Boost Your Business Sales with Video Meetings

With video conferencing technologies that offer quick connections, along with systems that are simple to install and easy to use, there’s simply no reason why your business sales should suffer in this day and age. Take advantage of web based solutions like Blue Jeans to get this done. From getting quick feedback on design and changes to learning how to pull off the perfect sales meeting with video conferencing technology, Blue Jeans has you covered.

Brainstorm with Key People

To survive, a business must have continuous growth. One way to keep this going is to ensure open lines of communication among members of your top management committee. However, in view of recent economic downturns, spending too much on travel costs just to bring your people together might end up hurting, rather than helping along, your bottom line.

However, there’s no mistaking the business value of face to face interaction, an observation noted in an article published by the Tech Radar, dated May of last year. This is one reason for the rising demand for unified communication platforms in the market. Users, a great many of which are millennials entering the workforce, demand an integrated system, one that combines social media messaging, emails and instant messaging with web conferencing. It’s a dinosaur of a system, packing a lot of features and all of them useful, all of them designed to encourage collaboration and engagement.

Physically absent, mentally present

Foremost among these is the high definition video conferencing capability. Given the fine video quality possible, management teams no longer have to travel through miles just to get to a meeting. These meetings can now happen online, via video. Here, they can spend the next few hours brainstorming ideas involving marketing strategies, campaign initiatives, process updates and system modifications all without leaving the office, their state or country. With regular meetings, top management executives and managers now have more time to iron out problems in their sales-model or any other point of the sales funnel.

Rapid Feedback in Teams

Meetings provide one of the best venues for asking and giving feedback. But how do you go about making that happen when half of your team works on the east and the other half on the west? That’s another way video conferencing rides to the rescue of businesses.

An article from Mashable, published last 2011, notes how immediate feedback is one of the best advantages that users can get from video conferencing. That’s an accurate observation. Faster feedback means speedier turn-around times for plans, initiatives and product designs.

Collaboration determines solutions

In terms of improving your sales, allowing all team members to discuss the matter via video conferencing is convenient and cost-effective. Remote and offsite teams can also join in on the process. For instance, try presenting the company’s sales model to the teams. Then ask for feedback. Then keep those comments in mind when you work on the next set of changes for the plan. Repeat the process until you get it right—or until your sales improve.

Picking the technology that works best

Doing this by email and instant messaging, though possible, isn’t really that convenient. Too many people in a group could lead to cumbersome, bulky chat conversations that do nothing to generate value. Also, consider the time it takes to write than to talk about changes or explain minute modifications. Video is faster than email and text messaging in this regard.

There’s also the matter of body language and facial cues to consider. Since debates are going to be inevitable, it’s easier to gauge a coworker’s feelings involving a particular revision in video rather than in text. Words can sometimes come off as abrupt, terse, or worse, angry. Via video conferencing, it’s much easier for everyone to explain and discuss changes, without worrying about being misread or misunderstood.

Build Consumer Engagement with Videos

This is one way to keep track of your customers. Try to check up on your clients on a regular basis. Sending them promotional content through email, instant messaging channels and social media platforms are all earmarks of a good marketing plan.

However, checking up on them by way of live videos—and not just sending them pre-recorded ones—goes a long way to ensuring and sustaining brand recall. You could also ask them for feedback, comments and suggestions via video. Try sending them birthday and holiday greetings, too.

That’s taking your marketing and business model a notch further. With video conferencing, you’re securing consumer engagement. After all, people pay more attention to someone when they can see who it is they’re talking to, rather than to a letter, email or text.

Adapt video conferencing into your marketing plans, put these plans into practice and watch your sales figures climb.

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Think Like Your Customer to Drive More Sales

One strategy to drive sales is to think like your customer and not just like a marketer. The customer is often considered the most important person in any business venture. Without the customer, there is no business. Marketing specialists are therefore very vital people in a business organization. They are the people responsible for letting customers know about goods or services that are offered by the company. With the stiff competition in the business world, marketing specialists are always coming up with new ways for reaching more clients. One important skill that they must exhibit is the ability to think more like the customers and sometimes less like the marketing specialists that they are.

Purchasing power

A great marketing specialist must be aware of the purchasing power of their targeted client base. This is very important as it allows them to set the prices as well as know of the ways to approach their customers. A business, for example, may be targeting a teenage client base. This means that their purchasing power is quite low and hence the price will be reduced to what they can comfortably afford. Some services, on the other hand, may be targeting an elderly or an affluent client base. The price will definitely be high as they have a higher purchasing power.


The location of the business is also very important. A marketing specialist can tell a lot from the location of the business, as well as clients. If most of the clients are in rural areas, the price will be quite lower compared to those in the urban areas. This will be as a result of many factors such as purchasing power, licensing, security, production and so on.

Consumer tastes and preferences

Different consumers have different tastes and preferences and a smart marketing specialist will be aware of this. He or she will study the targeted consumer base and know the variety of tastes and preferences and capitalize on this.

How clients spend time

A great marketing specialist team has to be aware of how their clients spend their time. This is very important as they will be in a position to know when to run their adverts on TV, radio, internet and other avenues. They also need to know how long their clients spend on the internet and which social media sites they use more and approach them from there.

Promotions and special offers

All marketing specialists know that clients will always go for special offers and bonuses. Running these promotions will definitely increase the sales as it will draw more customers.

p to date with technology

With the ever advancing technology, marketing specialists have to keep up and use this to their advantage. Social platforms, Apps, tablets, smart phones are just examples of what the specialists must keep up with and use them along with their clients.

Getting to know your customers often requires you to step in their shoes for a day. With the right experience and education, you can better understand your consumers and offer them what they want, which makes your business more successful. Obtaining an online master’s degree in applied psychology can help you to grow your business and better understand your customers.

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