/events.
QRVO
QRVO clients simply submit the required voice over content and suitable web link or graphic. Our design team will revert with a proof and seek final client confirmation. The finished product is presented in a print ready format. QRVO is non-intrusive, does not require user details and does not impact on data protection requirements.
The original QR code was developed by Denso Wave, Toyota. The current QRVO code was developed in Mayo, to include a professional voice over and added Analytics.
Developer John Moran says “In developing the QRVO code, we looked to Image, Impact, Information and Innovation. We believe we now have a product to meet the criteria. Smart Phones and iPads have in built scan facilities. Users do not require high skill levels. The professionally recorded voice over is consumer friendly. The client has the option to change content and to monitor the effectiveness of the campaigns. QRVO codes can provide a cost and operationally effective information channel.QRVO campaigns can also incorporate Social Networks as an added impact This development has evolved after much trial and error over the past number of years.” QRVO is designed to deliver YOUR business message BETTER.
To see how your company can avail of a free QRVO audit, please forward details to info@qrvo.ie.
Witten by John Moran | QRVO Business Development info@qrvo.ie 087 25 27 407. As part of ‘Use SBC as a channel initiative, QRVO has a special 10% discount on Standard QRVO orders to SBC members and readers.
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