Every business needs marketing, many opt for on-line marketing campaigns and others go for the old fashioned way of using magazines, newspapers and other directories. There is nothing wrong with using any of these, in fact, they all work quite well! In the past few years there has been a massive boost in the use of custom signs for businesses, companies are employing architects to create weird and wacky designs to compliment their services, professionalism when it comes to signs has gone out of the window here as quirky is here to stay.
Let’s take a look at some fantastic business signs…
Sometimes a little humour goes a long way, this sign does just that. Using humour in your sign can instantly create an inviting vibe, it will also be talked about, I can guarantee it. Though only a bar would really get away with this type of humour.
This one is jumping on the social media bandwagon, I think this one is very clever as I am sure everyone walking past here is bound to snap a photo or two of the sign and put it onto their own Facebook pages, who does not like free advertising? To pull this sort of thing off you will need to be very careful not to infringe on the copyrights of social media platforms, personally I think this one is too close for comfort.
Have a sign already but the building itself is a little, boring? Jazz it up and make it the wow factor by adding your mascot right on the front of your building, this could work with any business, it would be especially good for a kids themed restaurant or a company that works with children such as play areas and play warehouses. Also having the mascot on the building as well as business cards, posters and flyers will ensure the nobody misses your establishment!
Why Have A Sign Anyway?
The cost of a new sign and the cost to design it will be a significant investment, you can count on it! The initial investment will be well worth it and the money spent will made back quite quickly as they have a positive effect on the profitability and financial health on any organisation. The U.S small business administration states “For businesses that choose to enhance their signage with an electronic message display, the owners typically see an increase in business of 15% to 150%.”
When business owners think about signs, they typically think about it being attached onto their own buildings, in some cases companies are kept well out of the way in business estates that are not in view of the road so this would be pretty pointless as they would only require a small sign with their company name on it. For those that are off the beaten track, the best option is to rent a plot or space that is on a busy intersection or highway, the more visibility the better.
As with the signs above, if you allow room underneath for special offers and monthly offers whenever you run them, you can add them onto the sign and bring in even more potential business through the door by the temptation of saving money for the consumer.
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