Facebook is the biggest social media channel your small business can use. Here’s why you should use it.
To promote your business
If your business has a strong identity that is highly visible on Facebook, you will get an audience. While you can set up a Facebook page for free, you may need to advertise to get the reach you want.
To create a brand personality
Boring, business-specific posts won’t grab people’s attention. Express yourself online, and let customers see your business’s personality.
To engage with existing and potential customers
This is an obvious reason companies use Facebook, but it’s important. If you don’t engage, who will know about your business?
To tap into the largest online consumer network
Research has shown that three-quarters of Facebook users have some connection to a local business.
To connect with the local and global community
Depending on the type of business you run, you’ll want to engage people in different areas. Facebook lets you do that easily.
To run promotions or events
Organise some Facebook-specific events and giveaways, and watch interest in your business rise.
To learn from the audience
Communication is a two-way street, and Facebook gives people the chance to engage directly with brands. Don’t be afraid of what people have to say about you.
To share product or service information
If you are launching a new product, spreading the word on Facebook is an excellent way of letting a vast amount of people know about it.
To drive traffic to your website
Generating interest in your product or service through Facebook can refer traffic to your site, where you have further branding and communications opportunities.
To boost staff morale
Get your employees involved by encouraging them to contribute to your Facebook posts.
READ MORE: Facebook says 8 billion videos a day are watched on its platform. Here’s how to tap into this audience.
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