Help entrepreneurs to grow, mentors wanted

Helping 80 entrepreneurs to grow

The World’s largest free business accelerator, Entrepreneurial Spark, is opening its doors to exciting and dynamic businesses in Belfast this February (and we can’t wait!). Powered by Ulster Bank, we are offering free office space, a 6-18 month programme of hands-on enablement, a start up boot camp and regular events that will help the 80 entrepreneurs build and grow their businesses.

Looking for mentors

In addition to all of the above, we are on the look out for experienced mentors to support, coach and help the businesses- are you the person to make this happen?  The right mentor can provide expert support and ultimately increase the likelihood of businesses becoming a roaring success and we are looking for passionate people who have the skills and experience to share with Entrepreneurs, giving them the extra edge.

You are invited

Join us for a light lunch to find out more about the programme and see our state of the art Hatchery. It’s also a brilliant opportunity to tell us a bit more about you and how you could support the entrepreneurs, as well as meet other potential mentors.

Wednesday, 10 February 2016 from 13:30 to 15:00 (CST) Add to Calendar
The Belfast Hatchery – Lombard House. 10-20 Lombard Street. Belfast, Antrim Bt1 1RD GB


Hope to see you there.

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Steps to be Successful at Guest Posting

You have been writing guest posts for various blogs and websites and yet you are not getting the response you desire. You want to guest post; after all, there are a number of perks you can enjoy when you use this tactic. For instance, it can increase the traffic to your own blog or website, it introduces you to new communities that eventually helps your platform grow and not to mention how good it is for boosting search engine rankings. Yet, you are not able to reap any of these rewards because your guest posts are not being accepted or getting any response. Why is that?

It could be because you are ignoring some of the inherent rules of guest posting. You have to understand that you either have to hire an expert blog posting service or follow certain important steps to be successful at guest posting. Are you ready? The steps are outlined here:

Step 1:
First things first, you need to go over the guidelines carefully. Lots of established blogs, especially ones that accept guest posts regularly, have a list of guidelines set out for anyone who wants to post on their blog or website as a guest. You need to be aware of them and ensure none are being violated or else you will not gain the acceptance you are looking for.

Step 2:
Always choose a blog for writing a guest post after considerable research. You need to select a good blog where you know you can find your target audience. You need to research and find out the voice and tone of the blog and also look for topics that haven’t been studied as yet. This is important because you don’t want to be repetitive and you want to select something that you know will appeal to the audience and will give you a positive response. Furthermore, it could also convince the blog owner to publish your post if they enjoy the subject matter.

Step 3:
Once you have done your research, you can get in touch with the blogger. The best way to contact is via email and you should get right to the point instead of beating around the bush. You can simply pitch your idea or if you have already written a draft, you can send that in. Don’t waste your time with self-deprecation and don’t apologize. Avoid being arrogant as well.

Step 4:
It is time to create the best post possible you have ever done. You don’t just want to blow the blog owner away, but you also want to make a huge impact on the audience. According to experts from  blogger outreach services, the first opportunity could be the last so you need to come up with the right content.

Step 5:
You should give the blogger some time before following up. Usually, the guidelines will mention how long it will take for you to get a response.

Step 6:
If your post is published, you should remember to thank the blogger and then start working on your post. This means sharing, tweeting and emailing to get exposure.

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Effectively Increase Brand Visibility With These 4 Tips

In order for your marketing efforts to be successful over time, you need to be seeing a constant increase in brand visibility for your business. This consistent growth will ensure that your business is on the right path and that your brand is always fresh in the minds of your customers. While there are certainly many factors that contribute to the success or failure of a business, few can match the importance of brand visibility. If you want to learn how to effectively increase brand visibility, then follow these four great tips.

1) Excel At Social Media

Effective social media marketing is absolutely critical to the success of any business in the modern world. If you are not yet using social media to spread the word about your business, then you should change that immediately. Social media communities are gaining more users by the day, meaning that your brand should be prominently displayed there for them to encounter. Interacting with your customers through your business social media accounts is also a great way to get direct feedback about your business from your customers, as well as connect with new potential customers. Social media success for businesses is all about transparency, providing high quality content and engaging with followers consistently. While posting on your social media accounts, make sure to use various types of content, including photos, videos, news articles and more. Within each type of posting there are strategies that work best. For example, if you post a video about your business, subtitling in different languages will show the best results, as people who speak a variety of languages could be interested in your products.

2) Improving Your Search Engine Optimization

These days, people use search engines to find everything imaginable. What this means for your business is that you need to be featured at or near the top of search listings for search phrases that are relevant to your business and industry. This is accomplished through a process called search engine optimization, or SEO. Establishing good SEO practices will increase the visitors to your website from organic search results dramatically. Anyone who manages the website of your business should be fully versed in the latest search engine optimization techniques and best practices. One of the best things about SEO is that even minor changes can create potentially fantastic results, so getting started on your SEO campaign as soon as possible is a good idea.

3) Attend Local And Industry Related Events

While Internet-based marketing methods are all that anyone seems to talk about today, some seemingly outdated strategies are actually still highly effective and should absolutely be included in your brand visibility campaigns. Attending events around your community and gatherings within your industry, such as trade shows and conferences, is a perfect example of this, as these are things that can greatly improve the results of your marketing efforts. At events such as these, you will have the opportunity to speak with others working in your industry, as well as spark conversations with potential customers and members of the community that surrounds your business.

4) Build Off A Fresh, New Design

Something that a lot of businesses today are finding effective as a brand visibility tool are new designs and logos. Having a business logo that is current and up to date with the latest design trends is critical. A logo is something that every customer you have sees each time they encounter or purchase your product, meaning that the better your logo is at sticking in their minds, the better business will be in the present and in the future.

By following these four tips, you will set your business on the right path when it comes to brand visibility. As long as you stay proactive in your marketing efforts and always stay conscious of the constantly changing nature of the marketing world, your brand will become more recognizable and successful than ever before.

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7 Tips to Higher Level Customer Satisfaction

Achieving high customer satisfaction is crucial for business enterprises to achieve their repeat purchase and increase customer retention. While there are no rigid rules or strategies to keep customers satisfied, following certain best practices definitely help to achieve higher customer satisfaction in any kind of industry. Few of such tips can be discussed as follows.

Well trained customer service staff

Customer facing staff such as the front line customer service representatives must be effectively trained in soft skills, customer handling skills, including strong product/process knowledge to serve the visiting customers, either in case of online or offline business. Frontline staff forms the first impression on the customers and their behavior plays a dominant role in maintaining a high-level customer satisfaction.

Collect timely feedback and act upon it

Collecting feedback from the customers after a sale by making a courtesy call will make the customers feel valued. Seeking their feedback over telephone verbally or electronically through emails or live chat will help to understand their grievances and areas of dissatisfaction. Such areas can be acted upon and strategies must be formulated to provide permanent solutions to such customer problems.

Communicate clearly and listen actively

Customer queries, issues and complaints must be actively listened to and response must be given promptly. It is a poor practice to ask customers to repeat their concern again and again. This may irritate the customer and lead to customer dissatisfaction. Understanding their problems the very first time and giving them proper resolution through clear and open communication keeps customers satisfied. It is also essential to communicate the product & service offerings clearly to the customers before they make a purchase. This will help to avoid setting up wrong customer expectations and control customer dissatisfaction afterwards.

Maintain an effective CRM

In the current cut-throat competitive business environment, it is essential to maintain an effective customer relationship management system with well-trained staff personnel. The CRM team will be able to maintain an extensive customer database including their names, addresses, contact numbers, frequency of store visits, and nature of products purchased and/or services availed.  This data will help in creating customer profiles and tailor the services according to their needs & expectations.

This will also help to identify the loyal customers making repeat visits to the store, either online or offline and create loyalty schemes to make them happy. Contemporary customers expect the company to remember them and reward them for offering their long-term loyalty. Hence, CRM will help to offer the customers with rewards, loyalty points, discounts etc and provide them a higher level of satisfied. The CRM team must also conduct customer satisfaction surveys to understand their queries, needs & expectations.

Adopt state of the art technology

Delivering excellent customer support helps to achieve a high level of customer satisfaction. In the technology-driven global business environment it is necessary  to deliver customer services through state of the art/ most updated technology such as social media, mobile apps etc. Integrating customer relationship management system with social media channels such as Facebook, Twitter, will help to interact with the customers, exchange feedback, share ideas and involve customers in business activities such as contests.

Nowadays, the use of smartphones has changed the shape of marketing and building customer networks. Remaining connected with the customers through mobile applications will help them to conduct transactions with the company at the comfort of their home and as per their convenience. This will provide customers with convenience of shopping, making payments, tracking merchandise, return merchandise, availing discounts, gaining loyalty points etc at their finger points. This will it will be easier to achieve high level of customer satisfaction.

Provide excellent after sale services

It is advisable to deliver excellent after sale services once the sales transaction is over. Making regular follow ups on customer complaints, product replacements, servicing on defective products, return merchandising etc are few examples where customers would expect efficiency, honesty and transparency. Although, after sale services do not fetch money but it is considerably important to keep customers satisfied and achieve their long term custom.

Aim to achieve customer delight

Instead of striving to achieve high customer satisfaction, a company must set goals to achieve customer delight by going an extra mile. Treating the customers as the most important stakeholders, offering customer-centric solution, delivering value through an appropriate combination of a marketing mix (fair combination of product, price, place, promotions) combined with excellent after sale services is essential to keep the customers delighted.


Satisfied customers not only provide their lifelong loyalty but also recommend others to choose the company. This helps in retaining existing customers along with acquiring new customers leading to increase in sales and profitability. Hence, it is of utmost importance for companies to implement effective strategies to keep customers satisfied and increase their business reputation.

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Climate Launchpad launched

Climate Launchpad, which is part of Climate-KIC Europe’s largest clean/sustech accelerator, is launching again.

Climate Launchpad

Sustainable Nation is running Climate Launchpad, the ideas competition of Climate-KIC again this year. Last year one of the finalists Orbas (internet of food, got to the last 20 out of 80 finalist and 700 submissions. Not bad, but we like to win this year.

Tallinn, Estionia

Same set up this year, 3 finalist from Ireland will compete with finalist of 28 counties. The finals are in Tallinn, Estonia in October. Anyone with an idea in the climate/green/clean is welcome. The size of the problem/opportunity is 37 trillion. 


The programme will consist of a number of orientation/preparation sessions across Ireland, between February and April followed by a two day workshop with an international trainer from Climate Launchpad in May.

The 2 day workshop delivers a new, very sharp methodology to get to a realistic proposition and a pitch (it bleeds). It is loosely based on “Disciplined Entrepreneurship, 24 steps to successful startup” by Bill Aulet. Happy to share the methodology with anyone interested.


The workshop is followed by 6 mentoring and coaching workshops and a pitching final. The 3 winner get to pitch at the international final in October in Tallinn.


If you could spread the word, or make any introductions, I would be much obliged. More details you can find here

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Climate Launchpad launched

Climate Launchpad, which is part of Climate-KIC Europe’s largest clean/sustech accelerator, is launching again.

Climate Launchpad

Sustainable Nation is running Climate Launchpad, the ideas competition of Climate-KIC again this year. Last year one of the finalists Orbas (internet of food, got to the last 20 out of 80 finalist and 700 submissions. Not bad, but we like to win this year.

Tallinn, Estionia

Same set up this year, 3 finalist from Ireland will compete with finalist of 28 counties. The finals are in Tallinn, Estonia in October. Anyone with an idea in the climate/green/clean is welcome. The size of the problem/opportunity is 37 trillion. 


The programme will consist of a number of orientation/preparation sessions across Ireland, between February and April followed by a two day workshop with an international trainer from Climate Launchpad in May.

The 2 day workshop delivers a new, very sharp methodology to get to a realistic proposition and a pitch (it bleeds). It is loosely based on “Disciplined Entrepreneurship, 24 steps to successful startup” by Bill Aulet. Happy to share the methodology with anyone interested.


The workshop is followed by 6 mentoring and coaching workshops and a pitching final. The 3 winner get to pitch at the international final in October in Tallinn.


If you could spread the word, or make any introductions, I would be much obliged. More details you can find here

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How To Retain Customers Using Real-Time Adaptive Marketing

Imagine for a moment what it would be like if your favorite brand (e.g. a clothing company, a local restaurant, an e-commerce store) started treating you like royalty:

  • they remember your name, your preferences, and
  • send you personalized offers and recommendations based on your previous purchases, visits to their store/site, surveys and feedback

Too good to be true? Not anymore, thanks to real-time adaptive marketing technology that brings a whole new level of personalization to the game of business.

The Roots Of Personalization through Adaptive Marketing

Personalization is not new, it’s been used by local shops, restaurants, tailors and barbers for decades. In the old days, business owners knew each and every one of their customers personally. This degree of intimacy allowed businesses to understand the real needs and wants of their customers and provide deeper levels of attention and, as a result, retain those customers for life.

It’s through this type of commitment to their customers that local restaurants, tailors and even bookstores would always have stock of their customers’ favorite merchandise and keep them coming back again and again.

Mass-consumption, however, turned customers into anonymous Excel figures and the old-school customer care was gone. What seemed like the lost art of salesmanship is now making its way back into the digital market under a different hat: personalization.

Imagine your favorite e-commerce store displaying a popup message the next time you land on their site:

  • “Hey, welcome back! You were looking at these sneakers last night. Why not buy them right now?”
  • Hey Jeff, your X-Men t-shirt is still waiting for you in the shopping cart! Complete the order today and get a 20% off.”
  • “Hey Lynda! Your gym membership will expire in 5 days. Check-in on Foursquare and get 20% off next month’s bill.”

Or, what about letting your favorite restaurant know you’ll be arriving in 30 minutes and by the time you get there the head waiter has already prepared a nice table for you? All of this being done using a simple app that syncs your intention to buy a service with the in-house logistics.

Wouldn’t it be great if brands started implementing this level or customization in their communications and bring the targeting to this amount of granulation? Wouldn’t you be impressed by such a service? Of course you would!

And the future is here. In the SF movie “Minority Report” there’s a scene where Tom Cruise walks into a shopping center and immediately after his retina scan, the billboards start to talk directly to him: “Hey, John Anderton! You could sure use a Guinness right about now.”

Anticipating customer intent and interacting with customers with super targeted ads has already been implemented by giants like Amazon who believes they can anticipate what you’re going to purchase and will ship items to a regional distribution center before you even placed the order.

Personalization… Today

Here is a typical example of personalized user experience: you browse through the newest items added on your favorite home décor e-store and suddenly the store displays a personalized message for you saying “Welcome back! Buy this lamp in the next 10 minutes and you get 10% off.” The coupon code would fit perfectly into the context and has great chances of conversion.

How would you feel? I know I know I’d be excited that my favorite store acknowledged my presence on their site and enticed me to buy using some sort of urgency trigger. That would be a really intense shopping experience.

Another example is Flipboard, an app that allows people to customize the way they discover and consume content. Amazon displays “similar” products to people, based on their purchase or browsing history and even on the items listed in their “Wishlist”.

The beauty of personalization is that it gives people the chance to create their own experiences and choose the type and format of the content they want to consume. No more cookie-cutter template emails and ad copy. Just imagine what personalization could do for your own business, knowing that every piece of content fits perfectly on your prospect, just like a custom-tailored suit can.

Interconnectedness In The Digital World

Today, 80% of internet users own a smartphone, which means they are almost always connected and are interacting with their favorite brands via multiple channels. These users have become no only tech savvy, but they also demand more attention, they expect to be acknowledged and treated well.

Why? Because they know they have options and that your competition is eagerly waiting to get their money. These always-connected users are even willing to share a lot of information if that’s what it takes to receive personalized offers and services.

An Infosys study of 5,000 consumers worldwide (including 1,000 in the UK) revealed that 78% of British respondents would buy from brands that made them more targeted, relevant offers.

This is where adaptive marketing and personalization help you align your marketing with real-time events (e.g. #CecilTheLion). Adopting real-time marketing techniques can help you take the pulse of what’s going on in the world and leverage big social movements by putting your own spin on the situation.

How To Create Your Omni-Channel Infrastructure

Consumers are coming back and forth among multiple devices, from smartphones to desktops and from laptops to tablets to TVs. They can interact with a business in a physical store, on a website or mobile app, through a catalog, or through social media.

Here are the 3 core steps to create an omni-channel user experience:

1) Have a seamless and consistent messaging across your print, digital, social and mobile marketing channels.

A print ad might supply a QR code to drive viewers to your website or Facebook page. Or, an e-commerce retailer should strive to preserve items in a cart across devices – if you add an item to your mobile shopping cart, it should still be in your shopping cart when you log in on your desktop computer.

A great example of a brand that has created an effective, seamless physical and digital user experience is Victoria’s Secret. Victoria’s Secret Angel Card program allows members to share & earn points by shopping in-store and online. Cardholders receive personalized e-mails with special offers and promotions, free gifts and birthday presents and access to exclusive shopping events. Members also receive extra rewards for syncing their social profiles and sharing the company’s news, effectively unifying omni-channel experiences.

2) Understand your audience’s path to engagement or purchase.

The ability to track your customers as they flow and make purchases through all the channels and capture all this data from online and offline sources allows you to find various touch points (physical store, desktop site, email list, social media, TV, mobile site, mobile app, catalog, customer service representative, etc.) on your customers’ journey. Tying multiple channels together helps you to understand which data points are most useful to you and segment your audience / budget accordingly.

Today’s marketing automation systems all have omni-channel marketing automation. Platforms like HubSpot, Marketo, Pardot, Act-on, or Silverpop help you manage your data, automate your marketing strategy and keep track of your data across multiple channels.

3) Capture attention once you’ve reached your audience.

That’s where relevance comes into play. Create customized content to intensify the power of your messaging on every channel. For example, you can send recommendations for complimentary products (a shirt to a pair of jeans).

Adding social features like sharing, ratings and reviews, and comments to your website allows customers to easily interact with your brand and seamlessly share their actions and opinions with their peers. Generating an actively engaged user community and nurturing user-generated content boosts SEO and increases referral traffic, time spent on site, and, ultimately, lifetime customer value.

Here is how Macy’s uses the omni-channel marketing system.

Shifting From Acquisition To Engagement

Check out this innovative ad campaign from a Swiss advertising agency. This is a really cool example of what’s possible with the new adaptive marketing techniques. The ad promotes a remote ski resort in the Alps and it was displayed in live video format in Zürich’s main railway station.

This way, urban commuters could connect in real time with the person making the invitation and receive a free train ticket (printed on the spot) if they decided to hop on the train that would leave in 15 minutes. Great urgency factor! The man from the ad even agrees to talk to people’s bosses to get them a free day to go on the trip.

The Swiss ad is just a glimpse of what marketing of the future looks like, in both creative angle and technology. This will definitely stir some waves among creatives and make ads more fun, spontaneous and minimize friction.

The key benefit of real-time marketing is that brands can use content marketing to create stories and experiences around products or services – pretty much like what museum have always been doing. Create installations where each piece of art would take the viewer to the next one and guiding them on a path of discovery.

This approach to marketing will mark the shift from the information age to the conceptual, experience age, where ads will become integrated experiences that build upon previous user interactions with the brand and get them involved into meaningful conversations and transactions.

Final Thoughts

As you can see, personalization comes with huge benefits for both customers and brands. This is the beginning of more targeted ad campaigns, improved customer service, more sales and higher rates of retention.

Customers are already starting to look for the royal treatment and are very diligent with their money. The better you can acknowledge your customers, show them appreciation, nurturing and letting them know that their voice is important to you, the easier it will be to stand apart from your competition.

Brands that will build omnichannel experiences for their users and optimize customer interactions across all devices will rise to the top. Adapting to change is the key factor for staying in business and this time change means creating unique customer experiences and personalized journeys throughout the entire sales funnel.

What are your thoughts on the future of real-time adaptive marketing? How do you see your business adopting it? What kind of content works best for moving your customers down the sales funnel?

We’d love to hear from you and see how you’re adapting to real-time personalization to enhance your customers’ experiences.

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Early bird tickets for Social Media Summit

We are proud to be part of the Social Media Summit.

Dublin City Council

Also supported by International Relations in Dublin City Council, the event will be an important global gathering of key influencers, leaders, investors and creators within the global social media community. There are already whispers about this being the alternative to the Web Summit and they have promised to stay.

50% early bird discount

Early bird tickets at 50% of ticket price are still available, but are moving fast. You can get your ticket here before it is too late.

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10 Things That Pull You Down From Getting More Business

There are businesses that do well. There are ones that hold the edge. There are businesses that lead the competition. And, there are the ones which struggle with getting more business.

The number of start-ups, small & medium enterprises & heavy investment enterprises has grown exponentially over the years. However, with all the problem-solving ideas, innovative concepts, well-researched products, and customized service projects businesses these days are finding roadblocks. Their stuff remains unsold due to lack of penetrating marketing strategies.

For small business owners or self-employed individuals, the business revolves around their passion with scanty knowledge about marketing their stuff. On many occasions, it has to with the lack of intent to engage in a planned promotion or having an effective marketing plan.

Peek into few factors that kill sales and obstruct organizations and businesses from acquiring new customers and getting more business.

1. Undefined goals

Setting the goal is the first step to turning the invisible into the visible. Businesses need to clearly define the reason for their existence. A big chunk of start-Ups & small businesses does not document a clear vision statement and goals.

  • Write the vision statement that will help you ascertain the goals, the mission, and act as a guide to the core activities of the business, and help in the formulation of policies and taking an ethical stand.

2. Insufficient research & awareness about the markets

The obstacle to discovery is not ignorance. It is the illusion of knowledge. Businesses think that they know swimming and get into the ocean.  And then they get drowned. The strategy that may have worked for you formerly may not work today. The markets are changing- If I correct this phrase, the customers are changing. Nowadays customers have access to information and pricing strategies.

  • A customer has grown smarter and is well informed about purchase decisions. In such scenario, businesses have to constantly be engaged in market and customers and be smart in terms of pricing, features, services and over experience selling.

3. Not working out on products

Clinging to a product or a service that may look attractive, may be economic to manufacture and easy to distribute but has no practical value is practically unsalable. Start-Ups & businesses need to understand what the customer needs.

  • Check out the relevance of the concept for the target audience. Also, verify if the target audience is well defined and correct. If required, conduct a pilot run & take feedback. Iron out the deficiencies into usability, features, pricing, competitiveness & offers.

4. Lack of proper sales process

The Company that doesn’t have a proper sales process is surely going to get stuck sooner or later. Lack of documented sales process & written sales presentation, Non-existence of staff training procedures, Inability to generate quality leads, Inadequacy in sales follow-up processes or Using inappropriate promotional channels is enough to screw down your business.

  • Define the products/services.
  • Create a sales presentation citing features & advantages, competitive edge & stress on how the customer will advantage out of your offer.
  • Identify the Sales resistances and develop answers and explanations so that customer is forced to purchase the offering.
  • Develop a well-trained sales staff and create options to generate quality leads.
  • Install a mechanism to monitor sales pitches & follow up procedures. When a deal is done, make sure you retain the existing customers.
  • While planning a promotional strategy, use those that maximize the outreach in the budgeted costs.

5. Inability to generate funds

The chief job of a business owner is to generate funds for keeping the business alive, whether via sales or through funding, loans or from capital markets. The biggest reason why start-ups fail is because of inability to generate the necessary resources that help the business tide through the tough phases and become strong to acquire new customers.

  • Consider friends, family or bootstrapping. Develop options to raise capital from Angel investors. Crowd-funding from social circle comes handy in such circumstances. If you are looking at a little larger picture then you can get fund from the micro-loan organizations. It may take time, but losing heart is definitely not one of the ways. Keep calm and move ahead.

6. Inappropriate management of Customer Data

Not managing the customer’s data properly can get even the biggest of the companies in trouble. Keep your customers happy and other things will become easier.

  • So, it is highly necessary to record analyze and manage customer data. Customers’ preferences, likes & dislikes provide an insight into current & future trends. This will help a correction in strategy & improvise the purchasing experience. Good quality crm software can help manage customer interactions, recording feedback and improvising relationships.

7. Overlooking the need of your own people

It’s not you alone who has set up the business. There are people you need to take care of so that they take care of your valuable business. The way customers are important to you, the employees are as much your priority.

  • Understand your employees for better. Communicate with them often and value their opinions & suggestions. Create a dedicated team that strives to achieve the set goals.
  • Train them, provide them with necessary tools, motivate them and they will do their best, always.

8. Weak online promotion strategy

Being absent on the internet impacts heavily on the scalability of the business. Being present without any promotional activity adds no good.

  • Businesses & Start-Ups should promote their business online through the website, portals, blogs, & Social media sites. Keeping the customers engaged by developing mobile games, & mobile applications are some of the good ways to being visible to customers.

9. Improper inventory & logistics management

The inability to deliver when the customer demands is one of the easiest ways to kill the business. The marketing team may have made promises, but the delivery & logistics has got the responsibility to deliver in a timely manner.

  • An impeccable way to make a place in your customer’s heart is to deliver the product on the date you promised. It is always an emergency on the customer’s side and inventory management, shipping process needs to be one of the selling points.

10. Restricting to a Comfortable geography

The home territory has a capped potential for any business. Beyond this, the businesses must look for newer geographies and probably think about exploring a newer market. Lack of such a planning can be enough to keep the business as a small player and deny the chances to acquire customers.

  • Slowly and steady, a business need to penetrate in the other geographical areas but before doing that, they need to study the market carefully, plan the strategy and do a SWOT. It is good to move ahead with a proper planning.

It is not the failure of one or other strategy that would eventually decrease the number of customers and lead to the business failure but yes, not willing to invest resources and hard work would.

A good business will keep customers at the top and would define every strategy around them. This is the easiest way to reach the goal you set for the business.


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Worst Social Media Mistakes

With the world we live in today becoming so reliant on online outlets, businesses need to make the most of their presence on social media. However, always remember to be careful not to misrepresent your image while using those social platforms. Read on for some tips to avoid making the worst social media mistakes.

Many social media pages are built to engage with people and build a decent depiction of your company, product or name. While many have wildly successful media operations set up, others have failed for various reasons.

We’ve seen it time and time again.

Avoid that misconception by reading just how a blunder can influence your media pages, and the most common mistakes that you can avoid.

Top Social Media Mistakes you Shouldn’t Make

Too many words. Stick to your point. Followers aren’t reading your feed to spend five minutes scrolling down a post with too many commas.

Using words you don’t understand. DiGiorno’s mistakenly used a trending hashtag to their marketing advantage on Twitter in 2014 to promote their pizza. #WhyIStayed was trending in opposition to domestic violence, and DiGiorno’s got quite the reprimand from its misuse.

Not keeping a focus. Just as your word count should be limited, be sure to keep the concentration on your topic.

Over-posting. Once you find your rhythm of posting, stick to it, if it is working well with your audience. Over-doing the frequency of updates could negatively impact your strategy.

Being a ‘Debby Downer’. Positivity spread from your social media manager is essential to the continued support of your company, and just good customer service.

A shortage of media. Balance the ratio between images, video content and plain text. You need to keep people engaged while reading your feed, but not overwhelmed with too much text.

Bringing in politics. If it doesn’t support the nature of your company, or bring guaranteed positive responses from your followers, then it isn’t worth the risk.

Not engaging in conversations. You’re on social media for a purpose. How can that purpose be achieved without maximizing opportunities to use your expertise? Communicate with the people in your network.

Pay attention to the responses from the users you are trying to engage with and use them to restructure your strategy, if needed. They will be your best source in the changing market.

Deleting comments that are inconvenient. If the comments are inappropriate or hinder your strategy or image as a company, by all means you withhold the right to remove them.

If the comments are not rightfully lewd, and the operator of the media page just doesn’t want to deal with the ‘hassle’ of handling the situation, then you have a problem.

Your presence on social media is contingent on responses you give to your followers, or any commentor. Don’t let an honest answer hurt your name; let your honesty speak for your reliability and morality.

Posting controversial topics. Why bother? Everyone is a heckler on social media. It’s unavoidable, but it is somewhat controllable.

Any hot topic is likely to get publicity over media, but if it is irrelevant to your intention and purpose of being on social media then avoid it. We all know what happened with Adam Goodes; why contribute where it may not be needed?

Lack of context. It doesn’t matter what you say if the context of what you’re saying isn’t connected in an appropriate way. Context is key. Isn’t it?

Lack of content. Amnesty International Australia used Tinder to launch a campaign to raise awareness for women in forced marriages. As a sensitive topic, presenting their ideas without an effective strategy in place would be useless.

In the case of Amnesty International, thousands of people clicked the link provided; their mission was successful due to the compelling content successfully integrated in their advertisement.

Not staying informed. With technology changing just as fast as world events happening, this is essential to executing a successful social media strategy.

Just as Nike had to revoke a t-shirt design after its significance shifted. The t-shirt started as a competitive baseball rivalry between New York and Boston, and quickly changed to an image that misrepresented the horrific scene in Boston in April 2013.

Nike had to react quickly. Once the directive dialogue over social media began, they immediately removed all t-shirts from their shelves.

No filters. We’re not talking about Instagram filters here but with regard to a chain of command.

Bloomingdale’s recent ad sparked major controversy and is now being referred to as a “date rape ad”.

How could such an inappropriate ad, which completely misconveys an acceptable public opinion on rape culture, pass through several stages of approval?

Dozens of people had to have seen this advertisement before it was released; Bloomingdale’s is no small business. Once it was published, the backlash began.

You can avoid this by refining your editing process: checks and balances.

Generating automated responses. This can backfire, and backfire quickly. In addition to installing checkpoints for potential media content, ensure that if you are using an automated response system always be aware of what is posted.

Forgetting to filter the extra noise. Stick to your strategy and your purpose of using social media services and get rid of the distractions. This will help with your time management in addition to increasing efficiency.

Rid your news feed and/or Twitter feed of pointless conversations. Fill those spaces with constructive outlets that will be beneficial to you, and will make your sites easier to manage.

Final Thoughts

Some mistakes are excusable, while others take a lot of time and money to fix. Take caution in what you post and remember to use the resources easily available to you. Including getting a second opinion on content, and making sure you stay caught up with current events.

Overall, social media services should hold the capability of making you more successful if used properly. Take advantage of the opportunities it provides and don’t waste time making mindless errors that are avoidable.

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