Lauren Higgs, co-founder of Good as Gold, talks about starting, running and growing a business.
My background is in digital media. I spent five years at DMG Media working in my later years as head of ad operations for MailOnline Ireland and Evoke.ie. Danielle (pictured right) worked for a variety of startups including Offset when it was established in 2010. Her background is in design for screen and user experience design. She worked as head of design in an app development house, as well as more recently teaching and lecturing Design for Screen in IADT for the last two and half years. When we started ‘Good as Gold’ back in 2015, it was beneficial for us to have both the corporate and startup experience.
We’ve been Good as Gold for the past two and a bit years – moving into a much broader range of digital services combining digital design with digital strategy.
The great thing about digital is that at any one time we can be working on a cross-section of projects, from beauty, tourism and food to software and tech. Right now, we’re working with some great established brands like Showtime Analytics, Fetch, CA Design, Crypto Coast and some exciting new businesses. Our projects entail anything and everything digital related including branding, website creation, content strategy and social media strategy.
“We collaborate a lot in the studio, coming together to formulate content strategies and wireframes.”
A typical day
A typical day for us begins at our studio in Killincarrig, Greystones. We have a dog flap as there are three canine visitors (Howard, Walter and Noel) who clock in when we arrive. We have a team catch up outlining goals and tasks for the day. Due to the nature of our business, a lot of client communication can be done online or over the phone,
