Brick and Mortar Branding Works Better Than It Ever Has

When it comes to the success of your business, every business owner knows that marketing the business is a necessity. If you don’t market, your clients and customers won’t know you exist, and this will not generate any revenue.

With all the innovations in technology, most companies are starting to only focus on marketing the business on the Internet. Some are also ditching the brick and mortar office altogether and instead opting for the virtual office.

Both virtual offices and Internet marketing have their advantages, but brick and mortar branding also has plenty of advantages. If you still own a brick and mortar office, you will surely be reaping the following benefits when it comes to branding.

Brick and mortar branding proves your existence

While most people use the Internet on a daily basis, it is also home to a variety of scams. Anyone can create a website and make it seem as if they have something great to offer, but sometimes, these “businesses” are just a way for someone to take advantage of others.

With brick and mortar, you prove your company’s existence. How many scammers out there are going to pay rent on a building just to give the façade that they exist? Not many, if any at all. With a brick and mortar store, you prove your existence, and you can brand the outside of your office to prove this. Outdoor signage is a great way to tell the world who you are and what you do. This is great if your company is located near a busy intersection that may get a lot of foot or auto traffic. People will be able to see your signage, put your company’s name in the back of their mind, and then remember this information when it comes time to purchase a good or service you provide.

Brick and mortar branding improves employee morale

When the inside of your office is branded with your company’s logo, tagline, and mission, it will improve your employees’ morale. Every day, your employees will be reminded of where they work and what your company stands for, and these missions, vision, and goals will allow them to better reflect your company in their daily responsibilities. They’ll be more engaged with the company, which in turn will make them more productive and more willing to support your company when not in the office.

Brick and mortar branding markets your company

Obviously, brick and mortar branding is a marketing campaign for your business, and it works in many ways. First, if you have branded the inside of your company, then you are reminding every customer and client who walks into your building about who you are and what you do. This will make a better lasting impression on them rather than a plain office space.

You can also use brick and mortar branding as an extension of your company. For example, sticker printing labels with your company’s logo will give you a way to add your company’s seal of approval on items you either make or give away as swag. This shows your clients and customers that your items are branded and safe. For example, putting a sticker on a pen, water bottle, or even sales folder that you hand out will be an extension of your brand, and it will put your company in the minds of your potential customers and clients.

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How to Build a Very Big Company

How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time by George Berkowski

Do you want to become a billionarie? We do. Actually some of our clients are billion dollar companies. When we reviewed Peter Thiels book, from one to zero, we were hoping we would find the answers and help some of our 10-100 million clients to become billion companies.

Peter Thiel

Peter Thiel suggests you should focus on next practice and create a monopoly based on something unique.

That he total net profit that you earn on average over the course of your relationship with a customer (Customer Lifetime Value, or CLV) must exceed the amount you spend on average to acquire a new customer (Customer Acquisition Cost, or CAC).

That you should only start your company with people you know very well and that purpose, cult and culture binds it all together.

To be honest, his book is near to being glib. It is only interesting because Thiel wrote it.

George Berkowski

George Berkowski also writes about how to get to a billion. But he describes the journey from idea to a billion in detail. Using his work with Hailo as the template. It is a cracker. Should be compulsive reading for every entrepreneur. For every business.

Combines the real life journey with a lot of the latest thinking on design, organisational development, data, marketing, communication, innovation, customer care, finance, fund raising. And because the talks about it in the context of apps and software it is at high speed.

Mobile

Some interesting statistics about mobile

  • A typical smart phone user looks at their phone about 150 times per day’
  • The smart phone in your pocket today is about 5 times faster than a Cray-1 supercomputer (1979 vintage), and as powerful as the most powerful computer in the world in 1987.
  • A Cray-1 couldn’t make phone calls, or tell you where in the world you were standing, or tell which direction was north, or even allow you to read your email.
  • China ended 2013 with 618 million Internet users, of which 500 million were mobile Internet users.
  • In 2015, the number of smart phone users is expected to hit 2 billion.
  • Mobile now accounts for 40 per cent of time spent on social media.
  • Facebook has passed the 50 per cent mobile-usage mark and Pinterest is at 48 per cent.
  • Together, these two players are responsible for 56 per cent of social-media-generated e-commerce
  • In 2013, the average US consumer spent an average of 2 hours and 38 minutes per day on their smart phone and tablet. That’s almost one-fifth of the time we spend with our eyes open.
  • Those consumers spend 80 per cent of that time (2 hours and 7 minutes) using apps and only 20 per cent (31 minutes) on the mobile web
  • 75 per cent of people are always within five feet of their smart phone, and 10 per cent have used one during sex.
  • Sharing information about ourselves is intrinsically rewarding and gives us a few squirts of dopamine every time we do
  • Android will run on 1.9 billion devices by the end of 2014, compared with about 700 million for Apple’s iOS operating
  •  In 2012 there were about 4,000 unique devices running Android; in 2013 it was around 12,000.
  • About 600 different companies manufactured those devices

Wearable

The age of powerful, helpful, life-changing, wearable computers is upon us. From mobiles, wearables, Google glass and Oculus VR. Imagine how the world is going to look like when they reach maturity (and it will be quicker than you think, read “The second Machine age” if you don’t belief it).

THE IDEA AND GETTING TO ONE MILLION

Take your pick

The idea needs to be big and it needs to be global as mass appeal is a core component of far-reaching disruption. Here are 67 human univerals that are global in its appeal:

Age grading, athletic sports, bodily adornment, calendar, cleanliness training, community organisation, cooking, cooperative labour, cosmology (study of the universe), courtship, dancing, decorative art, divination (predicting the future), division of labour, dream interpretation, education, eschatology (what happens at the end of the world), ethics, ethno-botany (the relationship between humans and plants), etiquette, faith healing, family feasting, fire making, folklore, food taboos, funeral rites, games, gestures, gift giving, government, greetings, hailing taxis, hairstyles, hospitality, housing, hygiene, incest taboos, inheritance rules, joking, kin groups, kinship nomenclature (the system of categorising relatives), language, law, luck superstitions, magic, marriage, mealtimes, medicine, obstetrics, pregnancy usages (childbirth rituals), penal sanctions (punishment of crimes), personal names, population policy, postnatal care, property rights, propitiation of supernatural beings, puberty customs, religious ritual, residence rules, sexual restrictions, soul concepts, status differentiation, surgery, tool making, trade, visiting, weather control, weaving.

The billion dollar founder statistics

  • 0.07 per cent of funded startups become billion-dollar companies
  • Only 43 companies managed it.
  • It takes 7 years. The average age of founders is 34.
  • The average number of founders is 3.
  • They have worked together for many years before.
  • All founders have a technology background.
  • 80% had earlier start up experience.
  • 33% were from Stanford.
  • The majority of founders had a technical degree.
  • More then half are based in Silicon Valley.

The 5 business models

1. The first is gaming, where users pay for a virtual service or good.

2. The second is e-commerce / marketplace, where users pay for a real world good or service.

3. The third is advertising (or consumer audience building in the case where the company has not yet switched on the advertising).

4. The fourth is Software as a Service (SaaS), whereby users pay for cloud-based software (typically via a subscription model).

5. And the last is enterprise, whereby companies pay for larger-scale software (again, via a subscription-type model).

The first steps

Start with a big problem, a novel solution and a huge market ready to adopt it. Then build a great product that users love, and then prove they love it with data showing they are willing to pay for it. Combine that with a robust strategy that attracts users systematically and at a cost that is less than what users will potentially generate in revenue for your app.

Get out there and test your great idea for an app, put it on paper, and start getting feedback. As you flush out a great design, start prototyping it. Test all the time.

His tips at start up stage:

  • Three key roles need owners:
    • someone must lead the product vision
    • someone needs to build the technology
    • and someone needs to be focused on getting users and generating money.
  • Ideas are a penny a dozen. It’s execution that’s worth money.
  • Once you’ve combined your huge idea with a huge market, it’s time to find a cofounder. Look for chemistry, skills and passion. Get a test drive. Go on holidays together. No experts, advisors or coaches.
  • Creating the identity for your business . Creating a robust name and brand from the very beginning is critical.
  • A great name is 10 times better than a good name. First Impressions count. Is your name short, catchy and memorable? Is your name distinctive? Is your name clever? Can your name become a verb? Do you own the domain? Spend money on designing logo, branding
  • The most important question you can ask yourself, as an entrepreneur, is, How much do I want to sacrifice to achieve success?
  • The companies that generated revenues from day one are the ones who wield the real power, create the most value and, most importantly, control their own destinies.
  • To iOS or to Android? A great approach is to focus on one platform and make it a success. iOS is easier.
  • Focus only on the absolutely necessary and ensure wow. Learn from the best and study screen shots. Then
    • Start with paper and screen shot
    • Test everything
    • Map out the wire frames (and test them)
    • Test the user journey (and test them)
    • Create a slide by slide PowerPoint outline (and test them)
    • Get a designer involved
    • Translate your wireframes into pixel-perfect mockups of your app (and test them)
  • Focus on function
  • Use Protio.io
  • Start coding
  • Get a user group
  • Measure
  • Test everything

The metrics

Acquisition: users downloading your app from a variety of channels and users enjoying their first ‘happy’ experience on your app;

Retention: users coming back and using your app multiple times;

Referral: users loving your app so much they refer others to download it;

Revenue: users completing actions on your app that you’re able to monetise.

CAC, or the Customer Acquisition Cost, the price you need to pay for someone to download and install your app.

CPD, the Cost Per Download.

If you’re looking for investment

  • You should be able to show a solid download-to-user-acquisition rate of around 80–90 per cent (always shoot higher).
  • You should be able to activate upwards of 50 per cent of your users.
  • In terms of retention, this depends on whether you’re a gaming app (where the leading apps keep people coming back daily) or an e-commerce app (typically, users come back 1–4 times per month).
  • You’re generally going to see only a small proportion – generally 2–5 per cent – of users who actually invite a significant number of others to download your app.
  • At this stage, any metrics around revenue are going to be great news – and a bonus.

Dealing with investors

Key lesson at this round with investors. Make sure you understand everything and don’t sign if you are not comfortable.

GETTING TO TEN MILLION

You now should have an app that users LOVE. That means that at least 40 per cent of users saying they would be ‘very disappointed’ without your product.

The triggers

You need to discover the triggers that drive people to want to download, use and talk about your app. Ask yourself:

  • The top five emotions you want your app to elicit
  • The top fifty words that describe your app
  • The top fifty words that describe your brand
  • The top customer needs your app satisfies and benefits it delivers • The top problems your app solves
  • The top fifty words that describe your competitors’ apps
  • The top fifty words that describe your competitors’ brands.

The engines

You now need to build the engines. The growth engine and the revenue engine. You need a systematic way to grow your user base. That involves being able to test new user-acquisition channels, test their effectiveness and then figure out what kind of lifetime value (LTV) they generate.  Similarly, you need to validate how your app is going to make revenue.

And you need to start recruiting. You need to start building a communication infrastructure. You need n organisation structure.

His learning:

  • Small teams
  • Become product centric
  • Test, try, measure
  • Say “no”, keep focus
  • Keep shipping
  • Do not outsource development
  • Get a VP of engineering
  • Always recruit
  • Kill features to find out what users really love
  • Create an organisational  DNA of customer support
  • Deliver delight
  • Use Net Promoter Score
  • The customer is always right
  • Create new metrics
    • Average transaction value  (ATV)
    • Annual revenue per user (ARPU)
    • Life time value (LTV)
    • Customer Acquisition Cost (CAC)
  • Share the metrics across the company
  • Don’t put in analytics too late
  • Focus on emotion (love or hate). Do not get stuck in the middle. Get a reaction.
  • Explore the new channels
  • Allocate 3 to 6 months for A round

HUNDRED MILLION

The rule

‘Simply put, does adding $1 in sales and marketing resource generate $2+ of revenue? That means focusing on business model, profit margin and product development.

The questions

• Should I go for growth (acquire more users, generate more revenue, at the cost of profitability)?

• Should I aim for profitability (sacrifice some user and revenue growth but retain more control and potentially position myself to fund my own growth and not give away more of my company to investors)?

His tips:

  • Share and learn from your VC portfolio brothers and sisters
  • Get a VP in marketing
  • Branding becomes more important
  • Measure everything
  • Do not rely on traditional channels
  • Focus on Facebook
  • Focus on big data
  • Keep users coming
  • Measure retention
  • Build a CRM system
  • Find the fanatics
  • Stay relevant
  • Focus on empathy with your customers
  • Start focusing on internationalisation
    • Be smart in your strategy
    • Languages
    • Every character on the screen counts
    • Look at China
  • Create a playbook
  • Ensure your customer acquisition cost (CAC) to be less than your lifetime value (LTV)
  • Focus on virality
    • Your viral coefficient, K = X × Y × Z, where:
      • X is the percentage of users who refer or invite other users to download your app;
      • Y is the average number of people they invite (over a specific period of time);
      • Z is the percentage of people invited who download your app.
  • There is another metric that affects your virality: cycle time. This is the average amount of time between when an existing user initiates a ‘referral’ (invites a new user to the app), and the moment the new user downloads the app. The shorter this period is, the faster you grow
  • Hire for tomorrow, not for today
  • Know your organisational chart
  • Keep recruiting
  • Organise Friday updates
  • Organise all hands meetings
  • Create clarity on targets and goals
  • Communicate the metrics daily
  • Hire a scrum master
  • The typical timing between closing a Series A funding round and landing a Series B round is around 600 days

FIVE HUNDRED MILLION

The moment you have been waiting for

At this point all the rules change. You have reached an inflexion point. Scaling is where you – the founder and entrepreneur – create the most value and generate financial rewards. This is, after all, the moment you have been waiting for – the time to show the world that your app can become the undisputed leader

His lessons:

  • Beware of premature scaling
  • Never hesitate to filter out the weak, under performing employees.
  • Don’t hire reactively. Hire because that’s the absolute best thing to do.
  • Over-invest in your management team.
  • Craft a clear vision for what an optimal organisation would be like to take your company global, which helps to recruit the right people into the right roles.
  • Hire big hitters
  • Scale the marketing team
  • Delve deep in the data
  • Your business model will start blurring (online goes off line)
  • Always be recruiting
  • Scale engineering
  • Keep product centric
  • Don’t organise around technology or skills or functions
  • Make sure that you build teams into self-empowered squads or units
  • Apply the two pizza rule
  • Invest in people, not infrastructure.
  •  Hold out for exceptional engineers, the 10x employees, the ones who deliver above and beyond.
  • For all future hires, no matter for what team, the final say would be made by a senior executive with this ‘power of hire’. This ensured that there was an incredibly high – and consistent – bar for hiring.
  • Fire quick
  • Have an onboarding programme
  • Communication is key
  • Understand the difference between makers and managers
    • Minimise meetings
    • Meetings disrupt makers   
    • Facebook has a loose policy called ‘No-Meeting Wednesday’
    • Have a meeting policy and schedule
  • Things that work well at small-scale tend to break at large-scale
  • You need to instrument your system so you can see when things are reaching the breaking point well before they break.
  • There is always one problematic component in a system that causes the majority of the scaling problems and must be rewritten
  • Loose coupling of components is critical. Blameless postmortems are the key
  • Overreacting to a crisis is likely to make it worse.
  • Overbuilt systems are hard to implement, manage and scale.

ONE BILLION

And this is where it gets interesting…..

You need to keep tuning your business model, you need to keep your users ecstatically happy and you need to look out for disruptive innovation. But what is the key lesson?

Culture

Culture, culture, culture. Your advantage is not the hardware. It is your people. So how do you create culture at scale.?You start at the beginning (at start up). You lead by example. You recruit on cultural fit and passion. You recruit the best. You are transparent. You deliver the perks. You let them to get on with it.

More metrics

And the proof is in the metrics. The revenue per employee of Netflix is $ 2.2 mln, the profit per employee for Apple is $ 460,000. So they can afford to hire the best. And keep the best by allowing to play.

Purpose

Telling your staff that the company is a playground (a well kitted out one), for them to solve meaningful problems, that is the ultimate retention tool.

Other billion dollar CEOs

He finished with advice from other billion companies:

  • Delegate, Spread the load at high growth
  • Make decisions fast. It is about momentum
  • Vision and mission statements are important
  • You need entrepreneurs, producers, administrators and integrators on your management team   
  • Be totally transparent
  • Start reading to learn
  • Hire only people who you want in your top 10, even if it number 400 in your company
  • Open communication
  • Create serendipity

In summary

His summary at the end, which is not far off from Peter Thiel:

  1. Build a truly great product
  2. Hire the best and infect people with your vision and mission
  3. Develop a solid business model
  4. Excellence is a product of practice

Steve Jobs

The last page is a quote from Steve Jobs.

Do what you believe is great work. Love your work. Don’t settle.

Other books we covered with Bookbuzz

Everything in this book confirms a lot of thinking that has been described in the many books we have covered in Bookbuzz

  • Overconnected (designed for delight)
  • Digital disruption (platforms)
  • Power brands (marketing)
  • Metaskills (makers and design)
  • How Google works (HR)
  • The Alliance (HR)
  • The Thank You Economy (Culture)
  • Delivering happiness (Customer service)
  • Talent masters (Talent)
  • Reinventing organisations (organisation structure)
  • Do it! (move)

A cracker

And I can go on. An absolute cracker. By a guy who has been there and not only bought the T-shirt, he wore it.

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Start Your Own Business Without Leaving the House!

Whether you are living in a rented house in the Florida Keys, or own one of the beautiful condos in Montreal, it is possible for anyone to start their own business without even leaving the house.  During the recession, many working age people decided to start a home based business in order to make ends meet, and now they are reaping the benefits of their hard work.  If you think working from home sound like the ideal solution to your financial worries, keep reading for some tips.  This article aims to help you start your own business from the comfort of your own home.

Start Small

It’s tempting to throw a lot of money at a business in order to get it started.  However, it’s a much better idea to start small with low overheads, especially if you won’t necessarily be making a wage for a few months.  A laptop on a kitchen table can be the perfect work desk (at least at first), and your spare room could be the ideal stock room.  Many of the world’s biggest companies started off in the same way: Marks & Spencer’s started off on a market stall, whilst Laura Ashley began on her kitchen table.

Agree Payment Terms

Don’t expect people to pay you on time, as it’s common for companies (especially big businesses) to take their time with payments.  It’s a much better idea to agree payment terms before you begin any work.  If you are building a website for someone, for example, you could ask for 50% of the payment upfront, and the remainder upon delivery of the website.  If you are happy to wait until after you have completed the work, make sure your client’s know when you expect payment to be made, and what the consequences will be for ignoring your payment rules.

Plan Your Finances

No matter what type of business you are running, it’s important to plan everything.  Even if you’re only setting yourself up as a freelancer, you need to have a good idea of how much money you expect to make each month, and how much your outgoings will be.  It can be tough to estimate sales when you’re just starting out, but once you have been working for a month or two, you should have a much better idea of what to expect.  Where possible, try to avoid borrowing money unless you are sure you can pay it back.

Don’t Forget to Market

Marketing can be challenging for home based business owners, so this is one area that is worth investing in.  Marketing is one area where you need to spend money to make money, and you’ll really appreciate the constant workflow that you attract.  Failing to market yourself correctly could lead to huge gaps in your business’ cash flow, especially if you have to spend hours every day looking for new work.  Market your business daily, and you should find that you have a steady stream of custom.

Every home based business requires a significant time investment, but if you have the motivation, you can make it work.  Good luck!

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Why Upgrade Your ERP System

SO, why upgrade your ERP system? ERP (Enterprise Resource Planning) systems are a major investment for any business. After the initial investment, making the decision of when and how to update the existing system can be a daunting task. When assessing the need to make such a sizeable investment, it is important to consider the business implications of such a decision.

What will your company gain? How many more years of working life does the system have? What types of updates are needed? Questions like these can help clarify to size and necessity of the updates. Periodically, though, it is important that companies perform some types of updates on their ERP systems for a variety of reasons, four of which will be outlined in more detail below.

Maximize the lifespan

With a typical lifespan of 15-20 years, ERP systems allow an organization to manage and automate many back office functions related to technology, services and human resources. The benefits of integrating all facets of business operations can be enjoyed for years but, in order to ensure the system continues functioning at a high level, it is important to perform periodic updates over the course of the system’s life. Without such updates, the lifespan can be reduced by as much as half. Considering that the initial investment in a new ERP system is more costly than periodic updates, it is financially more feasible to update the system as needed and maximize the lifespan of the technology.

Meet business objectives

ERP systems are designed and tailored based on the goals of the company. When your company initially invested in the system, it may have had only short-term, only long-term or other types of objectives it wanted to meet. Now, years down the road, it is important to reassess the strategy of the business to ensure that the ERP system continues to align with it and position the company to meet its objectives. If the objectives, or the strategy implemented to meet those objectives, have changed then it is important to upgrade the ERP system accordingly.

Maintain the bottom line

In business, everything comes down to the bottom line. By quantifying the effects of keeping your old system, investing in a brand new one or updating the existing one, you can make a cost-based decision that best aligns with your company’s budget and strategy. The long-term costs of ERP systems can be kept from ballooning out of control by performing updates to the system along the way. Instead of investing in and implementing a brand new software program every few years, focus on the bottom line and reduce your company’s overall investment in the software by updating your existing program.

Assess business opportunities

As mentioned in the previous section, a cost analysis can be critical to making a decision on updating your ERP software. In this process, it is easy to skimp out on a necessary purchase for the sake of saving a few dollars. For this reason, companies should keep in mind other opportunities that can arise from investing in an upgrade of the system. Potential benefits for your business may include increased communication, efficiency, productivity and visibility of day-to-day operations. In this streamlining process, businesses often see reductions in overall costs across the organization that make the upgrade in the ERP system worthwhile.

These are just four of the main reasons companies have cited for upgrading their existing ERP systems. Once they have justified their investment, usually with one of these four reasons, they can begin to consider exactly how they will implement the changes. From consolidating all systems to the same provider to eliminating obsolete reports to including data archives, there are a variety of ways to include upgrades into an existing ERP system.

In the end, a company needs to be clear from the start about exactly what they need from their ERP system. With an ERP strategy in place, it will make it easier for businesses to know the proper timing for an ERP upgrade in the future. Upgrading your systems can be daunting but, by following your company’s strategy and the four justified reasons to upgrade listed above, your business is well positioned to make the best decision possible.

Bio: Deanna Ayres is the SEM Strategist and Community Outreach Supervisor at The Marketing Zen Group. She loves to come up with new content strategies for and with her team and believes that connecting on a personal level is vital to success. Growing up in Europe has allowed her a unique insight into cultural differences in business & marketing. In her spare time she is a photographer, hobby cook with a love for coffee, gamer and geek.

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Health and Wellbeing Apps for Small Business

If you are a small business looking to make big changes to the health and wellbeing of yourself and your staff, utilising your smartphone and some of the smarter startup tech products out there could be the answer. Keeping staff motivated and productive can often come down to allowing them to embrace healthy lifestyles both in the office and at home. There are many health and wellbeing apps available with that cause in mind, and here we discuss a few of them that can help keep bodies healthy and minds active so you can build your small business into exactly what you want it to be.

Physiotherapy

Corporate physiotherapy is an important part of ensuring employees reach their maximum potential. Many physical ailments and muscle problems could be the result of a poorly maintained office and lack of ergonomics knowledge (fitting the job to the worker). So many things can affect the physicality of workers, from having a chair and desk at the wrong height to the discomfort of uniforms or dress codes.

The iRehab.com app, priced at $9.99 is one of the most popular and has received good reviews from users and professional physiotherapists alike – in fact, we have two to share, one is available here.

With an easy-to-use interface and good for therapeutic intervention, this app is great for use by workers who may suffer from any form of back pain. After a brief questionnaire, the app completes an exercise regime which can be done at home or perhaps on a lunch break. The exercises are demonstrated by a 3D animated model showing users how to do them properly in order to not cause more damage to the back.

Corporate physiotherapists also recommend this app because of its simplicity and ability to be used both at work and at home. Alex Bell from backinactionuk.com tested iRehab and said, “This app is great for people suffering from mild back pain at work. The look of it is simple and easy-to-use, however the exercises are in-depth and allow for progression making it an all-round success for those who want to gain more flexibility and lessen everyday pain in the back.”

Concentration

We all know how difficult in can be to keep concentration up at work. Whether you work in an office or a shop, you are usually no more than a few clicks away from an entire realm of social distraction. There has long been a problem with staff checking their social media sites during work hours which can lead to another site and then another site until an hour has gone past and the most you have to show for it is a not-so-funny picture of a cat in a waistcoat…

With Anti-Social.cc the problem is blocked completely and quite literally. This program is available for computers as a stand alone application and works by blocking all social media sites completely for a set amount of time determined by the worker. For a cost of $15 the user can choose from up to 30 social networking sites to block, including Facebook, Twitter, Tumblr and Reddit, and they can be blocked from between 15 minutes and eight hours! There is absolutely no way to unblock the sites (the program creators say this is “keeping you honest”) unless the computer or smartphone is completely rebooted. This stops workers from having the day to day distractions that can waste so much time and allows them instead, to improve concentration by giving staff no other option than to work!

Motivation

Once staff have worked on their concentration, it is time to make sure they have the motivation at work to their full potential. Small businesses often have less money to spend on employee engagement techniques such as staff parties, salary incentives for improved work or the potential for flexible working to increase intrinsic motivation.

If money is tight therefore, there are apps available for staff to use in order to reach both their work and personal goals. Coach.me is a free app designed to help motivate people in all aspects of life, from being better at work to losing weight. The app works by getting users to input personal goals and offering many levels of motivation including day to day advice, community motivation in the form of cheers and the recording of each milestone you complete. There is also the option to request a personal coach from one of the app’s long list of professional helpers, and Coach.me will helpfully prompt users to keep on trying and not let them forget the important goals they have set themselves.

This app is great for small businesses as staff can set the same work-based goals and pull together to ensure they are achieved, additionally should you work alone, the app can help you push forward with those lower priority goals that are just too easy to palm off.

Human Resources

Another issue that some small businesses face, particularly those with just a few staff members, is the lack of a dedicated human resources department. Although the team may be small, managing staff requests such as holiday or sickness and individual project deadlines can be tough. There are many apps to help with HR needs, but Lemigo HR is one of the most comprehensive and user-friendly apps available…or will be when it’s in the app store! It’s currently in beta and you can get it now by registering on the site.

The app allows for so many aspects of running a team of workers, including holiday, employee and project management, as well as recording shift patterns and rotas and salary tracking. It also charts statistics about various aspects of the business letting bosses know areas that need improving as well as worker trends. With detailed information served to managers in a simple design, it is the perfect app for emerging businesses, giving them the same tools as larger corporations who have HR departments. This means a small business can offer big things for less money, which can then be put in to other areas of the business.

We all know there is an app or digital solution for pretty much everything these days, but they do not all have to be social. With the aforementioned apps, whole teams of workers can enjoy the daily grind more. They can be comfortable in a physical sense, reducing any pain and discomfort, but also in a mental sense. Using these apps can offer small businesses the chance to maintain excellent standards of work while allowing attention to be given to other areas, inciting growth and development of both the company and those who work for it.

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5 Must-Have Apps for Entrepreneurs

Part of an entrepreneur’s job is being able to do everything. From accounting, to marketing, to sales; when you are the business you have to do it all. Even for the most capable, this is no mean feat.

Fortunately, we live in an age of technological wonder where digital devices and apps can streamline many of these tasks. With these jobs taken care of, digital entrepreneurs are free to build better businesses, faster.

These are 5 apps for entrepreneurs that can pave the path to success in the digital realm at least!

Clicky

Digestible Analytics

Google Analytics is a great and comprehensive platform that provides deep drill downs and an incredible array of data. But sometimes that data can be overwhelming and the layout can make it difficult to find what you want when you want it.

Clicky serves up your analytics data in real time and in an easy to read format. It also provides heat maps of your website so you can see how your site’s layout is working and how it can be improved.

Slack

Conversational Collaboration

Whether working with your new team or with other start-ups, collaboration is a vital part of getting a business up and running. Streamlining and simplifying that collaboration process is just as important. Slack provides an intuitive, informal interface that makes communication on a project clear and concise.

One of the additional benefits of Slack is that many of the other apps and programs you use such as Mailchimp, Google Drive and Twitter integrate seamlessly with your conversations.

Trello

Simple Visual Project Management

Trello is another app that integrates into Slack. It uses a clean, crisp drag and drop style interface that syncs across platforms and users. Like a digital version of the Kanban card system on which the Agile Development Process is based, Trello lets you add images, files and lists to each card on a board.

Even seemingly simple projects can spiral out of control if not managed properly. Trello is the perfect app for keeping track of your projects’ progress.

Wave

Streamlined Invoicing

Part of being an entrepreneur is (eventually) making money from your business. At some point that will involve a lot of invoicing. It can be a tedious task that can also consume a lot of your time, time that could be spent far more productively.

Wave is an app designed to simplify invoicing and receipts. As part of a larger, integrated cloud accounting suite Wave not only makes compiling and sending invoices simple it also lets you know when they have been paid or when they are overdue.

Batchbook

Social CRM

One of the bigger challenges faced by digital entrepreneurs is Customer Relationship Management. You may have had a successful weekend at a convention, collecting hundreds of business cards and email addresses, but capitalising on that list requires a real, concerted effort.

Batchbook not only provides a great way to pull together your client list into a meaningful, useful asset but it also draws information from your social media networks. You can create custom databases of meta information around your contact list using tags and easily keep track of important on-line conversations with clients.

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A Guide to Employee Motivation

As a business owner, staying on task and ahead of schedule will directly determine whether your company will sink or swim. One of the biggest problems within companies today is small inconsistencies that turn into large problems in the future. Once they get to that point they are even harder to fix because no one really remembers where the problem started in the first place. Use this article as a direct guide to employee motivation and help keep your employees motivated and honest with their work on a daily bases.

1. Give constructive criticism, but don’t run them into the ground

This is the number one reason employees would ever be dishonest about an incident happening because of how they are directly treated by their employer. Nine times out of 10 employees will shy away from you and try avoiding confrontation at all costs, even if it hurts the company. It has been proven that good support to people who do something wrong has an overall better effect that the opposite. Say things like “that’s not quite right, here try doing this instead” then following up with “you are giving great effort; just remember to turn in your work at the end of the day”. Starting or ending the statement with a positive feedback will almost guarantee that the employee will get a sense of acceptance and want to try to impress you in the long run.

2. Show them the light at the end of the tunnel

Show some incentive or a reason to do better at work. It can be either profitable or just recognition throughout the workplace. Some great ideas for profitable incentives could be things like a pair of baseball tickets, a bigger bonus at the end of the term, or even just something as simple as lunch on a Friday. If you do not have extra money for incentives give your employees something they can be proud of. For example you could have an employee recognition program, such as employee of the month. It leads to good office morale and motivates employees to do better work.

3. Feed the hungry

It was touched on in the step above, but if you have the revenue to do it, people love free food. For instance, it might be easier to rally the troops for that 2:30 p.m. meeting if they know there will be free donuts and coffee available. Also as a side note, caffeine will be your best motivator. Whether you can afford to buy coffee for everyone once a week or even get a vending machine that has cheap caffeine sources in it, caffeine will help give your employees that small energy boost they need to finish out the day.

4. Trick them into thinking they are not working

One of the easiest motivators will occur without the employee even knowing it. Be spontaneous and change things up around the office. Instead of having your weekly meeting in the small boring office, try having it outside or renting out a hotel suite once a month. Another great example would be let them all work from home one day and only require them to participate in a free conference call. This works well because employee will feel like they are not at work and the creative juices start to flow, hence making them more productive.

5. Let them be heard

If you really want your company to thrive, let your employees know that what they do has a direct impact on the outcome of something major. Give them something to work for and be proud of. There are many ways of doing this, including having a meeting where they give suggestions on different topics to better help or change the company. Also, sitting an employee down that may be struggling more than the others and explaining to them the overall importance of that person’s job may help boost their self-motivation. Showing that there job can directly affect the lives of others is a good motivator that will help them to work harder.

Whether you own your own small business or manage a company with 10000 employees, if they do not perform the way they should, nothing will get done. Use the above steps as a general guide to help better motivate your employees in a more positive manner.

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Start-up Story: Zartis.com

Cork company Zartis.com have hit the ground running at the start of 2015 with a number of major developments. Hot on the heels of announcing the opening of an office in Moscow, offices in London and Madrid were opened at the turn of the year. Meanwhile their workforce in Cork doubled in 2014, with CEO and Founder, John Dennehy confident that more jobs will follow suit in 2015.

So what do they do?

Zartis offers a unique approach to IT recruiting, with their talent marketplace, which helps Irish companies source IT professionals via a software platform rather than needing to rely on traditional recruitment agencies. For companies in Ireland looking to hire developers traditional sourcing routes can be frustrating and time consuming. Traditional recruiters can simply be too expensive (and often may struggle to source sufficiently high caliber candidates). Zartis sources candidates across Ireland and further a field adding them to the talent platform (after they have been pre-screened) allowing local Irish companies to browse candidates for free. The resultant benefits are considerable; ranging from cost savings, to time savings, to a more transparent process.

At home, they are perhaps best known as the company who created and power Ryanair’s Digital, as well as being behind a number of other recruitment initiatives including MakeItInIreland.com a site designed to attract top developers to Ireland.

Prospects for 2015

Commenting on the recent developments, serial entrepreneur John Dennehy was upbeat about prospects for 2015 adding that “We are showing some really strong traction domestically working with a marquee client list consisting of many of the major US tech players based here, while we are also making some inroads in the UK and further afield”.

The tech recruitment software space they operate in is a hot one, with US entrant Hired.com having recently secured a Series B of an additional $15m to support further growth. Much like the way Air BnB, Uber, Match, and Zoopla are using technology to disrupt inefficient markets, new talent marketplace entrants like Zartis.com and Hired.com are also using technology led solutions to make recruitment ‘more efficient’. And they are doing it with impressive results.

Zartis have recently expanded their proposition to include contract workers also, which represents a significant market opportunity for them also. Their software led approach to recruitment has also won many fans beyond their impressive client base in Ireland, and they were recently shortlisted in the innovation category in the European Business Awards.

Revenue Model

Zartis allows companies to browse their platform for free, charging a flat fee of just 10% (of first year salary) on hires made as part of the Zartis service offering (where Zartis are instructed to source candidates with particular skill-sets).

Not one to rest on his laurels, Dennehy is a passionate advocate of Irish tech and cites the likes of Teamwork as great examples as to what can be achieved by indigenous software companies. “What is interesting about the likes of Teamwork is that we use their software in-house. Why? Not because of any local favouritism but simply because it is best in class”. A select group Dennehy plans to emulate with Zartis.com

Written by Alan Gleeson. For more information visit www.zartis.com.

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Powerful Strategies to Help Your Business Succeed

The first step to help your business succeed is to brainstorm about the nature of the business you want to start. You should choose a business that you are interested in, so that you can use your knowledge & expertise. You must choose a business in which you are sure that you will get better output at the end.

Build something better and different

Today there is cut throat competition in every business. Everyday companies are launching amazing products and improving their services in order to enhance their sales and to maximize their output. You should try to provide something different because of the world changing; people expect something that is different and unique and better as compared to the existing ones. You should dig deep in order to stand long lasting.

Follow your competitors

You can follow your competitors in order to know about the tools and techniques that they are using to grab the attention of the people. The best way to analyse your competitor strategy is to follow them on twitter, facebook & other social media platforms. This will help you to get regular updates about their newly launched products or services.

Save money for bad times

Always remember that there can be bad times, so you should be prepare in advance to face it with great courage and energy. In order to cross it, you must save your money and energy. If there are bad times in your future, you can easily cross the obstacles with your saved money and energy.

Don’t compromise on the big things

You should stick to your vision and purpose. It is good to listen to your customers but do not adapt the ideas that can be a reason of failure of your business. Many businesses fall down because they follow what their customers tell them.

It’s a marathon, not a sprint

The saying is very simple and it has a deep meaning behind it. It is similar to marathon and sprint. In both, you have to run but the difference lies in period. In marathon, you have to run for a long time whereas sprint require running for a short period. You must be there for long period. You should try to start a business that would be able to survive for a long time.

Help your business succeed through relationships with your customers

The audience and customers are there behind the success of your business. It is very necessary to keep and maintain good relationships with your targeted audience. There are lots of methods to keep in touch with them. Business pages can be created on various social media sites as everybody uses social media sites in today’s world. You can allow your customers and audience to follow you on Facebook, instagram. You can keep in touch by sharing the articles and blogs of your business on various sites. The blogs will not help only to build relationships but will also help you to get traffic to your site so that you can become a successful business.

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Job Specification Part 2

So, last time we looked at why a good job spec is helpful and why it’s important to spend some time on it. If you missed that blog, you’ll find it here. Today, I’m looking at what exactly should be included in the job specification.

Just to recap, a job specification is a detailed description of the role, including all responsibilities, objectives and requirements. It can be accompanied by a person specification, which is a profile of your ideal new employee, including skills, experience and personality type.
When drawing up the job spec …

Do

Include the details of how this person fits into the organisational chart, so as well as the job title and the position in the company, include the line manager and any other members of staff reporting to the new employee.

Be specific about the responsibilities of the job. Include details of how success will be measured so there is no ambiguity when it comes to targets or benchmarks being met – this doesn’t mean you need actual targets eg 5% increase in revenue. Simply point out that a target for revenue will be set.

Include salary and benefits and the grade of the post, if applicable.

Give the location of the job and whether this may change from time to time.

Outline any special working conditions such as unsocial or shift working patterns, or the requirement to undergo a criminal record check.

Spell out the general nature, main purpose and objectives of the job. Give a list of the main duties or tasks expected of the employee. Giving examples of typical projects the employee will be involved in will help to illustrate what you’re expecting.

Specify which skills and qualifications are essential and which are desirable, not forgetting any equipment or software requirements, eg knowledge of Sage essential; knowledge of InDesign desirable

Point out the person’s responsibility to look out for his or her own health and safety (though this can be included in a staff manual along with the company’s health and safety policy given to the successful candidate).

Don’t

Box yourself into a corner. If you see the role changing or evolving, say that the role is likely to change in the future, so that when it does, your employee can’t refuse to take on further duties or responsibilities. A good phrase is “and other duties as are within the scope, spirit and purpose of the job as requested by your manager”.

Insist on a qualification if experience is just as useful. You can describe a qualification as desirable rather than necessary.

Discriminate on the grounds of gender, age, ethnicity, sexuality or health. Making sure your job spec isn’t casually discriminatory requires close reading; you can’t insist on a number of years’ experience (as this could be ageist), for example.

Load the job spec with HR jargon or industry-speak. You may well be looking for someone who is au fait with industry jargon, but equally, you may not. In either case, the specification should be crystal clear and easily understandable. Jargon rarely aids clarity.

The person spec should list the knowledge, skills, experience and attributes the ideal person should have. When drawing up the person spec …

Do

List the technical, organisational, communicative and creative skills and abilities you expect from an ideal candidate being careful to differentiate between essential criteria and desirable criteria.

Describe the kind of personality that would fit in. If your organisation has defined its culture in terms of attributes, give them here. Matching the person’s outlook as well as his or her technical skills to the organisation or team will result in a better fit.

Specify the type of experience applicants are required to have; however, stipulating length of experience required may be considered discriminatory (see above in job spec section).
Do specify any special requirements such “availability to attend evening meetings” or “possession of a driving licence” if they can be justified.

Don’t

Draw up the person spec after the job spec, or after the post has been advertised. It should inform the ad and, potentially, where the ad is placed.

Ask for qualities that will be difficult to assess during the selection process (for example, a flexible approach).

Focus on how the objectives need to be met – eg by door-to-door sales – rather that they should be met. Someone who can’t walk around or physically go door to door could reach the targets in other ways.

Together with part one of the job spec series (see here), you now have everything you need to write a useful job spec, one that will help you attract an individual who is both a good fit for your organisation’s culture as well as someone who can achieve your business objectives.

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