The product solving the shower crisis

The ShowerGem might just be the perfect present this Christmas. We caught up with the company founder Sean McGarry to discuss the product.
I believe you had trouble naming the company?
Choosing the name ShowerGem was a pretty laboursome task. Originally, the product was to be called The ShowerBoss Shower Caddy but when we applied for a trademark we ran into difficulty from Hugo Boss, who in their cease and desist letters stated that they “are a company with a turnover of four billion dollars annuall”, not exactly someone a startup wants to be messing with. After seven months arguing with their German legal team, an agreement was reached where we could use ShowerBoss, but it left some red tape over the company which was less than ideal if we were to begin selling internationally in the future. So we parked ShowerBoss and began looking for something different. I met with Graham Clarke from Bank of Ireland and after a few cups of coffee I found myself staring at a bag of ‘GEM’ sugar. I looked up the domain www.ShowerGem.com, it was available so hey presto, The ShowerGem Shower Caddy was born.  
Why was the company started?
ShowerGem was created pretty much by accident back in 2015. I have two teenage sisters which meant razors were left on the shower floor, soaps thrown everywhere and bottles were balanced on top of the Mira shower unit. I tried using the metal caddies but the suction always failed leading to everything crashing to the ground. My dad thought there must be a better way so he went out to his workshop and created the ShowerGem. He made it just for our own shower but when I saw it I thought it was genius so I began turning it into a proper business.

What need is your

This post was originally published here - https://www.thinkbusiness.ie/articles/the-product-solving-the-shower-crisis/ on thinkbusiness

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