New to social media, or want to make better use of Facebook, Twitter, LinkedIn and other social media sites for your business? Here are some tools and online resources that you will find useful.
First things first, the good news is that they’re all free. For some of the tools, you need to upgrade to paid accounts to get the most value out of them. The majority of these tools have apps which are worth downloading to your smartphone. The tools and resources are listed in A-Z style, not in order of priority.
1. Buffer
https://bufferapp.com/
Buffer allows you to manage and share content across several social media accounts and to stagger your posts throughout the day. Buffer’s scheduling features are sophisticated, allowing you to target the right audience with the right content.
2. Hootsuite
https://hootsuite.com/
Hootsuite is one of the most popular social media management tools on the market. It can help you track conversations and measure campaign results. Hootsuite has a number of key features such as managing several social media accounts, as well as getting some decent analytics.
Klout
https://klout.com/
Klout is one of the best known tools for measuring influence on Twitter and other social media channels. It currently tracks over 500 million social media accounts worldwide. It also makes suggestions for content that is of interest to your audience. It’s free and also has premium accounts for businesses.
4. LikeAlyzer
http://www.likealyzer.com/
LikeAlyzer analyses Facebook pages and in return gives suggestions as to how they can be improved. It’s particularly popular among businesses that are new to social media. It allows them to check how they compare with other similar businesses and by industry standards.
5. Mashable
http://mashable.com/social-media/
Mashable is one of the best resources on the Web for digital marketing. It’s how many marketers and other professionals keep up to date with the fast-paced world of social media. It publishes starter guides, tips, resources, news and much more on its dedicated social media section.
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This post was originally published here - https://www.thinkbusiness.ie/articles/social-media-for-business/ on