The foundations for Stori Creative were laid back in 2016, when Grainne Dwyer, former CEO of Skibbereen’s ‘Ludgate Hub’, saw a niche in the market for a creative production company with a focus on brand storytelling. Grainne’s cousin and co-founder, Fiona Dwyer takes up the story.
My background is in account management and marketing, and after spending two years working in New York, I returned home seeking a new challenge. I was barely off the plane when my cousin Grainne asked me to help out at National Digital Week – the aim of which is to develop entrepreneurship, by making digital tools accessible for all. Starting a business was never something I would have considered up until that point. It was my first time being exposed to the entrepreneurial community that co-existed along-side the Ludgate Hub. At the time it helped open my eyes to the supports, networks and opportunities that exist within the community here in West Cork.
The next week we both sat down together to discuss what was the beginnings of Stori Creative. Our initial interest in video production stemmed from making short videos with our friends when we were growing up. I suppose our passion for creativity was always there – we just never had imagined it could provide a living for us. So we said, ‘why not us’?
We focus on authentic brand storytelling. There has been a huge shift in the way consumers purchase these days. People don’t buy what you do – they buy why you do it – and so we seek to extract those authentic, engaging stories from each brand we work with, to engage their audience. We not only produce compelling brand stories, we then deliver these stories on all of the brand’s social media platforms. This is to ensure that their