The original QR, quick response code, was initially developed by Denso Wave, a Toyota subsidiary, in 1993, as part of car assembly operations. QR codes are Alpha Numeric, high capacity, quick scan, codes.
The QR code received added applications with the advent of the Smart Phone.
In more recent times an Irish company has re-engineered, and greatly enhanced the code with, non industrial, more consumer friendly applications. The QR code now becomes QRVO, Quick Response Voice Over, an information gateway. QRVO now includes, a consumer friendly voice over introduction, and is linked to analytics and social media.
Smart Phone and Mobile Device users simply scan the code, no URLs, no special password, and are directed to a web site, special offer, video, graphics instructions etc.
QRVO
Clients are assigned a dedicated QRVO which can be deployed as standalone signage, overprinted on conventional material, business cards, outgoing emails. The code remains constant and the content can be changed remotely. The client receives regular traffic updates.
The QRVO Partner channel seeks to engage with those in the ticket distribution area with a view to incorporating QRVO onto the ticket/token .The outcome is an opportunity to utilize the arrangement to promote/advertise local enterprise and events. The QRVO code is overprinted on the ticket/tokens and the content can be regularly updated. The value proposition will be determined by the numbers of tickets issued.
The local business gains, insofar as QRVO provides an additional engagement/ information channel. The analytics reports allows for evaluation, response and impact. Linking to Social Media can also be of benefit.
Car Park providers can gain as it provides a business support platform. This programme reduces some of the associated negativity and presents a value to the end user.
Operation
The value proposition is based on the number of tickets/tokens issued in a given timeframe.This then becomes the cost base for week long promotional modules. The actual code remains intact and the content is changed remotley.
The client determines the Terms and Conditions, and . of course, the content. A traffic analysis report is issued to the client after each module to evaluate traffic and impact.
Discussions are currently underway with Public and Private car park operations where Pilot Schemes are being considered.
Witten by John Moran | QRVO Business Development info@qrvo.ie 087 25 27 407. As part of ‘Use SBC as a channel initiative, QRVO has a special 10% discount on Standard QRVO orders to SBC members and readers.
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